Okamiden Producer And Director Reveal Game’s Development Challenges

By Ishaan . March 27, 2011 . 12:01pm

Released recently on the Nintendo DS, Okamiden began development back in 2009, after the game’s director, Kuniomi Matsushita, threw together a prototype build of the game, and convinced producer, Motohide Eshiro, to allow him to take the game into development.


In a post-mortem on Gamasutra, Matsushita and Eshiro talk about their experiences developing the game and what challenges they encountered during both the development and localization process. For instance, one problem, they reveal, was the game’s marketing budget, which was relatively small. This was dealt with by using Facebook as a marketing platform.


Team management, too, was an issue, and affected the game’s development schedule, extending it further than planned, as the various teams involved were too concerned with their own portions of the game, and not focusing on collaborating as a large development group.

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  • Hm I never noticed that before:
    “Japanese consumers and print media seem to prefer screenshots while pan-Western audiences prefer videos and trailers”

    I guess thats why some western companies bombard us with trailers while some JPN games just have bountiful screenshots and no video media (beyond a teaser or launch trailer…).

    That was good reading, it would have been nice if they had said 3DS was a challenge, as I wonder why they didnt opt to launch title it for 3DS.

    • Guest

      The most annoying thing about Japanese trailers is how they never show actual gameplay until the game is out. I dont understand how anyone would like that but maybe thats just me.

  • ninjaonizuka

    this would have been a great launch title 4 the 3ds :D i hope to see sum type of okami on the 3ds

  • Aiddon

    sounds like development was not very easy. Hopefully it pays off for them as I’d like to see another Okami game and not have to wait five years for it

  • Pichi

    I hope the game sold as well as they wanted. So much love was given to the title, IMO and I would love for them do this again in the future with better ideas and lessons learned.

    • Joanna

      I agree. I picked up the game but I haven’t tried it yet because I still need to play the original. Hope it does well enough because the aesthetic alone has captured my interests. I’m sad that we aren’t getting Investigations 2. Capcom seemed to be willing to localize DS games late in its life cycle with Okamiden and Ghost Trick, so I was hopeful. Now it’s all quiet, so I’m sad again. :(

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