By Spencer . June 23, 2011 . 2:20am
From surveys, Yoshizumi said 70% of the people that play Tales games are male and 30% are female. However, at stage events designed for fans, 95% of the attendees and goods are purchased by female customers. Iwata commented on the extreme difference in the market, which also surprised Yoshizumi at first.
Yoshizumi also noted Tales Studio recently had a number of new female employees join the team.