Starting Next Week, Nintendo DS Drops To $100; Mario Games In Red Boxes

By Ishaan . May 31, 2011 . 8:20am

Does $100 sound like a good price for a Nintendo DS? That’s how much they’ll cost starting June 5th, Nintendo of America announced today. Additionally, six Mario games on the DS will receive new red packaging to help them stand out better on store shelves.


The six games are: New Super Mario Bros., Mario Kart DS, Super Mario 64 DS, Mario & Luigi: Bowser’s Inside Story, Mario vs. Donkey Kong: Mini-Land Mayhem! and Mario Party DS. Nintendo also released up-to-date sales figures for all six games. Note that these apply only to America:


  • New Super Mario Bros.: more than 9.25 million units
  • Mario Kart DS: more than 7.40 million units
  • Super Mario 64 DS: more than 4.34 million units
  • Mario Party DS: more than 3.27 million units
  • Mario & Luigi: Bowser’s Inside Story: more than 1.98 million units
  • Mario vs. Donkey Kong: Mini-Land Mayhem!: more than 1.01 million units


Meanwhile, the Nintendo 3DS won’t be seeing any Mario games until later in the year, or perhaps even early next year. Nintendo plan to release Super Mario 3D and Mario Kart on the 3DS by the end of March 2012, which is the end of Nintendo’s fiscal year.


Nintendo also recently cut the price of the Wii in the U.S. to $150, and rolled out a new Mario Kart Wii bundle to replace the older Wii Sports/Wii Sports Resort bundle.

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  • Come on…that is completely unnecessary, lesser selling games that dont have Mario in the title should get better boxes, everybody and their granma’s know Mario. And yes, I did just use that expression. 

    Im assuming they mean DS Lites?

    • M’iau M’iaut

      I can’t imagine otherwise, cuz if it’s XLs they’ll only harm 3DS sales even more.  Still the amount of noise Ninty is making about everything but the 3DS is quite telling itself.

      • thebanditking

        My guess is they are just clearing out stock and creating enticing ways to do so. 3DS is doing poorly because of a lack of software to really push the system, DS suffered from the same problem(crap economy and natural disasters are not helping either). I highly doubt this will continue once the bigger titles hit and it would be foolish for anyone to think Nintendo is ignoring the 3DS with some of these Wii/DS centered price cuts. If anything they are doing this now because E3 will focus solely on 3DS and Cafe with little mention of Wii or DS.

        • malek86

          “DS suffered from the same problem”

          At least the DS wasn’t being outsold by the GBA.

          Let’s give it some time, but given the circumstances, I don’t think the 3DS will ever be as popular as the DS was.

          • kylehyde

            The DS was outsold by the GBA during the first months of the former.

            November 2004
            GBA: 1,100,000
            NDS: 479,000

            December 2004
            GBA: 2,060,606
            NDS: 745,899


          • malek86

            Wow, really? That puts things in perspective.

            Still… there was a lot of skepticism around the DS at the beginning, what with the low performances and the advent of the PSP, so a slow debut could be understandable. On the other hand, the 3DS shouldn’t have had the same problem, since it was the successor to the best selling portable ever. I think it’s more of a price and games thing here. Even when games do come, the higher price will still be a problem.

            I say Nintendo dropped the ball with the price. At least include a game with the console. Face Raiders just doesn’t have the same appeal as Wii Sports, and nothing is indicated on the box anyway.

          • lostinblue

            @malek86:disqus  the 3DS is not doing bad at all.
            Nintendo said when they released it that they were taking measures so the demand wouldn’t crush availability like with the DS, one of them is clearly the  price. They’re making a bigger profit than they were (and this is a business) and they still don’t have stock piling up… it’s selling.

            Things are changing. Like before people would only say something was selling if the stock was dry (and Nintendo started releasing stuff with lots of stock, outselling the constrained stock PSP and PS3 early on before running out of stock), but when you create that kind of demand and are selling it at break even or the best price you found you’re not really making the money you’d like when you see that in the Wii’s case early on they could charge $350 and still sell them out. So they tried something different with the 3DS and I bet they’re making more money with it early on than with Wii and DS. The rest, sales surplus and all that will come later on, with software and the possibility of pricedrops (when you price it so high you have more leeway to do so)

            I don’t think AR games are there as “Wii Sports” killers (otherwise like you pointed they would be in the box, proeminently), they’re just bundled software because Nintendo knows they’re selling the hardware at an expensive pricepoint and because they want customers to expect that kind of software on retail/create demand for it.

            As for including physical games, I read that in Japan a bundle early on is the same as saying the console isn’t selling all that well (hence why they refrained from including Wii Sports over there).

            As for the rest of the world, they could… But why would they? it’s selling well enough. If they wanted to give the costumer any software it would be downloadable.

          • kylehyde

            Still doesn’t change 2 things, first you were wrong about that DS was not outsold by the GBA, when actually it was, I don’t have the NPD numbers of the following months (january, february, march,…) but I remember very well that it was during the second half of 2005 that DS was beginning to take the fly.

            Second and more important, is true that the price matter, but what matters a lot more is the games. Even that the DS was cheaper than the psp during their first months, the later surpassed the DS during many months of the 2005.

          • malek86

            But wait, the PSP didn’t really have any more games than the DS at launch.

          • lostinblue

            Late to the party, but yeah it was. For the longest time too.

            I remember a test study being run that came out saying that people didn’t know Gameboy was from Nintendo thus it didn’t “click” for them when they walked right through the store wanting a gameboy that DS was the same thing/a successor of sorts.

  • Guest

    Neat. I just bought a replacement shell for my DSlite. If i mess it up I can buy a brand new one for cheap.

  • Jrpgfanatic

    I really don’t like this red box idea, I’m glad I bought these up before the change. 
    I absolutely hate the red box for Mario Bros. Wii. It stands out like a sore thumb in an otherwise very streamlined looking collection. I’m actually thinking about making a custom cover so I don’t have to look at that abomination.

    • PurpleDoom

      I’m with you, alternately colored boxes drive me absolutely nuts. I can deal with it if it’s, say, a “The Best” release and the yellow PlayStation logo comes with a hefty price drop, but at full price it’s just… ugh.

    • Joanna

      I’m the opposite. I love uniquely coloured boxes so I am excited about this. I haven’t picked up Browser’s Inside Story so I’ll get the red boxed one when I do. :3

  • malek86

    Yeah, of course Nintendo, who cares about a budget line. Just keep the price as usual, repaint the boxes, and you’re good to go!

    I’m afraid those games will always be full price as long as they are produced.

    • LOL I just realized they mentioned no price drop on the software at all. Wow.

    • I think they learned a thing or two from Activison.

      • Next we will see them do a Mario Kart: Elite to be offered with monthly charge for Mario Kart 3DS and Mario Kart Cafe, with an online pass.

        • No way. Even if you are being sarcastic, there is no way. Nintendo has said time and time again that they will not charge for online or things that should be included in the game to begin with including things like the whole elite thing.

        • lostinblue

          Since, the whole talk here is that they learnt from Activision are we saying that Activision charges for online now?

          They don’t, and won’t despite having been pressured to do so:


          And for as long as they do that they’re being inteligent. Nintendo is not stupid also. (indeed, they are cleverer than Activision if anything; Activision is essentially inteligent at percieved value and realizing people are paying for the whole package from the get go)

    • Nintendo would lose so much money by dropping the prices of the games. My GameStop consistently sells out of New Super Mario Bros and Mario Kart both new and used (used prices are still $30). They are still the hottest selling games on the platform year after year, so losing $15 a copy would be throwing away millions of potential revenue. 

      If they dropped the prices one of them, like Mario vs DK? That would attract customers to buying that game versus Mario Kart or NSMB, thus making them lose out on those two games. Believe it or not, Nintendo thinks it’s safer to discontinue a slow seller than drop its price because of that risk. That’s why Mario Vs DK 2 and Mario Hoops are hard to find (though the latter has been rereleased in Toys R US alongside Mario and Luigi Partners in Time and Super Princess Peach).

      The gamers who care already own them, the ones buying them are parents or people just getting into the DS. They don’t know games or research what to buy or know that these titles are 5-7 years old, they see Mario’s face and know to it’s a safe bet to buy. To them it could be a new release.

      • And thus Nintendo does like Activision again, why is Modern Warfare 2 still $49.99…At some point a company has to realize that its pursuit of money shouldnt get to being and appearing that they are greedy, it will ruin their image. Pokemon games on the GBA are still more than $29.99 new…thats just plain greedy.

        • PurpleDoom

          They’re not printed anymore, so the $29.99 pricing would probably be the retailer’s decision rather than Nintendo’s. Considering their age, though, it does come across as somewhat ludicrous to price them that high.

          • neo_firenze

            It’s not ludicrous at all, it’s extremely logical.  Age has nothing to do with it, ability to sell has everything to do with it.  Games still sell for $29.99 = no need to cut the price. 

            Most games don’t have that luxury, they stop selling well after the initial release period, so publishers/retailers need to cut the prices to get money for them.  Mario and Pokemon games don’t have that issue, people just keep on buying them.  Mario Kart Wii/DS and NSMB still regularly show up in top 10 monthly sales lists, SSBM was a perpetual top-seller throughout the Gamecube’s life, main series Pokemon games do the same thing.  So why cut the price when they have no issue continuing to sell well at the original price?  Nintendo isn’t running a charity, they’re in business to make money – they’d be fools to willingly take less than the market is proving it’s willing to pay. 

        • neo_firenze

          Sonny Oliveira is dead on here.  The average parent buying a DS now for their kid is not worried about how current a game is, they trust Mario and Pokemon will be good games for their kid and will keep them busy for a long time. 

          Nintendo isn’t being greedy – they just have games that have a long shelf life.  Other companies aren’t dropping their game prices because they’re less greedy, or doing it as a service to gamers… they’re dropping prices because they can no longer sell the game at the original retail price.  Nintendo doesn’t have that issue, so they have no need to reduce prices. 

          Same thing for Activision and MW2 – it’s the game every non-gamer male from 15-50 years old  has heard about on 360, all their friends play online, etc.  So it continues to sell at a high price.  Why would they drop the price if people keep buying it?  They certainly do drop prices on games that don’t perform well for them (Wolfenstein, DJ Hero, etc).  It’s simply economics.

        • lostinblue

          You guys say greedy, but they’re not big players in this market for anything. Retail was hurt by the “instant pricedrop” phenomena this gen, a lot, people knew after the first weeks the price would oscilate so they just wouldn’t be early adopters anymore. Except for Activision and Nintendo games, because they barely ever drop (with this said, the used games market is there for that, also).

          They’re doing the right thing as a business, keeping their product perceived value (when a lot of games and developers have low perceived value, due to their own fault), only a fool would drop the price of a game that is still selling well. Of course you could argue they could find a middle ground but their strategy is indeed well thought and it shows, their games sell day-one and the customer doesn’t wait for a pricedrop to do so. (note: I don’t sympathize with Activision as a company for not really taking risks in a lot of situations; but they were burned through and through this gen for the wrong reasons)

          Also, Pokémon GBA titles being at that price is the store’s doing, Nintendo doesn’t support or distribute for that platform anymore, it’s dead. They could sell it for $10 if they wanted to get rid of it, for instance.

  • I knew the price drop is bound to happen on the DS.lite since the new release games are dwindling

  • kupomogli

    “In case everyone who doesn’t own Mario 64 still wants it, even though it’s the second release and it’s been on the N64.  We’re going to add a red border so it can stand out more.  DS launch titles that still stand at $29.99 ftw.”

    A price drop on the DSi XL would be nice.  I assume that’s not going to happen anytime soon.

  • I want the XL to drop in price again, since it’s like, the absolute best way to play DS games.  Playing them on a 3DS just doesn’t compare, everything looks really grainy and washed out.

    • I agree, I still play many DS games, and only one 3DS game atm.  I fell back on to playing my DS Lite for my DS games so I don’t wear out the 3DS, which already has an insanely short battery life. :(  I want to buy a XL, but I can’t justify the full price of $170 for a 3rd DS that is a generation older than the recent one I’ve purchased…

  • The DS lite, right? 

    Also, those red boxes look tacky. It’s Mario, it doesn’t NEED any more attention!

    • lostinblue

      I believe DS Lite was recently phased out of production so I guess it’s for DSi.

      I really want a discounted DSi XL :(

  • PrinceHeir

    DS lite or Dsi?

    i might finally buy this :P

    been waiting for quite some time now.

  • AnimeRemix

    Yeah… It should at least be clearer on which DS system, but I’m guessing it will be DSi, since I think Nintendo already announced they are done with DS Lite systems. Still a good deal (If your a Nintendo fan/Mario fan) I guess…

    EDIT – It’s actually the Nintendo DS Lite.

  • Well if they reprint them again maybe I should bump Mario and Luigi up my buying list.

  • DAMN i just bought mine :S

  • Day2Day

    I was hoping that they’d give the red boxes a red label the way that they did the black boxes for the Wii. I desperately want a C-Rated Wii game simply because that label is so sleek. I’m not really inclined to buy another copy of Mario Kart DS for the red box, however.

  • Very unusual that there aren’t any Mario 3DS titles out, no ports even.

  • XypherCode

    whew a price cut…soo gonna get me one…….again :D

  • Ha, so no Partners in Time?

    Seems even Nintendo wants to forget that.

  • dannyrojar

    I think $100 is good price for Nintendo DS which is gonna old now. Because in just 50 more bucks you will get DSi which has two camera, big and brighter display but if you not like to spend more money than DS is good deal in just $100.


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