PSPgo Developed To “Learn More About What The Consumer Wanted”

By Ishaan . June 8, 2010 . 3:46pm


Ever since its release in October of last year, the PSPgo has largely been neglected by consumers worldwide, in favour of other PSP models or other portable devices entirely, causing some to question how Sony gauge the system’s performance, and whether or not they expected the lukewarm reception at retail.


Speaking with industry site MCV, Sony Computer Entertainment Europe president, Andrew House, revealed the device was an experiment of sorts to gauge consumer behaviour. “It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot,” House replied, when questioned regarding the PSPgo’s success.


What did Sony learn from their experiment? That packaged goods are still the preferred form of buying games. “We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library,” House concluded.

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