Nintendo of America Hires Senior VP Of Network Business To Expand Online

By Ishaan . June 28, 2012 . 11:01am

Nintendo of America have created a new position at their Redmond, Washington headquarters—the Senior VP of Network Business, whose job it will be to spearhead the development of NOA’s digital and online strategy for the Nintendo 3DS and Wii U.


Starting July 1st, Duncan Orrell-Jones will take on this position and will report directly to NOA president, Reggie Fils-Aime. Prior to joining Nintendo, Orell-Jones worked at Disney, where he was responsible for expanding the company’s games business outside North America. Prior to that, he was the Senior VP of the Disney Interactive Media Group in Tokyo.


"Duncan Orrell-Jones brings knowledge and hands-on experience to Nintendo that will help us develop and implement long-term digital initiatives for our systems," NOA president Reggie Fils-Aime said. "By creating this new position we’re demonstrating our commitment to the expansion of our online business, and Duncan is the perfect person for the job."

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  • SetzerGabbiani

    Nice to see that they are making serious moves on this front.

  • Don’t forget Reggie “Actions speaks louder than words” ;]

  • I woulda picked out someone who made huge online expansions in other game companies, preferably in English-speaking countries with large online game markets, but it’s better than nothing.

    • Actually, I think there’s a definite advantage in hiring people from outside the games industry, since they bring a new perspective to the table that isn’t jaded by years of dealing with the games market. For example, Reggie worked at Pizza Hut before Nintendo, while EA’s Peter Moore used to work at Reebok.

      Both are very good at what they do in the games biz, and I think it’s partly because they love games but also have the perspective of an “outsider,” which can be of immense help when it comes to handling brands and marketing.

  • JazzWithAttitude

    My network is ready

    • zeta

      my network is reggie

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