Activision To “Aggressively Support” Efforts To Connect PCs To TVs

By Ishaan . July 4, 2010 . 8:17pm


If Activision Blizzard CEO, Bobby Kotick, has his way, a future generation of television-compatible PCs could, perhaps, provide a viable alternative to a videogame consoles, according to a report by the Financial Times.


In comments related to discussing the subscription revenue enjoyed by Microsoft for Xbox Live, and Activision’s desire to run their own suscription-based service for franchises like Call of Duty, Kotick revealed that he believes the gateway to this goal could be expanding the scope of PCs with regard to gaming, given the open nature of the platform.


“We’ve heard that 60 per cent of Microsoft’s subscribers are principally on Live because of Call of Duty,” Kotick commented. “We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.”


The Blizzard-developed World of WarCraft is presently a major source of subscription-based revenue for the company, so it’s easy to understand why Kotick, an outspoken proponent of subscription-based payment models, is keen to replicate this success with his company’s other franchises. One step toward this goal, he says, will be to “very aggressively” support efforts by Dell and HP to connect PCs to televisions, with the help of “gamer friendly” PCs built for this purpose.


“We have always been platform agnostic,” he continued. “Consoles do a very good job of supporting the gamer. If we are going to broaden our audiences, we are going to need to have other devices.”

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  • BrotherCavil

    Um, there IS already a “television-compatible PC.”

    It’s called a Mac Mini. :/

  • trickylove

    I have my PC hooked up to my HDTV. Most HDTVs have VGA/DVI connections in the back of them. I think a lot of new graphics cards even have HDMI ports in them. They really don’t need to do much.

  • idofgrahf

    first of all, most modern PC’s can be hooked up to a HDTV with either a vga, dvi or hdmi cable. It doesn’t take a lot of work nor require much tech expertise.

    second, isn’t he being a bit too arrogant to think over 60 percent are online just because that over priced piece of crap called call of duty? Activison should stay where they are and the console makers should put a leash on them, other wise, they would charge 80 dollar per game. (seriously, why is it that Call of duty is 59 dollars on the PC where as every other game done by other developers, EA included, who imo make far better games charges only 49? same with Star craft etc, they can do this because PC gaming is not as regulated, if Console gaming wasn’t regulated by sony, MS or Nintendo, Activison would have charged much more for there so called supriore games)

    • malek86

      On a side note, I wonder why everyone has warmed up to EA today. While it’s true that Activision can be clearly seen as the new evil empire, I still don’t like EA one bit. Bullfrog may have something to do with it, but there are many other reasons.

      • kupomogli

        EA has had some of the best games developed under them this generation. I actually hate the God of War games and while somewhat liking the demo of Dante’s Inferno, I didn’t pick it up until a month after its release(when it was $26 shipped from the EA store.)

        After playing more of Dante’s Inferno and really seeing how good the gameplay can get, it definitely blows God of Bore out of the water in the gameplay department. Where God of War is limited in gameplay, you have quite a bit more variety in Dante’s Inferno and that’s where it’s really fun.

        Dante’s Inferno also had an enjoyable storyline. The storyline for God of War was better than that of GoW 2, but it honestly still sucked. All the reviews I’ve read before picking the game stated how amazing the story was and how you really feel for Kratos at the end and really want him to kill Ares. No, sorry. I only wanted to kill Ares to finish the game as the gameplay and storyline were boring.

        Anyways. Mirror’s Edge, which happens to get a lot of hate, though I thought it was close to the very best of this generation and Dragon’s Age Origins are good games.

        • Aoshi00

          Yea, lots of good games under EA, also don’t forget Dead Space. I too prefer Dante’s Inferno to God of War (I could never get into it for some reason even though I like Greek mythology, I bought GoW3 but only tried the demo so far), it just felt like a Castelvania 3D done right. Now I would be comparing Lords of the Shadow to that.

  • Typical Bobby Kotick.

  • malek86

    Well, I guess Kotick has never heard about TV Out… or how it has been on pretty much every single video card of the last 10 years.

  • Christ, Bob Kotick is really an idiot…

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