SCEA’s Rob Dyer On PSP: “We’re Going To Fix Retail”

By Ishaan . May 21, 2010 . 3:20pm


In the last year or so, there’s been some debate over what Sony should be doing with the PlayStation Portable in the western market. There are those that are of the opinion that the device is in a state of limbo — both at retail with the effects of piracy, and in terms of third-party support — where it will remain until Sony choose to replace it with an entirely new model.


Then there are those that argue that the PSP’s last year or two on the market are already looking to be its best, what with a new God of War, Metal Gear, and plenty of Square Enix and Xseed support to come, and that there’s still room for the device to grow. Sony Computer Entertainment America’s senior VP of publisher relations, Rob Dyer, falls into the latter category.


In a candid interview with Gamasutra, Dyer outlined plans for the PSP for the coming year.


“A lot of the stuff that will be announced at E3 we’re very excited about, because they are huge titles,” Dyer teased. “And we also believe that there’s a way that you will be able to, not stop, but slow down the piracy in the first 30 to 60 days from a tech perspective. There’s some code that you can embed that we’ve been helping developers implement in order to get people at least to see a 60-day shelf life before it gets hacked and it shows up on BitTorrent.”


“We’re going to fix retail,” he continued. “First party has done a great job of getting some campaigns in place to do that. We have some very big third-party titles, notably from Japan. We will have a good line-up this year. And hopefully, by virtue of that, we’ll carry through to next year as well.”

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  • Artavasdus

    I wish Psp the best luck in the western markets, it needs to be alive at least till XSeed localizes all the Sora no Kiseki games, including Zero no Kiseki :P

  • holyPaladin

    I just got my PSP and hope western market for PSP is growing..

  • PSP is just the best freaking portable console, really piracy is all that affects here (even if ppl say is “not a big hit” >_>)

    • Guest

      Define “best” plz. I’m pretty sure the DS has a bigger library and better sales, along with a better control scheme. Not sure what that leaves the PSP with. Graphics? Meh. UMDs? lolno.

      • malek86

        Admittedly the PSP seems to be getting all the great niche japanese games lately. And with this being Siliconera, you can expect that to be a big plus for us here.

      • Touch screens are definitely not always better. Would you honestly say that SFIV for iPad has a “better” control scheme than it does on console/PC? It is really dependent upon the type of game, and whether the developer even uses its functionality well.

        Not to mention that many great DS games use it in such a limited manner (or don’t use it at all) that it may as well not be there, giving these games the same control scheme the PSP has.

        With regards to the rest: as Ereek would say, “Opinions.”
        (…though I don’t think anyone likes UMDs lol—I hope Sony goes with carts next time.)

        • Joanna

          Comparing the DS to the iPad isn’t exactly right. DS would be a sort of cross between iPad and PSP, having the best of both worlds: touch screen (for those quirky games) and buttons (for more traditional games).

          Just because most games don’t use it, doesn’t mean it isn’t worthwhile. It’s worthwhile just for being able to play those games that do use it well.

          I agree with the opinions part. Even the part about touchscreen being worthwhile is pure opinion. I think what Exhau was reacting against was the large amount of commentators always going “PSP is the best” like it’s some fact. Or simply equating graphical superiority with being the best handheld. It’s tiring seeing these comments, it really is. I’ve got nothing against the PSP. I’m glad that Sony is trying to increase interest and sales. But that doesn’t mean one handheld is better because x, y, or z.

      • when i say best, i mean BEST, DS is great sure, and lots of games (cheaper to release/make), it have some nice graphics as well, but…. but god, see one of the lastest games for psp, kingom hearts for example (it is just look like the ps2 kingdom hearts! EXACTLY THE SAME!) or god eater! looks so great! , or god of war, metal gear! UMD are not such of a big deal now, with downloable games and install data, you can have lots of things in your psp just having one UMD in it.BESIDES IT HAVES ps1’s GAMES COMPATIBILITY!! Ps1!!!!

  • Every time someone asks me if my PSP is hacked or if I want it hacked, I always tell them, “No, I worked hard for my PSP.” Nice to see SCEA is working hard, too.

  • Guest

    Hey, my psp is hacked and you know what?

    I have cxmb themes, emulators for ps1, gba, n64, i can play music while i’m in game or on vhs, i can use youtube, megavideo right on my psp, i can get facebook updates and i can read comics i download online …….. fix all the “retail” you want because I have plenty to keep me entertained

    • Masengan

      Same here but sometimes I buy the hard copies of the games like I wanna support like GoW and when KH:BbS comes I will be buying it as well.

  • bugmeknot

    I guess now the investment curve on PS Move is leveling off or declining they can redirect the budget to PSP and bump the firmware version every 30 to 60 days.

    I’m sure someone can dig up a quote where Sony say they don’t have enough resources to focus on PS3 and PSP at the same time.

  • What the PSP really needs is more software support. Outside of Sony, Square Enix, Atlus, NIS America and XSEED, who’s putting out “big” games for it in North America?

    (Okay, Natsume, Namco Bandai and Konami help out sometimes too. :P)

    • Ereek

      Well, there’s Capcom and Monster Hunter. Other than that, you pretty much got them all. It’s sad that support is lacking in the west, because the PSP has such an excellent library.

      • You’re right! I forgot Capcom. And I guess Sega too.

        It may sound silly, but I think if there were more quality games worth buying and more companies taking chances on localizing Japanese PSP games, that might help the piracy issues.

        • Ereek

          Some pirates will pirate despite the quality of the game. They just want things for free.

  • kupomogli

    In my opinion both the PSP and DS are the two best systems this generation but I like the PSP more. I purchase all the PSP games that I end up playing on the system. However I use emulators, rip my own PSX games, homebrew, etc.

    Driver 76, Wild ARMs XF, Gundam Battle Universe, Gundam vs Gundam, Tales of Vs, Half Minute Hero, Gurumin, Test Drive Unlimited(multi and best driving game ever released,) Syphon Filter Dark Mirror, Field Commander, Metal Slug, Monster Hunter, etc, etc, etc.

    The PSP has so many good games that are all very different. Also when most SMS, Genesis, Sega CD, GB, GBA, NES, SNES, TG16, Atari, Amiga,PSX games, etc, run flawless that adds entire libraries of games on an already good system.

    It’s even possible of playing PC games on your PSP(through USB or any wifi location,) as long as your PC remains on.

    The DS has a lot of amazing games, but there are a lot of games that don’t quite reach the quality of similar games that are on the PSP. Although there are others where the quality is considerably better. Touch games feel too similar to playing another of the same type so those in my opinion are just gimmicks.

    The reason why the PSP is failing as bad as it is is piracy. People who bash the system like to throw out that piracy is on every system but it’s clear that the PSP has the worst of it. Most people who have a PSP probably has one that is downgraded. It didn’t cost anything, it would work on all PSP systems, and it was so easy to do as long as you followed a few simple instructions. Even on the PSP2000 it was still available but you were required to get a pandora battery which you could just purchase online for about $10 afterwards. The fact that the PSP can do so much why wouldn’t some one downgrade it? But yeah. Like Ereek said. People are going to pirate to pirate as they want the games for free. They’ll throw all sorts of excuses out there at why they do it. My favorite is “I pirate games and if I like them I buy them.” BS. Most gamers play games once through and don’t touch the games again, so I can guarantee that’s what these people do and then are like, ehh, I won’t buy it.

    Enough with the ranting though.

  • Dear Rob Dyer, 1) Keep publishers localizing their content. 2) See those features that CFW has? Put that in OFW. Better yet, pay the OFW guy a few bucks to make an OFW for you. 3) When you’re thinking about killing off the PSP; release the dev kit for free. 4) Tell your third party publishers to PAY fan translators (NOT DMCA) for their hacked roms and release them for DL. I don’t care if I have to pay $9.99 for an official translation or a fan translation as long as it’s EASY to get content on my Memory Stick Duo.

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