Diablo III Breaks Record For Fastest-Selling PC Game Ever

By Ishaan . May 23, 2012 . 9:02am

Diablo III has set a launch record for the fast-selling PC game of all time, Activision Blizzard announced this morning. The long-awaited sequel to 2000’s Diablo II sold over 3.5 million copies in its first 24 hours of availability, following its May 15th launch.


By the end of its first week, that number increased to 6.3 million. Additionally, Blizzard point out that these figures don’t include players in Korean Internet game rooms, where Diablo III has quickly become the top-played game, with a share of 39% as of May 22nd.


Both Amazon and GameStop had positive things to say about Diablo III’s launch. GameStop say it was one of their best PC launches ever, while Amazon said Diablo III broke their record for most pre-ordered PC game of all time, as well as the record for best day-one sales of any PC game.


Part of the reason the game is so successful is that Blizzard executed a global launch for Diablo III. The game was released through over 8,000 retailers on May 15th in the U.S., Canada, Europe, South Korea, Southeast Asia, Australia, New Zealand, Taiwan, Hong Kong, and Macau. Additionally, it was also available via download from the Diablo III website, making it accessible to players in regions such as Mexico, Argentina, Chile, and Brazil.


“We’re definitely thrilled that so many people around the world were excited to pick up their copy of Diablo III and jump in the moment it went live,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We also regret that our preparations were not enough to ensure everyone had a seamless experience when they did so. I want to reaffirm our commitment to make sure the millions of Diablo III players out there have a great experience with the game moving forward, and I also want to thank them for their ongoing support.”

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  • riceisnice

    Good for them and the PC gaming genre in general. But I personally can’t get into the game.

    • midgard229

      yeah aslong as they like it, but 70% are dissapointed like i was

      the graphics shouldnt be that bad after 12 years, the gameplay should have had way much more of an upgrade, and the story is horrid.

      they need to larn from torchlight

  • malek86

    I’m not terribly surprised here. It’s Blizzard (which is currently the developer with the highest reputation on PC, possibly even on any platforms), and this is also a much more accessible genre than Starcraft 2.

    The online-only thing kinda annoys me, but I’ll eventually pick up this game when it gets a little cheaper.

  • Godmars

    So much for sending a message about online DRM.

    • Just like consumers send a message about overpriced FPS DLC, or rehashing the same game every year…

      They’re all talk and no actual action.

    • So much for enjoying games too am I right

      • Godmars

        Not to be a fanboy, but I think fun in gaming ended when MS introduced Achievement points and made things about competition and showing off your e-peen.

        • Guest

           Microsoft getting into the gaming scene alone was the start of the downfall

        • Luna Kazemaru

           SO what you are saying is that achievement points are all hurting the ‘fun’ in gaming…What….

          • Godmars


            Gears of War fans have admitted to playing through Brabie’s Adventures and whatnot. Games that reviewed horribly are on game lists just because they had easy points. How specific do I have to be?

            Trophies are just as pointless and bad, but achievement points were first.

          • Luna Kazemaru

            What…Never mind I don’t even want to dip in this lol. If anything they add reply value to a game (for me atleast). I don’t know where you got the idea that achievements started the whole competition thing when there is always competition in gaming but w/e like I  said I don’t even want to dip into that logic. Just goes to show that people need to complain about something. :/

          • Godmars

            The point, that you don’t want to get into, is that where the games you replayed because of achievement points really worth replaying? That if the question was no then you couldn’t have had fun playing them. Instead you were working for achievement points.

            Again, you were not having or deriving fun from the game, you were working.

  • Actually Skyrim sold more copies on it’s first week.

    Sorry to point out the elephant in the room.

    • Altritter

       Not on PC alone.

    • KHSoraKeyBlade

      Skyrim is multi platform though. 

      Sorry to point out the obvious.

  • It sold well because of the brand and the hype, Torchlight 2 is more Diablo than Diablo 3.

    • TheDarkEmpress

      Ugh…it still pains me to see what Diablo III COULD have been back when Blizz North released some screens of the early build…

      Everyone knows the remnants of Blizzard North are the ones who made Torchlight I & II, that’s why it has so much more of a Diablo feel…I think Blizzard went too far with their business practices because they recycled so much of WoW into Diablo it would be almost indistinguishable if it had the same camera view as WoW….nonetheless it’s still fun with friends, and a majority of the issues I have with the game can and should be fixed with patches, hopefully the PvP will be good considering that’s all I played Diablo II for.

  • Luna Kazemaru

    The only crappy thing I have to say is how the severs keep going down and the fact its online only :/

  • Reading all of these comments I almost feel guilty for having as much fun with D3 as I have so far, but it’s a really well-paced loot treadmill that’s a blast to play with friends.  You can only get *so* mad at that.

    • ThomasTruong

      Ain’t nothing to be guilty about, even if the business practices are less than moral, if you’ve gotten your sixty bucks out of it and it’s fun, then more power to you. You should only feel guilty if you’re lying to yourself that you think it’s good.

  • And the gaming community and consumers at large continue to dig a deeper hole that we cannot get out of in the regard of DLC and DRM. It’s going to be hilarious yet ironic when many of these same people actually start complaining (or complaining more than the already are) about overpaying for content that should have been on the disc already, paying for overpriced content that comes out later for a game, and constantly having to have an internet connection to play a game. The telecom companies, especially here in the states, already don’t give a damn about service as long as they’re getting their money, it’s not going to make a difference if these companies care if you can get online or not as long as you buy their merchandise.

  • Jonathan Keycross

    Not my cup of tea, but it´s a good thing for the team I guess.

    This reminds me a certain chart which showed the relationship between Blizzard and the industry of games.


  • ……….wot else iz new an’ excitin’?

  • Guest

    Amazing. And its not even a FPS/

  • EusisLandale

    My question is, how many of those “sales” were the little bonus for agreeing to play WoW for a year. I’m fairly sure I’m not the only person who’s got the game because he wanted to check out the MoP beta with absolutely no interest in Diablo 3.

    • malek86

      They are not considered in that number. Blizzard said that 3.7 millions were buyers, while an extra 1.2 millions were from the WoW bonus.

  • Zeidge

    I bought the game on day one. Had fun with it till I reached Hell which is where I started to truly notice the fatal flaws in the game that make it seemed rush out just for sales. And I’m sure at least 50% feel the same way now.

    In the beginning, kept deceiving myself that it would get better at later levels and closer to end game content… I was horribly wrong and disappointed.

    Gameplay has been dumbed down for it to be accessible to most people. No problem with appealing to a wider audience there. Would have liked more customisation but oh well.

    Won’t argue about graphics or story. Graphics have always been completely subjective to me. I wouldn’t care if they were bad but some people would. But to be fair, these graphics allow more people to play on their PCs that may not be able to play higher end stuff. Story? If you play this game for the story you are seriously expecting too much. The whole point of Diablo was the loot based system. Now, I’m not a hardcore Diablo 2 player. No. I just played it for a while with my friends and enjoyed it till we had exams and forgot about it.

    And here come the main gripes of the game.

    I said that Diablo was mainly the loot based system right? Blizzard screwed up or just trolled us all by giving trash drops on almost every single encounter and removing most of the uniques that made some drops special. Hell mode, starting dying way more there due to the expected multipliers of stats and increased abilities, perfectly fine there, until I found out that NOTHING OF ANY WORTH EVER DROPS FROM HARD ENCOUNTERS.

    Even the bosses don’t drop anything noteworthy. 
    Inferno mode just made it even worse. Melee classes just get 1-shotted and elite mobs have skill matchups that are simply impossible to beat. Even if they can be beaten its usually through kiting or you got matchups that are useless.
    You can make the game harder. Go ahead. But make sure that actual skill is involved instead of bloody gear checks that I hate so much. In order to farm Inferno acts… you need Inferno gear which is obtained by farming Inferno… see where I’m going? 

    Would type more but I noticed there’s a great wall of text on front of me so going to stop here. Some of my points and layout may be stupid since I’m currently raging at the state Blizzard has gone to.

    Oh and DRM can go to Hell.

    • Godmars

      “that make it seemed rush out just for sales.”

      Read the whole thing, but still considering how long the wait’s been for this that’s a mental bump.

      • malek86

        Doesn’t really mean anything. GT5 has been in development for several years, but it was still obviously rushed out.

        I’m not sure if this game was, though.

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