New Capcom Structure Emphasizes Meeting Market Needs

By Ishaan . November 2, 2010 . 11:50am


Capcom’s side of the story on former R&D head, Keiji Inafune’s resignation, is that the company was in the process of preparing for radical reforms in their R&D operations when Inafune announced that he wanted to leave. Subsequently, his resignation was accepted.


Now that Inafune has left the company, development and strategic decisions that were originally part of his responsibilities, will be handled by a wider group of people.


In a Q&A session for the second quarter of Capcom’s fiscal year, investors were told that Inafune’s position isn’t being replaced by any one person. Instead, the R&D, business operations, quality control and other divisions of the company will hold regular meetings to reach business and development decisions.


This, Capcom believe, will allow them to consider opinions coming from several different viewpoints. “Our goal is to build an organization able to develop software that matches market needs even more closely,” investors were told.


While the top management of R&D operations will comprise the primary force that identifies the company’s major strategic objectives, actual development of individual products will be entrusted to the company’s game creators.


These creators will now include members across the company’s consumer, online and mobile sections, all of which are being combined into a single group to establish what Capcom call a “full-scale multi-platform structure.” In recent times, Capcom have emphasized their plans to use their brands across a variety of platforms, including mobile phones.


It was revealed in a recent interview with Resident Evil 5 producer and newly-appointed Corporate Director, Jun Takeuchi, that Capcom are encouraging their development staff to be more well-rounded in their skills and their directors to better understand the business aspect of development, such as release dates and budgets.


“A director is not supposed to be a creator, but a manager that thoroughly understands the corporate conditions,” Takeuchi had stated in the interview.

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  • Good Luck Takeuchi ..

  • By meeting market needs….it is time to eliminate console exclusivity, include online multiplayer in all games, and re-evaluate current franchises to see if they meet the needs of today’s consumers. They can also innovate their old franchises instead of sticking to the same old formula, IE, making a Megaman FPS, Capcom vs Disney, Capcom vs Marvel 4, Capcom vs etc.Or maybe they just need one of Reborn’s dying will bullets, so that they can have new energy to make good games…

    • RupanIII

      Capcom vs. Disney lol

      • Well people seemed to say Capcom made some pretty splendid Disney games back in the olde days. I never played them, but Im astute to what people said about the past games.

        • RupanIII

          That’s definitely true, in general there used to be a lot of cool cartoon games. Capcom vs. Disney just gave me a funny mental image lol

      • [The Hunter] Doomrider

        Yeah, they said the same about Kingdom Hearts…. Sorry, I had to =P

    • They already have good games, okamiden, monster hunters, megamans (although im only looking forward to starforce series). AND last but not least, the gyakuten saiba, or ace attorney series!

      • Is Monster Hunter or even the Okami line of games meeting to “market needs”…worldwide?

        Maybe Ace Attorney, but they should make it be multiplatform.

        • What are these “market needs” you keep talking about? More Halo/GTA/CoD clones? Please no.

          • Im quite sure the market needs are:
            1) Multiplayer
            2) DLC
            3) High Production Values
            4) Innovation
            5) Lasting Gameplay
            6) Global Appeal

          • So…? Those games are pretty famous, really popular, or just simply great and they barely have half of the stuff you listed in there.

            Like Odin sphere, muramasa, FF,8,9,10, persona 3,4, tales of the abyss, tales of symphonia, metal grear, little king story … i dont know…? ANACHRONOX!? Diablo!? etc, etc ,etc

            PS: Why DLC…? o_o

          • Oh, i dont know why i cant edit my post below, but monster hunter probably have all the stuff you posted in there

          • Belenger

            What about being fun?

          • Companies seem to be raking in mad money with DLC, based on what I read, Capcom has already embraced this concept with characters for their fighting games (I would imagine MvC3 will have DLC characters and costumes). I think some company charged like 7.99 for a DLC character, and consumers are hungry enough to buy DLC at any cost. Certainly the market needs DLC.

          • @Belenger Lasting Gameplay or Global Appeal doesnt incorporate the idea of “fun” to you. I cant imagine people saying a game has lasting gameplay but is not a fun game.

          • Wait, after reading what you said i just realized something, just forget all i said…
            Why are we talking like we were a company?, we are the customers, all i care is for it to be good and fun, to love the visuals, story and music, all those games i mentioned have all this kind of things, for me.

            So yeah, they are great games, i dont care if they sell, like little king story and muramasa, they were great, great games, but didnt sold well, did that made them bad games.
            NO!, and im glad games like that exist

          • Joanna

            I don’t mean to hark on you, but “meeting market needs” can be interpreted in various ways. For example, NIS meets market needs, it’s just that the market they are catering toward is smaller. Wii Fit also meets the market needs, just not the market you were thinking of. What you listed would be meeting the market needs for HD core users. My point? Capcom does not have to focus on only meeting one single market, in fact, I understood the “meeting market needs” to be basically them assessing what kinds of markets there are and what they need and catering to the ones they deem most profitable. That very well may mean more Monster Hunter for the Japanese market and more Ace Attorney for the handheld market.

        • I dont know, but it doesnt change the fact they are good games o.o

    • OMG what the heck are you doing on this site go back to IGN or something….. Megaman FPS pfft…

      • Yusaku_Matsuda70s

        It exists already. ^

      • If people took the time to even make Megaman FPS, then clearly, there are people who want a Console version release of such a title, I do not see why there is disagreement about Megaman going to the FPS genre, lol. The character is built for it even

        • No he isn’t, a Megaman FPS would ruin the series for me. It’s like turning a Mario game into a bloody hack and slash game. Just.. no.

    • Yusaku_Matsuda70s

      LTTP youtube clip of Megaman FPS
      (Beaten to it by another commenter)

  • joesz

    Noo!! I guess this is goodbye inafune-san,T_T…Well let’s see what will happen now with him Actually it makes sense why capcom didn’t bother with his resignation.Most likely because he already raised this issue at the conference while he and frendies were in new york .So they already knew the reason and figured out everything .

  • RupanIII

    “A director is not supposed to be a creator, but a manager that thoroughly understands the corporate conditions”

    So much for possible gaming auteurs. Sounds like it’ll please the bean counters tho

    • Yusaku_Matsuda70s

      Never! We’ll always have Suda and Mikami… (for now)
      Heck, Nintendo is probably the best example showing that their statement is questionable.

      • RupanIII

        Oh for sure, I just meant it didn’t sound promising for Capcom in particular

  • I wouldn’t expect much changes as of yet but I’m really curious to see how this goes a year or 2 from now…hopefully for the better.

  • [The Hunter] Doomrider

    Maybe the higher-ups should be the ones understanding the creative side of development.

    It’s inevitable, but still sad to see games reduced to just business.

    • Yusaku_Matsuda70s

      But games from major companies, like movies, were always business… You can still have brilliant creative freedom, however limited, within that structure.

      I agree though, the execs and corporate side of big companies rarely understand the content creators/ artists who work under them.

      • [The Hunter] Doomrider

        I find this a difficult topic for me to express myself. Here goes nothing:

        It depends. Look at Clover, and where their creativity got them… And they sure got plenty. The fact that creativity is limited is a problem in itself. I understand both sides, of course. And you’re right, videogames generate copious amounts of money, they ARE business.

        The thing is, I think creative freedom is REALLY important. For one to have the possibility to fulfill one’s vision is something that I consider priceless (man, that sounds stupid, but that’s how I feel about it).

        But then, the people with the creativity aren’t exactly doing their creative thing with their own money, most of the time. That’s where the business part comes in. It’s only normal for companies to ask for/impose certain things regarding the development of a game.

        Damn. It’s like there’s this kid in me that grew up playing games and sees them as something special, and refuses to see them as something as trivial as “business”. And then there’s the logical me that knows that’s perfectly normal, and that’s just how things work. I don’t know how to feel about this.

        Anyway, I’m being melodramatic. It’s not like every company is like Activision or something that makes some of their games just for the sake of selling.

        It’s just as you said: there’s still lots of brilliant creative freedom, and I’m thankful for that!

        • Yusaku_Matsuda70s

          Hey, lighten up. I’m all for creativity. It’s a nebulous stream of secrets that’s worth more than an ocean of gold. Don’t forget that the game industry is a creatively driven industry. While businesses are capitalizing upon the current trends, they are also constantly, desperately searching for the next big thing. Innovation, however small, will take place simply because the market demands it, a teeny bit at a time.

          Even the developers who churn out the most cookie cutter of games must make creative decisions each step of development, and need some breathing room to work. Sometimes greatness will emerge from a little drop of risk. I believe most execs understand that to a certain extent. Those unable to find worthwhile change will eventually be left behind, and those who discover what everyone desires but nobody knew they wanted will bloom. That’s how we got to where games are today, and I believe that’s why games will have a future.

          • [The Hunter] Doomrider

            Ahah. Yeah, you’re right. Just as I said, I was being melodramatic, forget it =P

          • Yusaku_Matsuda70s

            Nah, I have these thoughts all the time too and there’s most certainly truth to them… :P

  • Yusaku_Matsuda70s

    I see Capcom is slowly embarking on that path that Square Enix took back when they changed their business model and became the fan-dividing corporation they are now:

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