Nintendo Hope To Sell 5.5 Million Wii U Consoles By March 31st

By Ishaan . October 24, 2012 . 11:00am


With the Nintendo 3DS not performing as well as expected outside Japan, and their annual profit forecast slashed in half, Nintendo will have to turn to the Wii U to help turn their fortunes around by the end of this financial year.


This morning, Nintendo announced that they hope to sell 5.5 million Wii U consoles and and 24 million units of  Wii U software by March 31st, 2013. This is the first time that Nintendo have announced a sales target for the system.


Meanwhile, as previously reported, Nintendo’s sales forecast for the Nintendo 3DS is being lowered from 18.5 million to 17.5 million for the financial year.

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  • Lightthrower

    They’re making so much money, but they want MOAR! They’re probably jealous of Apple with the 45 million Ipads sold this year alone…

    • I wouldn’t call a $290.6 million loss resulting from currency exchange alone “making so much money”. :P

      •  they still are making money just not as much as they probably want to

        • I think you should stop posting comments, lest people think you’re incapable of reading.

      • You’d be surprised. If you’re taking that big of a hit from even bigger numbers that doesn’t mean your not making a lot of money. It means you lost a lot of money. There’s a big difference in the world of business. Nintendo rolled high and mighty and as their sales have dropped they’re going to take significant hits ditto for the exchange rate. That doesn’t mean that a company with a net-worth of billions is really aching. 

        You have to keep things in perspective. The 3DS when it was launched was a disaster. A colossal and utter money pit that nearly sank them. It was a tanking investment with a very small likelihood of turning around. There is, no way, and I mean, no way, that with increased sales of the 3DS keeping ahead of not only the competition, but of Nintendo’s previous handhelds in sales that they are not making money. They are making a lot of money. 
        They are also losing a lot of money. Lowering expectations is what they’ve had to do to compensate for erroneously high projected sales figures and yearly revenue. I mean, I know you’re going to disagree with me and that’s cool. But it’s something you may want to take into consideration. 

        MS, SONY, etc. all of them take these hits. The Vita is floundering in the market now. Sony is bleeding money out of every area of it’s company. It’s in shambles at this stage. The media just doesn’t report on it much and, unlike Nintendo they don’t overestimate yearly what they’ll be likely to take in. Nintendo is also honest to a fault giving out a laundry list of excuses (legitimate ones, sure) and vulnerabilities with their products showing far more negativity than the average consumer/press member even understands within the context of their business structure. Other companies tend to hide those facts (like Sony lumping Vita in with PSP sales to hide their suffering investment–a much smarter thing to do that pillows the blow of bad press). 

        It’s also worth putting into context the retirement of the Wii. While revenue has decreased over the past fiscal year (or is projected to) the Wii has been dead. While it’s still selling and a viable source of revenue it’s a largely saturated market that cannot reap any valuable gains in the current marketplace. In order to rejuvenate their sales, like this article says, they’ll have to wait until the Wii U launches. The lower source of income from a saturated Wii market doesn’t mean they’re doing badly, it means the market is saturated. It means they are squeezing the last bit out of a moist towel before throwing that towel in a water fall. It’s actually pretty standard for the games industry when it comes to hardware and profit margins. This entire cycle perfectly mirrors the launch of the Wii when it comes to stock owned in Nintendo, profits (well, actually they are much higher than then), and even public awareness of new products. It is also mirrored with the 3DS’ and DS’ launch. Although while the DS was kind of a late bloomer than struggled in the market the 3DS sunk like a rock at first and then soared higher than the DS did.

  • SantiagodelosSantos

    Seems possible. I would even say they can sell more units, but let’s see how the market reacts to it first.

  • “With the Nintendo 3DS not performing as well as expected outside Japan”

    It might not be performing as well as expected, but it is performing well. In fact better than well. Great, this early

  • XYZ_JolteonZ980

    Hopefully they have the software to match the claim and wont have a repeat of needing to institute another first year deep price drop on the hardware. Though with the state of the economy and the number of jobless, I think it will be a tough move forward in the states. 

    •  all systems get first year price reductions thats normal. Not out of the ordinary

      Whether its a christmas sale or something else

      • badmoogle

        Did the original DS and Wii got price reductions in their first year?

  • ZEROthefirst

    I can see this happening considering the fact that the WiiU is already going to be a pain to get a hold of for a while. You know since it’s gotten so popular that you can’t pre-order it from Gamestop anymore, now you go on a waiting list for when one may be available and other places aren’t taking re-orders either (I’m on the waiting list XD).

  • My last post: Lower than expected does not mean bad sales

    No system released this gen has sold 22.2 million in 1.5 years like the
    3ds has. Not the ps3, not the ds, not the wii, not anything else 

  • Shadowman

    Possible really with Bayonetta 2 on the Wii U, and Monster Hunter 3 Ultimate release at the same day they expect to sell 5.5 million Wii U console I’m expecting a HUGE launch party at new york where everybody can watch it.

    • Nemesis_Dawn

      Bayonetta 2 is not a launch title. Doesn’t even have a release date.

      • Shadowman

        I know it not a launch title it’s on the Wii U and it gonna sell well with the     Wii U

        • Barrylocke89

          I don’t know…I’m sure that a lot of people that get Wii Us will buy it, but I have a hard time thinking that Bayonetta 2 would sell a lot of consoles unless it actually were a launch title.

  • SirRichard

    I do think it can make that estimate by April; it certainly seems to be off to a good start so far, at least, and the line-up from here to March seems fine enough for most people. 

    I see that their boasts of 15 million 3DSes sold in a year, back when it first came out, burned them enough to be a bit calmer with estimates.

  • idrawrobots

    I hope the Wii U does well. I don’t like to over use this word, but I LOVE Nintendo. They have been a part of my entire life and provided me with so much happiness.

  • ronin4life

    i don’t know about that… really, I don’t know. But it seems a little iffy to me…

    Not that this is impossible, but I will have to do some thinking about this…

  • Nemesis_Dawn

    I can see them making the hardware POSSIBLY, if there are enough Nintendo fans and families looking for Christmas presents for their kids. The hardcore audience has not been swayed to the Wii U, for the most part, but I know enough parents who are looking for something for their young ones that they may makeup the difference. 

    The software, however, I don’t see them reaching. Sure, the Nintendo fans will buy everything, but the families will maybe buy one game, maybe two and like the original Wii, those will be the only titles they buy. I can also almost guarantee you, those titles will be first party titles.

  • Tales_of_Master

    It’s decided then, I’m gonna get my WiiU on April 1st :D

  • Whelp, they’d better get that Bayonetta sequel out before the end of March then, huh?

    • Tianyu Wei

      Bayonetta 2 isn’t going to be out for a long long time… I am predicting August-December 2013 time frame for Bayonetta 2.

      Bayonetta 2 wasn’t even a “launch window” game. Which covers release till March 2013.

  • AuraGuyChris

    Preorders everywhere are sold out.

    Now it’s time to see the anti-preorder people buying one in time, me included.

  • Chim_era

    I never thought I would say this because I loved nintendo from the beginning but there no way in h*ll I’m buying this one.

    nintendo got me into gaming but really what have they done for players that want something a little bit different? Although everything started with a old gameboy for me I never played a mario game and no I don’t like mario cart/tennis/golf/… and all that. I like zelda and I tolerate animal crossing. Metroid prime isn’t bad and luigi is kinda fun but are they a reason for buying a console? No, I fear this one will also be buried underneath casual games no one plays.

    Nintendo needs to step it up not necessarily on the hardware but on new innovative games (and no that doesn’t mean I wanna see a battlefield or a halo on the wii U – I said innovative did I !!! )

    • You have fun with that. There’s already more hardcore games released in the first 4 months than in the entire lifespan of the Wii. My hype train is rolling strong.

  • Spider-Man

    “With the Nintendo 3DS not performing as well as expected outside Japan”

    That tends to happen when you don’t release any games for it over here. The only 3DS title I’m waiting for is Monster Hunter. And hopefully Bravery Default. I would like the Senran Kagura games too, but I doubt that’ll make it over. The only first party games from Nintendo I’m still interested in is Pokemon. I can’t help but get tired of these Mario games, and these shovelware games based on cartoons/movies and whatnot that I see on the shelf of game stores. 

    So many exclusives in Japan…ugh. And here we’ll just get more first party games. Keep in mind, this is just my opinion on the matter.

    Come on, Nintendo, step it up.

  • I think people need to

    1) Relax
    2) Look at the actual numbers
    3) compare them to other numbers
    4) Study the numbers
    5) Have fun and not worry so much about the numbers.
    6) No more negativity

  • Budgiecat

    I dunno. If 3DS isn’t doing as well they hoped and Japan has flocked to handhelds, I’m not sure if they can pull those numbers. That’d have to include the global market; which they might have a chance but they need more games imo. Too much crossover ports that people already have games of I think..
    I’m also not sure all the new casual “non-gamers” the Wii pulled in since 2007 will invest in another Nintendo console since they really don’t game that much (and can still use the Wii if they want)

  • SLick123456789111

    Still buying mines in April. (Easter Sale)
    Gotta be ready for Super Smash Brothers 4U.

  • benhofb

    I played around with my local Best Buy’s demo unit of the WiiU.Honestly, I wasn’t really impressed. I don’t own any current gen home consoles to compare it to, but what I can say is that my PS2 is better…

    What I really mean is that I felt the whole two screened thing was a wee bit akward. I like how well two screens works on the DS and 3DS, but I am not so hot about it with a home console. I just feel that nintendo is going to stress the two screens thing way more than it needs to be other than elegantly adding it to games. I would think JRPGs are going to be nice on the device; you wouldn’t have to obstruct the screen of the game with big menus,they could all be on the Game Pad.

    Meh. It has potential, I am just not sold. I’d rather take the normal Wii. 

  • I also tried a wii u at one of the events in the city not that long ago. And I was happy with it.

    I am a HUGE dual screen game fan mostly because of the ds/3ds, So before trying it I already was thinking about all the things it could do.

    I only had time to do the 3 level NSMB U demo pack, and man, it blew me away……..

    Yesterday I finished paying off my 3 launch games ( my wii u was paid off awhile ago)

    I love launches, the atmosphere is so fun

  • OatMatadoQuatro

    Bayonneta 2 would probably help if it were released earlier. Still, I wonder if Nintendo plans to release the original Bayonetta for the Wii U to make it more accessible for newcomers.

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