Marvelous Entertainment Ceases New I.P. Development

By Ishaan . June 7, 2010 . 9:26am


Marvelous Entertainment announced today that the company is ceasing development of new I.P entirely, citing lackluster sales as one of the primary reasons behind the decision.


In light of the performance of Little King’s Story, which was MMV’s last notable new property, developed in collaboration with the now-bankrupt Cing Inc., Marvelous are concerned that they could potentially meet the same fate as their former partner if they don’t take steps to ensure their survival. Part of this involves focusing on the development of online and browser-based games. MMV have already taken the first steps toward this goal with the Twitter-based Followars for iPad and Little King’s Story for mobile phones.


Meanwhile, their traditional games development will focus primarily on the PSP, which is the platform they’ve had the most success with. At some point within the next financial year, Marvelous also plan to develop for the Nintendo 3DS, but as of now, president Haruki Nakayama is unsure of whether or not they will resume development of new properties by then.


Marvelous have been experimenting with ways to streamline their business for some time now. Earlier in the year, the company sold its 50% stake in European subsidiary Rising Star Games to Intergrow, a Japanese game publisher, and switched to an overseas licensing model by which publishers would be required to bid for publishing rights to Marvelous games. Several of MMV’s top executives also took deep salary cuts in response to a disappointing earnings forecast. In march, they parted ways with company director and Harvest Moon creator Yasuhiro Wada, who is now an advisor to MMV.


The important point to take away here, though, is that Marvelous are determined not to go out of business and are open to doing whatever it takes to remain in the business of developing games. While I have to admit it’s a little unnerving to see a publisher that Siliconera holds so dear — just look at the number of links in this write-up alone — going through a financial crisis, it’s good to see that Marvelous aren’t giving up.

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  • Hraesvelgr

    That’s probably a good idea, honestly. Too bad, though, I think their games are pretty nice most of the time.

  • urbanscholar

    Quite sad that they’ve become another(almost) victim in business. I will continue to look out for their works on whatever platform.

    • We’ll continue to cover Marvelous too no matter where they land up.

  • Noooo does this mean no more Half Minute Hero and Avalon Code? Esp Avalon Code, because while the game had some annoying flaws, I still really enjoyed it, and wish they’d make an improved sequel :(

  • Thats it marvelous, never give up!, all of the games they’ve released has been great,i just hope they recover and get even better! Avalon Code was great! i cant belive it didnt sold that well D:

    • SeventhEvening

      That’s the history of MMV, unfortunately. Little King Story was great, but it didn’t sell well. Avalon Code was good. No More Heroes didn’t sell as well as it should have (although well enough for a sequel, luckily). Muramasa didn’t sell well, despite how fantastic it is. Arc Rise Fantasia sold fairly poorly, and it will likely perform badly in the states as well (although that will be due to Ignition).

      I’m crossing my fingers for them, but they’ve really had a hard time with sales. They’ve been making money on the PSP, so I guess that’s where they need to focus their work.

  • SeventhEvening

    Is “last notable property” limited to their development rather than publishing? I’d say Red Seeds Profile was MMV’s last notable property that they published.

    Although, I don’t know anything about RSP’s reception or sales in Japan, and I guess since they didn’t publish it in the US, they’re not reaping any of those rewards.

    • Yes, I was referring to titles they developed themselves. :)

  • Keep fighting Marvelous! I need my Harvest Moon fix!

    It is a shame, because Marvelous is responsible for helping make so many good games that aren’t part of a series. Avalon Code, Contact, Muramasa: The Demon Blade… I was really hoping for a Contact sequel someday.

    • EvilAkito

      Yes. I love Contact. Such a unique and under-appreciated gem.

  • thebanditking

    This is a shame, but I would rather them stick around then go out completely. It may seem unfair but this is the Wii’s fault. If they had not bet most of their farm on the Wii’s huge (but but fickle) user base they would likely have ended up much better (I did my part I bought all their stuff except Little Kings Story). I think E3 is going to be pretty sobering for both Nintendo and its fans when they see just how little there is from third parties for Wii.

    • You know, I’ve noticed that I still haven’t seen a 3rd-party Wii Overall Game of the Year, since 2006, which Capcom won in some circles.It doesn’t help the fact that as of 2007, only first-party Nintendo games get the award.Who knows, Nintendo’s grip on the Wii is so tight, it won’t allow 3rd-parties to win Game of the Year awards to represent the Wii.

  • If a big publisher decides to save Marvelous Entertainment, I hope it’s any of the following:

    1. #Capcom — the fact that they went through a lot of hell and high water to bring #TatsunokoVSCapcom out of Japan is the main reason why I want Capcom to save Marvelous. Heck, they do spend on marketing more than Namco Bandai does.

    2. Square Enix — With its expertise in JRPG’s, I believe this would be a good match. Again, it also spends on marketing more than Namco Bandai does.

    Honorable mention: #SEGA. It’s big enough to market Marvelous Entertainment games, as the prior is seeking and making new IP’s, realizing the fact it cannot depend on #Sonic forever.

    On the flip side…

    Obviously, I don’t want Namco Bandai to have something to do with Marvelous Entertainment. Hell, Namco Bandai is a bigger company than Marvelous is, yet the prior is worse when it comes to marketing.

    Specifically about its flagship Tales and its popular license Dragonball, which gets marketed more? Dragonball, obviously, to the point Dragonball obscures Tales’ chances of getting marketed out of Japan. To put it bluntly, IT’S OVER 9000 times busy with Dragonball, to the point it already overshadowed Tales, Gundam, Super Robot Wars, Ar Tonelico, Summon Night (to name a few). The last thing I want is for Marvelous Entertainment, getting overshadowed by Dragonball.

    • malek86

      I think you have used that joke over 9000 times by now.

  • marc_89

    I hope they survive… I’m not going to complain about their new focus on psp though =)!

  • Yeah. The video game industry and its public suck.

  • Another telling sign is how most of this unfortunate news about MMV – the licensing model switch, selling their stake in Rising Star games was out there for months, but is just becoming popular now.

  • I don’t want to say it, but I really feel like this is the result of focusing on the Wii when it came to console systems, instead of the PS360, where I truly feel their games would’ve been more appreciated.

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