Sure, More Guys May Play Tales Games, But Girls Buy The Fan Goods

By Spencer . June 23, 2011 . 2:20am

imageWhile talking about Tales of the Abyss for the 3DS with Nintendo president Satoru Iwata, Tales series producer Makoto Yoshizumi talked about the rise of female fans.


From surveys, Yoshizumi said 70% of the people that play Tales games are male and 30% are female. However, at stage events designed for fans, 95% of the attendees and goods are purchased by female customers. Iwata commented on the extreme difference in the market, which also surprised Yoshizumi at first.


Yoshizumi also noted Tales Studio recently had a number of new female employees join the team.

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  • H-Hey… I bought that $80 Tear figure and spent $20 on Tales of the Abyss cell phone charms…

    • The kotobukiya one? They reduced her to like $40 right now :3

    • Locklear93

      Heck, I bought that Tear figure, and haven’t even played Abyss yet. <_<  I bought Abyss AFTER buying the figure.

      I AM somewhat surprised by the story in general, even if I probably ought not to be.  That's likely because I have a few thousand dollars in figures and other merchandise (in general, not Tales specific), and don't have friends with the same taste in anime and gaming against whom I can compare myself, though.

      *looks at $547 in preordered figures and one character good music box*  Oh well; I'm an outlier. :P

  • kroufonz

    no wonder tales festival often have more male seiyuu guest:p

    • Mystena

      More like the vast majority of the audience are fujoshi. Have you seen their reactions to the female seiyuus at the Tales festivals? It’s atrocious and absolutely downright rude at best.

      • Kibbitz

        It’s seems to be common nowadays. Already from my limited experience, most people will not bother to be polite/considerate/kind for mixed events where there are other guests they’re not interested in. 

        • kroufonz

          there is still some event that treated “other quest” politely like animelo summer live/ concert tough

          • Kibbitz

            I couldn’t say. Perhaps Animelo goers have better concert etiquette. Maybe they do actually enjoy most of the stuff there. It’s hard to imagine someone actually paying just to see two or three, even five performances and then sitting out the rest, considering how large the roster is.

            From what I’ve seen, you need some mildly unusual mix to get this effect. Tales itself is already an example. Friends have told me that they’ve experienced this during a recent angela/Scandal/May’n concert where the Scandal fans who occupied the front rows wouldn’t even get up and applaud for angela. I’ve also read news about a recent Rain concert where a bunch of girls were busy waving banners for a visiting K-Pop boy band group instead.

      • kroufonz

        yeah i’ve seen that video it’s hilarious, the girls going full kya kya when male seiyuu talk and get ridiculously silent when female seiyuu turn, only boys give almost equal appreciation to both (a bit more to female seiyuu of course), may be it is just some women jealousy or something:p

      • puchinri

        That’s basically like here in the NA then. (I’d like to see how it is in the EU.)
        It seems like fujoshi around the world share that quality. (United by love and hate, hm~?)

  • Hmm I seem to be lacking tales merchandise. Importing is a pain, you know Yoshizumi-san.

    • Kibbitz

      And I think some of the stuff are specific to certain events only, meaning that you’ll have to buy some of those through auctions.

  • Then tell me why is Tales of Vesperia not that popular? Yuri Lowell is such a great character… Why is Fujishima’s type male lead design disappear in the recent tales game??!! Inomata’s design is too child like for my taste! Alright.. Maybe because I am not a true tales fan.. But I just hate it.. Cuz I want to play it so much!

    • MrSirFeatherFang

      Well I do prefer Fujishima’s male lead designs over Inomata, but  I can’t say that, since I technically haven’t played any Tales game :(
      I only have Abyss, but I want to play Phantasia and Destiny and so on first (I know that they aren’t connected at all, but I like playing series from beginning to end since most due tend to evolve game mechanics in its own series.) Anyways, I can’t really say for myself since, again, I haven’t really played any game of the series :(

    • malek86

      Isn’t it? I thought it was very popular.

    • “Vesperia” is one of the most popular entries in the series. And actually, Yuri Lowell is the most popular “Tales of” character in Japan right now (he’s been the most voted character in the popularity polls).

      The fact that Inomata makes the character designs more often has nothing to do with the games popularity.

      • Caligula

        They switch off Inomata and Fujishima just to keep things fresh, I’m sure.  I like Fujishima’s work, but at the same time, I feel like his characters suffer from sameface a lot.

        • FStubbs

          I thought Fujishima did the Team Symphonia games and Inomata did the Destiny games.

          • Caligula

            That too, I guess, though there’s no reason why they couldn’t just use one character designer if they wanted to.

        • puchinri

          I really love the designs Fujishima does with his own work, and some of his Tales stuff is good but could be better, but his characters do mostly suffer from sameface.

    • Fujishima draws Shōnen style; Inomata draws Shōjo style. And they generally alternate. While Inomata’s drawings look more like paintings, they look pretty nice once they’ve been converted to in-game 2D art and 3D models. Compare the Japanese covers for Vesperia and Graces f, and they tell you pretty much about the two different styles.

    • I’ll admit that I don’t care for Inomata’s art style in earlier games but I’ve comes to like her art in more recent Tales games such as Hearts, Graces, and Xillia.

      • kroufonz

        i too not to fond of earlier inomata chara design, but some of them i like,first inomata chara design I like is Reala ToD2.

  • malek86

    That sounds reasonable. The guys, aside from figures, usually don’t buy much. Most of the merch is made for girls stuff.

  • Caligula

    Not surprising to hear.  Go to any anime convention, and the vast majority of people buying the figurines up and dressing up as characters are girls.  Even though I’m a girl, I’ve always thought the fan stuff was kind of a waste of money, but YMMV, I guess.

  • uhm I’d love to say “I’m suprised” but no, that’s all too normal…
    On the other hand if they told me that they sold 20.000 pvc model of luke and over 50% of ’em was bought from male customers, I’d question their motives myself..

  • Wackoramaco87

    Interesting stats- I’m sort of surprised the numbers are so different! Though I’m glad to see the comments here are rather different from the other sites- much nicer! =)

  • mikanko

    Sure, but which sex complains the loudest over the internets?

    • Croix

      Honestly, it looks like a fair bit of both from what I’ve seen.

      • Very true. I see a lot of female Tales fans, as much as the male ones.

        • Croix

          Which is actually kind of nice and refreshing. Being able to talk to your female friends about video games that they actually like? Yes please.

  • I’m surprised actually. I’m female and loved the series since Symphonia and most people I know over the internet who love the series is also female.

    I really only have figures of Tear, Colette, and Sheena (really does need male character figures). I would have more Tales figures if I had more money to spend and more room to place them. If more of the merchandise was available outside Japan I probably would have more merchandise.

  • Jirin

    Isn’t 30% female pretty high for a non-social game?

    The women I know who like RPGs tend to focus on the characters and the atmosphere of the games, and those tend to be the strengths of Tales games.

    • puchinri

      Apparently, the number of women who game (and social games not included, I believe), is fairly high and growing. And actually, I think that’s low for a RPG. Especially considering Japan. (Where plenty of women play games like DQ and MonHun, etc.)

      That’s a good point too~.

  • puchinri

    I wonder if there are certain titles that more girls play than the guys in some cases though? This kind of makes me think of that poll for FF of who liked which game and character more. Tales needs one of those.

  • I’m a little surprised at that ratio for who actually plays Tales games.  I would have expected it to be closer to an even split.

  • blah blah

    95% of attendees are purchased by females?
    Oh wow.

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