What Is Ubisoft’s Highest-Selling Franchise?

By Ishaan . December 30, 2010 . 11:07am

Splinter Cell? 22 million units in sales. Assassin’s Creed? 20 million. Prince of Persia? 17 million. Sure, those are some very profitable series…but not as much as the Rabbids, Petz and Imagine games.


The Rabbids games come in at a whopping 29 million units in sales. Petz? 22 million. And Imagine itself is no joke at 19 million. While we can’t speak for overall budget (taking into account marketing and advertising), the development budgets for each of these is likely far less than what Ubisoft spend on their big-budget, high-definition games.


Ubisoft are actually paying very close attention to their casual games output. They point out in their latest investor report that back-catalogue sales of their games for the year were led by Just Dance.

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  • So they use the Nintendo to support their HD games! Then in the last moment throw Nintendo a low budget version of a HD game.
    Except for Red Steel 2! Too bad over 800,000 pirates downloaded the game instead of buying it.

  • Kids telling papa to buy is where the moneh is

  • Article picture says it all.

  • Yusaku_Matsuda70s

    I can’t Imagine having Rabbids for Petz. They are Farcry from the 1404 Hawx I keep in a Red Steel cage. Every night I play purple rain from Prince and those birds Just Dance like Brothers in Arms. It is my Conviction that this feather Brotherhood of mine will never be Forgotten.

    • [The Hunter] Doomrider

      Yusaku does it again, folks!

      Someone, give this guy an award <3

      Also, PETZ is awesome.

      Edit: There you go Yusaku, Ishaan's Seal of Approval!

      • You gotta be kidding me D: I refuse to accept this!

        • [The Hunter] Doomrider

          Of course I’m kidding! About Yusaku, of course. Petz is really good.

          Or is it the other way around? =O

          • No, no you got it right :3

    • malek86

      Well played.

    • Simple and elegant. I love it. :)

  • Dude, I just wish Ubisoft would get back to End War. I loved that game!!!! lol, I loved talking to the women and making orders.

  • Well, it’s obviously Beyond Good and Ev-



    • Beyond Good and Evil is an interesting game and definitely deserves a sequel.

      • Apollokids

        Beyond Good and Evil is an interesting game and definitely deserving of the the sequel which has been announced.

        • Yusaku_Matsuda70s


          From what I can tell, God knows when we’ll actually see the game… or if the game will even see the light of day. At worst it’s one of the several projects Ubisoft canned recently…

          Or maybe I should just accept 4-5 year development cycles as normal nowadays–given that’s about how long FFXIII, GT5, LA Noire, and Red Dead Redemption took–and reassure myself the game’s coming in 2013.

          • Apollokids

            One of the lines in the wikipedia article mentions Ubisoft CEO Yves Guillemot stating (as of august 2010) that the game is still in the works. long development cycle could be a result of a smaller team and i also read that the team is working on development tools to help create games with a small number of employees. This could compounds the development cycle with hefty delays. Lets hope it drops on us around 3/4’s of the ps3 lifecycle.

          • Yusaku_Matsuda70s

            Let’s. Easily my most anticipated Ubisoft game besides I Am Alive.

    • Testsubject909

      If only the world would work like we would dream…

      It’d be utter chaos, but for one single instance, it would be a wonderful utopia.

  • Units in copies, not in money! XD

  • Wait, I noticed something. Is it actually million units sold or million dollars income?

    • Ah, it’s units sold actually. That $ shouldn’t have been there. Fixed. Thanks! :)

  • PrinceHeir

    aww man please release a Sequel to Prince of Persia 2008, i love the cell shading art in that game :D

  • malek86

    I think they are including the entire Rayman sales in that Rabbids numbers. By themselves, i seriously doubt the Rabbids can have reached 30 millions units when they have only released 5 games in the series.

    That really sucks, btw. I want a new proper Rayman, nobody gives a rat’s tail about these crazy rabbit-lookalikes. Let’s hope that Rayman Origins is a worthy platformer.

    • Yeshua49

      I wouldn’t be surprised if it wasn’t the case, Rabbids games sell extremely well plus I think Rabbids and Rayman are now 2 separate serie (not sure about this though).

  • Yukito

    Well, there is, I think, a 2/1 women to men ratio. If girls are getting more and more into games, well…. it really can’t be TOO surprising.

    I don’t care about Petz or Imagine, but man, I hate the Rabbids.

  • Hraesvelgr

    Well, considering the number of Petz, Rabbids and Imagine titles they’ve pushed out during the years (at least 20-30 each for the Petz and Imagine line), this is no surprise. Assuming interest in the Assassin’s Creed series holds, I’m sure that will easily surpass them.

  • Are you sure it’s not the numbers of torrents download ?

  • xxx128

    …one day ubisoft will make a good game. I can feel it.

  • I play almost all series of Rabbid

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