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Capcom To Allocate 20% Of Resources To Building New Brands

By Ishaan . September 9, 2011 . 11:02am

Capcom To Allocate 20% Of Resources To Building New Brands

Earlier in the year, Capcom announced their long-term game release strategy in a management report. One of the initiatives of their three-pronged strategy is to release a popular game every quarter of every year, and to release a sequel from a popular franchise every year. In their annual report, they elaborate on this strategy further.

 

Capcom currently release sequels for popular games about every two years. Development time for hit games, they say, is about 3-4 years at present, which is a risky prospect if games don’t perform the way the expect them to. Capcom say there are two solutions to this problem:

 

1. Maintain a large number of popular brands.

2. Shorten the development time for hit games, so as to release a popular sequel every year.

 

Dragon’s Dogma and Asura’s Wrath are being positioned as new brands, meant to build up their own fanbase. Once they are, it sounds like sequels will follow, since Capcom point out that retailers are more willing to stock games if they are sequels to titles that have performed well.

 

As far as shortening development time goes, Capcom will be hiring more staff to strengthen in-house development, but teams developing major games will be limited to 100 members. Core portions of major games will be handled in-house, while process-work will be outsourced to external companies. The increase in recruitment will allow for a large-scale development structure where multiple sequel titles will be in development at the same time.

 

As previously reported, Capcom are also looking to form further alliances with western game development studios in an effort to expand overseas game sales.


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  • aoihana

    That’s great news, I’d really like to see more new original games being pumped out of Capcom. I just hope they don’t go too far and manage more than they can handle.

    By the way, Marvelous just teased 8 minutes of Senran Kagura, it’s looking great!

    http://www.youtube.com/watch?v=pdfasLty6PQ

  • shion16

    2. Shorten the development time for hit games, so as to release a popular sequel every year. UMVC3 was even faster.

    • mikanko

      According to Seth Killian that was more because of bad timing, and it was rushed faster than the development team wanted. 

      A combination of Marvel and Capcom corporate heads both wanted it to release this November or potentially not at all, because of other Capcom fighting games and other Marvel release windows.

      Street Fighter and by association SFXTekken are their priority “hit games” for the fighting genre. Why SF4 is still the only game they’re supporting in arcades, and rumors of SFXT making it to arcade have substance. Marvel is apparently not.

      • Kibbitz

        So it’s the corporate heads forcing the release schedule? Man, I felt pretty sad when I saw so much hate for the UMvC3 producer(?) during the GamesCom demo vids since I didn’t think he would be the guy pulling the shots with regards to release dates. Hearing this just makes me sadder.

  • http://www.jb2x.com/wordpress/ JB2X

    I really… REALLY… want a Sengoku Basara on the 3DS.  Especially if it includes co-op.  By the gods that would be awesome.  Forget this Samurai Warriors crap, Sengoku Basara is so much betterer.

  • http://demyxluver1xxandra.deviantart.com/ C.Guzman

    I’m glad to see Sengoku Basara on there. I want to see more of it (especially in the states)

  • http://pulse.yahoo.com/_3ITUZUKPZYUV2VUCVXUW3DVO6Y AJ

    Bringing out hit titles faster?  That means that them trying to focus on the western digital market wasn’t for laughs.  The amount of anticipated paid DLC is off of my charts.

    E GAD!
    And the amount of money that would be given to them would be significantly less according to my calculations.

    In all seriousness though, if I do get a capcom game in the future, I’d probably try to find the older more obscure titles.  Titles such as Strider 2 or Dino Crisis 2 or Cyberbots.

  • http://twitter.com/AaqibRawat Aaqib Rawat

    These guys need to bring back old brands like power stone,mega man x,and breath of fire!

    • Hraesvelgr

      As much as I’d like to see a new Breath of Fire, I’m tired of classic titles being butchered for “wider audiences”. I think the key here is just putting out an actual good product more than anything. The biggest problem with that, in my opinion, is that more and more people don’t expect that from Capcom, understandably so.

      • http://twitter.com/AaqibRawat Aaqib Rawat

        A fantastic comment

        as far as new products go dead rising and lost planet were great.

        dark void and bionic commando sucked.

        bionic commando rearmed was great!

  • http://bmgf.bulbagarden.net/members/55321.html FinalArcadia

    2. Shorten the development time for hit games, so as to release a popular sequel every year.

    I don’t really NEED a sequel to my favorite games every year. You don’t want people getting tired of your games due to over-saturation.

    • http://www.youtube.com/B4ULoveShine Tim_at_where

      And that same oversaturation is expected to kill the FPS genre.

      • http://bmgf.bulbagarden.net/members/55321.html FinalArcadia

        Oh, I would love for that to happen. Guitar Hero wore out it’s welcome. It’s time for FPS to do the same, or just turn into more of a niche genre. Just like JRPGs have (undeservedly) suffered in the West as a mere niche market.

        • http://www.aksysgames.com Belisarius

          Why do FPSs deserve to be a niche market and JPRGs deserve to not be?

          • http://bmgf.bulbagarden.net/members/55321.html FinalArcadia

            Okay, I guess I’m just really biased. If anyone here likes FPS, I’m sorry if I offended you. I just like games that are more character-driven. And I like good old-fashioned turn-based battles.

            I suppose what I was trying to say is that JRPGs have never been really mainstream. Sure, PS1-era was close, but it never reached that level where even non-gamers knew the games (ex, practically everyone has at least heard of Call of Duty now).

            I’d like to see a time when a game like “Catherine” can come out and not have tons of haters on IGN whining about the “stupid anime character designs.” When even RPGs outside of your Final Fantasy games (which I like, so I’m not downing it) can have huge advertisements outside of GameStop.

            Sorry, that got really long. Again, no offense meant to anyone. I’ve just got an obsession with JRPGs, I guess.

          • dragoon_slayer12

            I’m with you 100%, but I also like fps (due to over saturation), and I do say and agree that SHOOTERS as a whole, first or third, flood the market TOO much and too often. Games like psychonaught (think that’s the name, Tim Schafer did it), brutal legends, munch odyssey, beyond good and evil shouldve sold millions, and the only reason mario and Zelda sell is because without them, we’ll still be playing monopoly with our *gasp* parents for entertainment instead of this. Japan is swamped with dynasty warriors, (dynasty, samurai, gundam, one piece, bleach, sengoku, fist of north star, blah blah blah, plus the 7 yearly revisions), monster hunter (mh, god eater, lord of Arcana, phantasy star portable, now pso and frontiers gate, plus 7 yearly ports/revisions /expansions), we get fps (cod, fear, battlefront, moh, crisis, far cry, portal, l4d) and 3rd (gow, neverdead, mass effect, wet, blah blah blah). If it don’t play like dMc, cod, MH, it won’t sell, which is shameful

          • NTyron52

            Mostly because companies like Activision releases a new Call of Duty practically every year. Even though this doesn’t sound huge, releasing a new sequel year after year, with most of the changes being just new maps, is not a good idea.

            I know you didn’t mention this, but when it comes to an update, it’s understandable due to the fact that it keeps the game fresh without changing it drastically. A sequel, should be something that brings new things that weren’t featured in the previous game, while also keeps the old stuff in a refreshed look.

    • http://twitter.com/#!/Leafy_Cam Leafhopper

      Capcom = Japanese Activision

      Square = Japanese EA.

      • HistorysGreatestMonster

        No, EA actually manage to put out a few decent games per year.

        • http://twitter.com/#!/Leafy_Cam Leafhopper

          Ahahaha oh man. That is really funny but at the same time you are right.

          • dragoon_slayer12

            That’s cuz they had destroyed their franchises and needed new IPs to stay in business, which is why they started publishing everything possible and buying companies that made them money or can make them money (dead space devs, pop cap, tried to buy rovio)

  • dragoon_slayer12

    this sounds like the routine activision does, which is terrible. Instead of coming out with sequels bi-yearly, they should release a major franchise once or twice a year, and experiment inbetween the gaps, as well as revive franchises.

    Ex; 2012: revelations, dMc
    2013, street fighter v, sengoku basara
    2014, bof v, legends 3,

    Giving games time for perfection and sales attention, and other franchises can be made and revived. Twos years is enough time for a game like mega man, street fighter, and possibly dmc, but games like bof and resident evil should be catered to

    Edit :
    Let me re-phrase, capcom should release 1 or 2 of their major franchises a year, instead of a yearly/bi-yearly installment of each franchise. With a lot of major IPs, this should give games 2-4 years development time (reVI 2012,, street fighter v same year, dMc 5 2013, mega man legends 3 same year, street fighter vs ~~~~ 2014, bof same year, sengoku basara 2015,mega man x9 same year, reVII 2016, street fighter VI same year, and these are titles that SELL with exception of bof and mm). In between these titles, they can dish out mega man and phoenix Wright yearly/bi-yearly, devote attention to their triple A franchises (so it won’t feel stale), and consider reviving forgotten IPs (final fight, viewtiful Joe, bof, power stone, canon spike, captain commando) without rushing them to bridge sales gaps.

    With a major CAPCOM title per quarter, people may not have enough money to buy these titles as well as buy titles from other developers /publishers. Titles that should be catered to will be half assed (regardless of in house or external development) due to release deadlines, and there will be less room for new IPs due to each team pretty much starting the next installment to a game they just completed, with no time to really listen to feedback and add new elements. Thing WILL get stale like madden and tony hawk, with MAJOR new Gameplay added once every 3rd installment (which is why dynasty warriors 3 and 7 are the only ones I bought, and I only bought tony Hawk 1 and 4,and play madden once every 4 years)

    • http://www.facebook.com/profile.php?id=1443425328 Manuel Antony Marcano

      bof V exists mah man, bof VI

      [IMG]http://i.imgur.com/EC8Ov.jpg[/IMG]

      • dragoon_slayer12

        Most fans don’t consider this V, and it didn’t have a number attachment. Most franchises that don’t add the number attachment don’t consider it a number sequel (code veronica for instance)

        • http://www.facebook.com/profile.php?id=1443425328 Manuel Antony Marcano

          Thats why I included the picture of the box, its 5, its got a nice V on the cover right above Dragon Quarter, so its 5. Sure the US didn’t get the 5, if its a Japanese game the Japanese numbering is what we should go by. I mean once we were told FF2 was 4 and FF 3 was 6, we just went with that.

      • http://twitter.com/FaithlessMr Bruno Silva

        I’ll keep living as if that game never ever existed. Not because it doesn’t have a roman numeral attached to it, but simply because it completely shattered everything I loved about the BoF series, not to mention it pretty much killed every chance we’d get a sequel.

        I’ll care about Capcom when they make Resident Evil back into a survival horror (Revelations seems to be doing so but I’ll want to play it to be sure) and when they actually give us a new entry in the Breath of Fire series that is worth of the name it uses :3

      • Göran Isacson

        I’m just gonna sit here and shed a tear that someone else remembers Dragon Quarter fondly. I don’t care what the haters say- it’s a GOOD GAME. It’s not your usual BoF, but it tried new things and I blame it not one ounce for the franchises death. Good games don’t kill franchises- bad audiences do.

        • dragoon_slayer12

          I had the game, didn’t enjoy it as much as 3,but good none the less. My point was that most games with a subtitle rather than a number attachment usually don’t get considered a numbered sequel. Grandia extreme released before 3,code veronica before 4,mega man and bass before 9. I think devs do it cuz the brand will sell what they feel is garbage, or they feel it’s not worthy enough to be considered a full fledged entry. And as a safety precaution, if it’s not received well, it can be disregarded and ignored.

    • http://profiles.yahoo.com/u/HAEBCODVH3BGFIHE47BKNDXD2I Jonathan

      as long as all of those games were in 2-3 years of development at the very least :/

      • dragoon_slayer12

        edited original post, should clear up what I meant

    • 128bitigor

      “Instead of coming out with sequels bi-yearly, they should release a major franchise once or twice a year” Every company does that now. Which is sad, because it completely drains the creative potential of the IP as well as slowly destroys the demand for it. Sure, after 10th Street Fighter IV there will be few people willing to spend another 20 bucks on the title. Capcom doesn’t even now, how greatly they are depreciating their brands, it’s Crazy with big C. 

      A prime example would Final Fantasy series – new FF game would be huuuuge event back in the day. Now, it’s like Guitar Hero of RolePlaying games. Shin Megami Tensei’s Persona is taking the lead, even though this fighting game kind of worries me (trendwise). FF measured in “hotness” is quite lukewarm at the moment. 

      And… why is that? Because the times are tough, development for current gen takes immensive amounts of resources so the companies stick to the rule “bigger, better, more badass” instead of giving whole new experiences. I am not blaming them. It was us who gave money to such sequels. El Shaddai proves t all too painfully. We are such ambasadors of good games and yet we are too chickenshit too spend money on risky titles. Mainstream is willing to pay 60 dollars on day one for the newest Modern Warfare, is that the case with, let’s say, Demon Souls and all those hardocre gamers? 

      To me, it’s just like with the underground music – people love how it’s pure, how it’s ambitious, but those people download the music shamelessly. Mainstream in the same situation doesn’t even think but compulsively spend a dollar on the newest hit on iTunes.

      (I might have rambled on a bit, excuse me.)

      • dragoon_slayer12

        Which is sad. Nobody wants to take risk no more. People want sequels without consequence, but devs and pubs should know better than to ALWAYS give us what we want. It hurts them more in the long run, so why play the fool. Patience is a virtue, and the rewards are more worthy than the damned of haste. Cod saved themselves by bringing it to modern times, and although they sell now, next year, they won’t. Look at need for speed, we (generalization) demanded more, we got it, then we don’t care no more. Tony Hawk, NBA Jam, street fighter, gauntlet, all with yearly releases, now a nostalgia. It’s better to dream than over receive, cuz the Ssdd gets tiring, and the new things get overlooked when we are swamped with the same thing over and over again, then when sales go from 200 million, to 100 million, to 25 million, to 100k copies sold (each being next installment), they wonder why the fanbase has diminished, and we wondered why they keep staying the same. The funny thing is, how is that monster hunter and dynasty warriors continue to sell millions in 1 region quarterly (revisions, expansions, different consoles, etc) when new IPs continue to struggle world wide (this goes for CoD and other fps in NA as well) ????

    • http://www.siliconera.com Ishaan

      I think you misunderstand. They aren’t saying a new sequel within the same franchise ever year. It sounds like they’re saying one big game every year, not necessarily from the same series. 

      Look at this chart: http://www.siliconera.com/postgallery/?p_gal=112617|1

      • dragoon_slayer12

        From my understanding, they are releasing 1 big franchise per quarter, which is 4 per year, and by my understandings, they have roughly 8 franchises that are top priority (consoles). By doing that, every two years we get a new street fighter, resident evil, dMc, etc. My problem with that is that it give per title 2 years development time, and unless they get 50% in one year, then the next year can be split between current and future title, games will be half assed. 2 major titles a year will give more time for development per title, and gives room for anticipation, feedback, and quality. With the 4 major titles a year, there will no room for new IPs and/or revivals due to 100 man groups soley dedicated to a single series for a bi-yearly release (which is about enough time for a half decent game if high budget). With 4 years, said game can be uber quality, and if completed in two/3 years time, the extra time can be put into new IPs and/or franchise revivals. At the same time, with a 4 year deadline for the next RE like title, they can work on a smaller scaled title (mmlegends3, mmX9 vita, even bofV 3ds, final fight handheld, etc). I’m thinking longer development schedule, not releases.

        Edit:

        This is from another commenter

        “how about some sequels to the IP you own like Chaos Legion, Darkstalkers, God Hand, Killer 7, Onimusha hmm????”

        If they bring back some more franchises (like these), then their current plan (4 a year), can work very well for everybody, but because they are soley milking barely a dozen franchises, the 4 a year will result to bi-yearly sequels unless the few new IPs become hits. Unless they plan to bring back older titles, there will be no room for revivals, and they will definitely become the next Activision.

        • http://www.siliconera.com Ishaan

          But those franchises would make them no money…

          Look at Killer7, for instance. Suda games always flop. No More Heroes is the only one that’s even come close to doing decently well, and even that’s because there was virtually no competition for it on the Wii. Shadows of the Damned bombed like there’s no tomorrow. Why would ANYONE think bringing Killer7 back is a worthwhile endeavor?

          God Hand — also bombed. No one (except for the tiny minority) cares. Look at how MadWorld did. You think God Hand would do any better? Wait and see how Anarchy Reigns sells next year.

          Chaos Legion — I work for one the most niche games websites on the Internet and I haven’t even heard of Chaos Legion. If they’re going to dig up old, obscure I.P. that no one’s heard of, why shouldn’t they just make new games?

          Darkstalkers 4 — this one I will agree with. There’s a chance it could do reasonably well in today’s fighting game scene. Not great, but its development could be justified if they budget it smartly and market it well. They’ve already said that they’re trying to bring Darkstalkers back, too.

          I don’t understand why there’s this perception that niche games equals good games. There are a ton of horrendous niche games out there, but people put them up on a pedestal anyway, just because they’re “made in Japan”. 

          • HistorysGreatestMonster

            It almost sounds like you don’t want there to be niche titles.

          • http://www.siliconera.com Ishaan

            That isn’t the case. I’m just pointing out that there needs to be a balance. Capcom are a pretty well-balanced company. Asura’s Wrath is rather niche. So is Monster Hunter. The Ace Attorney games. Okami and Okamiden. Tatsunoko vs. Capcom. Those are niche games that were made relatively successful overseas, even if they weren’t huge hits.

        • HistorysGreatestMonster

          My only fear with making sequels to God Hand or Killer 7 is seeing what they’re doing with Devil May Cry. Yes, there certainly should be a sequel to DMC4 about now, but NOT this reboot abomination. If they were to revisit God Hand or Killer 7, with their current attitude, I can definitely see them trying to make Killer 7 into a conventional FPS game with no involvement from Suda. Same with God Hand. If they brought in Mikami (or even just his former partners at Platinum) to make it, I’d be overjoyed, but if Capcom of today were to make a God Hand 2, do you think it’d have anywhere near the charm that game had? Can you imagine how conservative they’d make the sequel?

  • http://www.pixiv.net/member.php?id=2704923 Buntar0

    So push hard forward with popular and/or action oriended titles. That’s not matching with my wishes :|
    Would be easier to swallow if their popular brands included -more- games that were strong in the 8-32bit eras.

  • BGMcDF

    So become the new Activision, then.

  • http://myanimelist.net/profile/Kuronoa Kuronoa

    … Mega Man?

    Mega Man :(

    • http://twitter.com/#!/Leafy_Cam Leafhopper

      I want to believe he is still alive.

  • 128bitigor

    OOOOooohhh, so *now* Capcom wants new IPs? You know what, back in the day, you had a company called *Clover*, that spit out amazing IPs, one after another, and do you *know* Capcom what happened to them? Huh? 
    So yeah, don’t feed me that crap, I just don’t buy that, not anymore. 

    (where **, imagine I am overpronuncing words for the dramatic effect)

  • neo_firenze

    One thing you can’t say Capcom is guilty of is failing to put in the effort to make successful new franchises.  Sometimes they stumble (Dark Void, Bionic Commando, the commercial flop of Zack and Wiki despite its critical praise), but they DO try to make new IP as opposed to the Activisions of the world who go overboard exploiting their franchises. 

    This generation Capcom has put a lot of effort into Dead Rising, Lost Planet, and now Dragon’s Dogma and Asura’s Wrath.  Monster Hunter more or less took off during this generation of portables too (even though the series had PS2 roots).  It was only last generation when big name multi-game franchises like DMC, Onimusha, and Sengoku Basara (a hit at least in Japan) were created. 

    I sort of feel like Capcom can’t win in the public eye.  They get mocked by people critical of them having released lots of Megaman, Resident Evil, or Street Fighter games (and let’s be honest, after the LONG hiatus for a huge franchise, SF4, a greatly enhanced update in SSF4, and some DLC updates to SSF4 is NOT overkill).  Yet people are also complaining when they’re investing resources into creating new franchises, and they’re the target of a lot of venom when they decide NOT to release new games in certain series (Megaman Legends, Breath of Fire).  No matter what they choose, people seem intent to complain.

    • PrinceHeir

      actually as much as i like Capcom listening to the fans. most of the time they don’t really go all the way. i mean alot of people wanted a new devil may cry but at the end it turned into something else. same with Megaman, they put Legends and multiple Megaman games on the line but in the end they cancelled all of them.

      people wanted a new Marvel VS Capcom 3, they listened and deliver but the problem is they pretty much rush the game on the market to make a few quick bucks then make a new one containing all the content that never made it to the game.

      don’t get me started with their DLC plans and all.

      the thing that irks me most is that their RE franchise is being handled by multiple developers. i mean you think 1 proper game is enough right??

      Capcom is definitely listening to their fans, is just that most of the time they’re execution is very flawed and they always nickel and dime in every game.

      though im grateful for introducing us with new IP’s like Lost Planet, Dead Rising, and with new ones like Asura’s Wrath and Dragons Dogma.

      then again aside from Lost Planet, Dragons Dogma, and the first Dead Rising. capcom didn’t do most of their new IP’s. even SSFIV is done by dimps. yes some of them were involve in the projects but the main team of most of these games are not from them.

      compared to back then where they were making tons of new and incredible games like Killer 7, God Hand, Onimusha, Dino Crisis, Darkstalkers etc..

      i don’t know capcom seems to be a 50/50 to me.

      • neo_firenze

        [whoa, sorry for the wall o' text, but get me going on Capcom and, well... ;)]

        I dunno, I can’t really blame them for MvC3.  In a way, they’re being awesome about the whole thing by actually listening to criticism and getting back in there and making a better version based largely on direct communication with the hardcore fighting game community.  It’s practically impossible to make a great fighting game just thinking internally, you really have to unleash the high level players on it for a significant period of time – the community itself is what figures out the nuances of unintentional quirks of the engine, balanced rosters, creative techniques.

        It’s not as if MvC2 was even close to perfect (just look at the tiny percentage of its characters that were ever seen as viable for tournament level play), the difference is that MvC2 got one flawed version that people learned to love, and MvC3 is getting substantial change coming directly from listening to the fans.  But people have nostalgic memories of MvC2 and overlook its flaws, and don’t give enough credit to Capcom really trying to make the “Ultimate” version of the game this time without making people wait years to get it.  Call it paid beta testing if you like, but I honestly don’t see it as viable to really perfect a precise 2D fighter without having that super-expansive “QA” session that comes from letting the community tear into the game for months.  And with the amount of content they’re adding, it would be more expensive to release all that stuff on DLC, instead we’re getting it as a new release that’s 2/3 the cost of the typical new console release (much like SSF4 was loaded with new content, and AE and its balance revisions are fairly priced or FREE DLC). 

        Resident Evil… well, they DO try to do spinoffs to capitalize on the huge name they built for the franchise.  Some actually aren’t half bad (the Wii shooters are pretty fun!), some are more questionable (the new squad based game), and they still give us the more traditional in-house developed games too (RE5 and Revelations)

        And I can’t much blame them for having Dimps co-develop SF4.  Heck, Dimps was founded by ex-Capcom and SNK staff with a great fighting game pedigree (including Takashi Nishiyama, who directed the original SF before moving to SNK and producing stuff like the Fatal Fury and KoF games).  They probably had better in house fighting game development talent than Capcom itself after Capcom’s long break from the genre.  It’s not as if Capcom just grabbed any old random developer. 

        • HistorysGreatestMonster

          I’m sorry, I can’t buy any justification for not making the additions to UMVC3 DLC. They could’ve made it one big $20-30 download and I would’ve bought that with no issue. If Call of Duty can charge $15 for a single map, Capcom could’ve made UMVC3 DLC and I think people still would’ve bought it.

          • NTyron52

            The justifications are that if they released it as DLC, it would have costed more than the previous version.

            Jill and Shuma costed 5 bucks (separately). If they did that to the other 12 new characters we are getting, it would have costed 60 dollars. That’s not even including the new stages and modes that the game will offer.

            They are also working more on the netcode to make it more functional than MvC3′s netcode. I also think they said they are changing the menu interface of MvC3, which is great, too.

            I know this post was pretty much posted on other UMvC3 topics by some people, but I just wanted to give you an answer.

            Edit: To complete a little more, the changes they are doing with the characters, adding new stages, and adding 12 new characters among the inclusion of Spectator mode would’ve been really hard to make it a DLC title, considering the filesize limit of DLC.

  • PrinceHeir

    how about some sequels to the IP you own like Chaos Legion, Darkstalkers, God Hand, Killer 7, Onimusha hmm????

    • eilegz

      final fight a 2d one lets say final fight 4

  • NTyron52

    I actually think this is a good thing. While I’d like to see sequels for some Capcom games (Darkstalkers, God Hand), I think bringing entirely new franchises is a good idea, because somehow, when you play an entirely new game from a company, it lets your high anticipation for a sequel to calm down and breathe while you’re playing a new game that you, probably, wouldn’t expect much.

    If you are happy about a new game, than sometimes, it even makes you forget about the sequel for a game you want. Sometimes that actually happens to me.

    PS: I just woke up, so certain things might be a little off.

  • http://pulse.yahoo.com/_Q6NXXGMO5XNSMJ64NIHYHFP56A Vince

    Capcom say there are two solutions to this problem: 
    1. Maintain a large number of popular brands.
    2. Shorten the development time for hit games, so as to release a popular sequel
    every year.

    I think they forgot one thing:

    Do not agitate their customers. Like that MML3 stunt.

    • http://www.siliconera.com Ishaan

      You’ll find out soon enough that MML3′s cancellation hasn’t made a lick of difference. Not saying how things turned out wasn’t bad for MML fans, but sadly, that series is incredibly niche, judging from everything we know.

      • http://twitter.com/FaithlessMr Bruno Silva

        You see, it’s stuff like this that puts me off about today’s videogame scene. I understand this is a business and one has to think from a different point of view, but long goes the day where fans would get what they want, and companies would still take risks to give them what they want.

        And most of the time, they’d end up getting some profit out of these risks. By giving the niche gamers what they wanted. Even tho they’re niche, sometimes they can really help boost up sales.

        Or maybe this is no more than wishful thinking from someone who has been putting up with lots of disappoint decisions from Capcom or other huge video game devs/publisher companies. Perhaps it is, but it still sucks that we’re being stripped of basically everything that’s not a potential million seller (which in turn is dumbed down or simply looks like everything else that has already been made this gen.)

        • http://www.siliconera.com Ishaan

          How are fans not getting what they want, though? Lots of people wanted MvC3. They got it. Lots of people wanted a Darkstalkers. They’re very positive on that front as well. People asked for a scarier Resident Evil…they’re getting Revelations. Loads of people asked for Monster Hunter on a console with online play. They got that as well. PC gamers asked for an up-to-date version of SFIV. That’s taken care of.

          You can’t please every single person all the time. I know a lot of people on our site specifically have this image in their heads that Capcom is doomed and they’ve pissed off all their fans and no one loves them any more, but that couldn’t be farther from the truth. 

          • http://twitter.com/FaithlessMr Bruno Silva

            I don’t think Capcom is doomed, and I am aware they can’t please everyone at the same time. I am aware they’ve given fans some things they’ve asked for, but that does not necessarily mean they’re stellar about everything they do.

            Like with everyone else. Again, I perhaps went a tad overboard with my previous comment, but I personally think they still take some wrong decisions here and there.

          • http://www.siliconera.com Ishaan

            Oh, I agree they’ve made bad decisions. MML3 was a horrible screw-up. They should have evaluated that project better right from the start. Other games like Dark Void and Spyborgs didn’t work out so great either. But I think, overall, Capcom are one of the more consistent Japanese publishers out there.

            I mean, every time I play a notable game from Capcom, I generally tend to like it. Their console games are usually great, their PC versions generally run well, and their portable stuff is high quality as well. On the whole, I can’t find too much to complain about, personally. They’re a well-rounded company, imo. I just think they get waaaaaaay too much hate for little things.

          • dragoon_slayer12

            The thing is, at the rate their going (and making it seem),is as if they just want to dry out these titles with these new plans. Super street fighter iv could’ve been dlc, and 1year after release, too soon, don’t care what people say. Ultimate MvC, WAY TOO SOON! the price is a steal for the content, but it’s all dlc rehashed (which, with their ssf4 pricing, is worth $80+). MH yearly (mainly in japan) is their madden Cod (respectable in some ways, but if Sega didn’t mess with pso’s Gameplay for universe and portable, MH wouldn’t have sold squat. Which is funny, cuz MH caused psu/psp/pso2′s revival). With MH as the current fad, look at sengoku basara, the samurai warriors rip. Devil kings, also by capcom, was their MH/Sengoku Basara, then it was left to die by THEIR OWN ip, Sengoku basara, which is just a re-skinned devil kings really. Mercenaries is great, and I look forward to revelations, but 2 years ago 5 released, last year gold released, this year, mercenaries, next year, operation raccoon city and revelations, yet, where is re psp, which was announced way before everything releasing thus year and next. Before these yearly re games, before re5 was announced, 4 was 3 years old. Before 4 was announced, code veronica was 3-4 years old. Too much is bad, variety and patience is needed.

            Like MvC, only reason it sold so well was a), the fighter boom, and b) its been ten years since 2.what makes you think BoF, legends 3, Viewtiful Joe won’t do the same.

          • HistorysGreatestMonster

            You hit the nail on the head. Yes, it used to take years between Resident Evil titles, but that’s because they were all strong, high quality titles. I looked forward to the next one. With a major franchise like that, it SHOULD be years between titles. 

  • puchinri

    Yeah… If they wanted another new brand, they shouldn’t have decided to revamp/reboot DMC and just made DmC a new brand for them. It wouldn’t annoy fans of the series and they’d still get a new brand. 

    Even though I want to be excited, I don’t really know if I can bring myself to care at this point in time. Well, at least they’re working with CC2 and MH is still a good series. Everything else feels mixed right now, and I won’t know what to think until there’s another new release. (New-new, not a Super/Ultimate/whatever of a game that’s already out.)

    • mikanko

      I would be a lot more interested in it if it were called something asides from DmC, as in maybe a tiny bit interested as opposed to not at all. <.<;

      I don't think the project would've ever been greenlit had it not gotten the DMC name attached to it. 

      The chart Ishaan linked is pretty telling.  They see a necessary release window for a new DMC.  The team that knows how to make a DMC game is making Dragon's Dogma instead.  Have to find someone else, and Ninja Theory is free and looking for work at the right price.  Someone at Capcom also saw it as an opportunity to get NT to market it for untapped markets outside Japan and gave them carte blance with reworking the canon.  All these decisions made as objectively and dispassionately as possible.

      I don't envy the job Keiji Inafune had at the top of this companies video game department ladder.  I think he's probably a lot happier making his spoony otome game.  I know I would be.

      • puchinri

        I think if it were called anything else, I still wouldn’t like the main character (lol, so not Dante), and some of the themes and plot sound tacky, but I appreciate how bright the visuals are and would be interested for that and some of the gameplay at least. But yeah, that may be true.

        Ya know, I actually don’t like that guy (considering some things I heard of him and some of the things he’s said…and him always getting credited for MegaMan when he was only so heavily involved way later). But yeah, I’d really hate to be any of the guys at the top of a company like Capcom (well, now anyway). You gotta wonder what the disconnect is. Because they went from being a perfect company to me to just… A mess. A terrible mess. A little of it happened over time, but recently all at once, they just hit this bad point.

        I hope they’re plan works though and they’re focused on pleasing the fans and not just concerned about pumping stuff out to make money first and please fans second.

        • mikanko

          I have a hard time hatin’ on Inafune.  I think there’s probably sides to what goes on that high up in a company that big that we’ll never be privy to.  I suspect it’s not a fun job to have.

          I know I wouldn’t want to be the guy who officially dissolved Clover studios, even if the board of directors he answered to didn’t leave him much choice in the matter.  He had to do the same thing to the fighting game division years previously too, but he managed to help bring it back.

          After 25 years or so he probably came away super jaded, especially towards conservative practices in Japanese game development.  Hence all his harsh comments about such, which seems where all his criticism was directed.  Grass is always greener in America, etcetera.

          For Megaman at least he did try and set the record straight in interviews.  He went out of his way as a designer on Rockman X to have someone else design X, while he drew Zero, because he didn’t feel the character belonged to him.  It doesn’t sound like someone wanting to take credit for something that’s not his. 

          I tend to play devil’s advocate a lot, and I don’t think he’s a great guy or anything.  Just human.

          Sorry for the tangent! ‘_’;  Won’t mention his name ever again, promises!

          I think the biggest problem Capcom has is they’re just too big, and they’ve seemed to lose a lot of concise direction with all the talent that left.  This gets amplified when they undergo as many projects as they seem to be currently.  Penny pinchers making a lot of their decisions, and the current state of the economy don’t help things. 

          If it’s a successful strategy and they meet their sales projections, I can’t really say they’re wrong. 

          I just don’t know that I’ll buy as many of their games as I used to, because I definitely agree it’s far more underwhelming a lineup today than what they had 4, 5 years ago.

          • puchinri

            I think it certainly depends on who the story comes from and how. Having all the sides certainly helps. I wouldn’t ever hold it against anyone to have to be the one to dissolve a particular studio or anything. But once you say certain things or even do certain things because of a certain negative/ill feeling, that’s a different story. 

            Honestly though, I’m not sure I could buy that. I mean, it reminds me of cops. Sure, plenty get jaded and they have the right to, but it never gives you the right to be a bad cop. And considering plenty of cops see just as much or more and don’t allow it to affect them, what’s your excuse then? I mean, there are people from all sides of gaming that have been in it way longer than him (and done just as much, more or less), so I feel his excuses and thin, far and few between.

            Another point to me is where criticism starts bordering slander. Whenever I get on art sites, no matter how enamored I am with a work, my critic’s eyes will pick things apart, and I can’t rest until I’ve pointed it out to the artist. However, I’ll only do so in the most polite and objective of ways. When you start making unbiased claims and such, your points start sounding a bit unfounded and not harsh but… Callous and rude. I think I also dislike it when people make lump/group statements and do not bother to point out exceptions. It reminds me of the stuff that was ever familiar, but I only recently learned to phrase it better due to stats class.

            That’s one thing I do appreciate though! He doesn’t claim to be the creator and says he isn’t (which is why I don’t understand why people call him that?). But I think even then, a lot of people don’t understand how much others did for most of the early projects before he came on board for each one of them. 

            Agreed. I think he is just human. I don’t really hold most people to a pedestal, and in a way, I think part of my annoyance with him is the pedestal he’s put upon, but at times, I feel like it is just him that bugs me. lol

            But no, that’s fine~. And I like when someone plays devil’s advocate~. I do myself plenty often. And we all can’t like everything or everyone (that each other likes, nonetheless).

            I think Capcom has quite a number of problems right now, and size is one of them, a major one, but not the main issue they have probably. I won’t say I don’t have faith in them, but I won’t bother getting my hopes up about anything. I just hope they make us happy~.

          • mikanko

            I think the only reason I defend him is opposed to his ex-bosses I think he had an earnest desire to make and play video games.  Now that Capcom has streamlined their decision making even further, and it’s even more of a committee I think it hurts them more than helps.  He probably wasn’t the best man for the job, as it was obviously getting to him, but I liked him there better than the faceless entity he’s been replaced with.

            He was definitely too vocal towards the end of his tenure at Capcom, but I think people have also tended to take the things he said a bit out of context.  His criticisms about Japan’s game development revolved around the work environment, how behind they were in the tech department, and the perceived status quo people phoned their work in to meet.  Which all more or less tie in to a lot of what people are complaining about current Capcom.  Somehow people twist that to think he wanted Capcom to have games with Space Marines and assault rifles rather than Japanese styled games, which just seems inaccurate.

            Dunno, I liked more of the games he worked on than not.  Still remember people cracking jokes about Inafune leaving on Yoshinori Ono’s twitter.  Inafune got a -lot- of hate in the Street Fighter crowd for Capcom being out of fighting games so long, but Ono came to his defense with no hesitation.

            I just don’t think we have the whole story.  Now that he’s left that job and gone on to make nonsensical otome games and a parody of the Island of Dr. Moreau, with a girl Doc Momo, I think we probably have a better idea of his true character.

            Maybe I’m naive! 

            Yet still pretty jaded in my expectations on Capcom’s current projects.

            Oh well!

            edit: sorry for breaking promises, this time for sure :X

  • http://www.facebook.com/elbandorito Justin McFarland

    3. Don’t make 62 rehashes of the same game.

    • http://twitter.com/FaithlessMr Bruno Silva

      4. Bring back Breath of Fire and port Monster Hunter 3rd to US/EU already.

      • eilegz

        5. Do not put locked content on disc and sell it as “DLC”

  • eilegz

    i wish they can improve monsterhunter which its still so crappy and horrible to play…. more resident evil its good, sengoku basara too, about sf i dont think they can milk more there maybe AE for 3DS

    • http://www.facebook.com/profile.php?id=1116755538 Femi Adams

      You sir are a fool for saying monster hunter is horrible to play….

  • Guest

    Here’s a plan for Capcom:

    -Stop releasing dozens of versions of the same game, with so little time between each version
    -Stop forcing me to be online to play certain games, or not allowing me to erase a save data
    -The world really doesn’t need dozens of Resident Evil games per year
    -Neither reboots for franchises that don’t need “reboots”
    -Just make good games, plain and simple

    • eilegz

      well done, when inafune was there he was crazy about the western trend and forgot to dp great and good quality games that capcom used to do…. I hope that with a new head capcom can do better but after MML fiasco and the new “DMC” i dont know… they deserve to flop

  • SightTDW

    Make it 18% of resources and put those two percent toward Mega Man if you could.

  • http://www.facebook.com/profile.php?id=685220688 Vince Vazquez

    That’s gross, that Dead Rising has “6″ games in the series so far (counting promotional XBLA demos and Wii ports; stuff like that). It just reminds me of how blatantly Capcom recycles stuff; like the 3 versions of Street Fighter IV they’ve released, and the two versions of Marvel VS Capcom they’re going to unleash on the world (I also think Tatsunoko VS Capcom got a second version in Japan). It’s ridiculous. 

    It’s also gross to hear them say they’re shooting to annualize all their franchises and pump out mindless sequels like a machine every two years. Yeah, because that works REAL well for Activision. I mean, if all you’re after is sales numbers, than fine – pump out forgettable, generic, overrated garbage constantly. See how long your fans stick with you, Capcom. You could be raking in millions by annualizing Monster Hunter (the “Call of Duty of Japan” in that respect), but you’ll only be attracting the worst kind of gamer. The disposable kind; the kind that will turn on you in a heartbeat when the next big thing shows up.

    This doesn’t make me happy. Also, no Mega Man.

    • http://www.siliconera.com Ishaan

      What forgettable, generic, overrated garbage have they “constantly” released?

    • Guest

      If they release so much rehashed games is because people do go and buy them to a certain degree, including people that complaint a lot about that online. Stop buying their products and they might get the message, Dark Void and Bionic Commando flopped, Mercenaries 3DS had low sales as well. It’s the only way to make an actual statement, making a fuss all over the internet is pretty much pointless.

  • HistorysGreatestMonster

    I really have no hope left for Capcom. Maybe when DmC flops (and if it doesn’t, it is proof that there is no justice in the world), they’ll rethink their strategies.

  • J Beagle

    Even if they increase the staff (and one wonders if they can afford to) shortening development times is not a good idea. There’s a reason a good game takes several years to make.

  • http://twitter.com/Vanpan110494 Sentoro Katarashi

    2. Shorten the development time for hit games, so as to release a popular sequel every year.

    They are out of their minds. This is why we probably STILL won’t get games such as Darkstalkers for a very long time, because the hit games (or at least mostly to them) are obviously Street Fighter, Resident Evil, Dead Rising, Monster Hunter, and other games related to those that I get sick and tired of seeing, such as Marvel Vs Capcom 3. Why is this bad? Because if they absolutely follow what they stated above, then they’ll only focus on THOSE games listed, which means no sequels or anymore development for:
    Darkstalkers
    Firebrand
    Final Fight
    Strider
    Red Earth (this hasn’t even been RELEASED!)
    Power Stone
    Rival Schools
    or many other games that were popular back then, really interesting, or a legacy (such as Red Earth). All we’ll probably get is more stupid crossovers of multiple games that they’ll probably will never work on for a long time, or revisions of the same game over and over again. which is annoying. I won’t give a up though. I still have hopes for Capcom, but it’s pint sized. If they keep doing this, Capcom’s ways WILL get old and boring (and possibly idiotic), if it isn’t already. -_-

  • http://pulse.yahoo.com/_2WNP7FYA3VYJQKEYYV5GXH3K5Y yahoo-2WNP7FYA3VYJQKEYYV5GXH3K5Y

    Unless it involves the Gyakuten series, I’m not interested in Capcom.  

  • http://www.facebook.com/profile.php?id=100000845705140 アリャム くん

    They use the remaining 80% to destroy their already existing brands. :D

  • Guest

    So, which are the other 3 Dead Rising games? There’s 1, 2 and the wii version of the first one.

  • http://www.gamefaqs.com/features/recognition/21421.html?type=4 Kashell

    For the purpose of truth and modern science, I decided to take the honor of being a sub-text translator for Capcom.

    1. Maintain a large number of popular brands.”Spew out more titles with bad save features and hope our audience is as dumb as a brick to be the wiser.”2. Shorten the development time for hit games, so as to release a popular sequel every year.”Make sure that the above titles have as many bugs and errors as possible while ensuring a zero refund policy, as well as cancelling products that seem promising.”

  • MarkMario

    64 Resident Evil titles!
    Didn’t even realize there were so many.

    • http://twitter.com/Megawarrior345 Elle

      There’s been many versions of each game (except zero I think) so it’s possible.

  • http://twitter.com/Megawarrior345 Elle

    NO BREATH OF FIRE, NO MEGAMAN, NO DARKSTALKERS, NO CARE!!!!!!!

  • ShadowGoo

    Now, I’m not really an expert on game development or economics, but to me this plan sounds like “Let’s run all of our franchises into the ground as fast as humanly possible”. Making a sequel to a popular series once per year will probably lead to lower quality sequels that don’t really bring anything new to the table.

  • http://www.facebook.com/people/Frank-Anderson/100002988638267 Frank Anderson

    No Megaman titles!? I’m sooo pissed!!!!

  • http://www.facebook.com/people/Mario-K-Ankawi/1277607444 Mario K Ankawi

    this will be a FAIL! no megaman no $

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