Nintendo Not Worried About Wii U Software Ideas Says Miyamoto

By Ishaan . February 4, 2013 . 12:00pm

Nintendo’s new Wii U console isn’t performing to the company’s expectations, but they have a plan to get it back on track, says Nintendo president, Satoru Iwata.


Speaking at an earnings Q&A, Iwata stated that new Wii U games that will begin launching in the second half of 2013 will communicate the value of the system to consumers. Iwata added that these games will include those that the company has not yet announced, and that, going forward, Nintendo will also get more creative with their messaging in conveying the Wii U’s appeal.


Additionally, Nintendo Senior Managing Director, Shigeru Miyamoto, provided his own thoughts on conveying the appeal of the Wii U as well.


“A common practice in the entertainment industry is to offer a new proposition whose appeal can instantly be understood, enabling it to be popularized quickly,” Miyamoto said to attendees. “Nevertheless, while it is perhaps strange for Nintendo to say the opposite, our belief in designing this hardware was to create a standard machine full of convenience for every living room.”


He later elaborated: “We have not yet launched many titles, but Nintendo has been striving to sell its software for as long as three years in an industry where a typical software title has only a few weeks of product life. In this sense, we are confident that even our existing ideas are attractive enough to draw people to our hardware. During development, I found myself becoming increasingly accustomed to using two screens, and now I feel compelled to take a look at the screen in my hands even if that is not necessary.”


“While it will take more time to give shape to our new propositions that take advantage of being able to use two screens, we have various ideas already. In terms of our research and development resources, as we need more staff in response to the high performance of this hardware, we are working to recruit more people, including people from outside the company.”


Miyamoto added that Nintendo’s real challenge will be to figure out how to communicate the appeal of the Wii U through promotional activities, and that he isn’t worried about the company being out of ideas for using the Wii U hardware.


“Apart from these issues, we are working hard without becoming worried about whether we are out of ideas or the system will be accepted into people’s living rooms. It seems to me that we have a larger challenge in how to have many people understand the value of this hardware through our promotional activities,” Miyamoto concluded.


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  • You know, I like the WiiU tablet streaming tv idea. This realization came to me while I was hunched over my toilet last night, trying to pass whatever it was that made slap my knees in hopes to dull the pain from my intestines. While doing this I realized I was missing a tv show I wanted to watch since the time it took on the toilet seeped into that air time. I could only listen to the dialogue among other things happening around me. Now if I had that streaming service available to me I would have not missed my show.

    • Barrylocke89

      Another clever bit of inspiration, brought to you by everyone’s favorite demon, Belphegor!

  • Colin Tosh

    I think Wii U is doing quite well considering how things are going these days. Its selling fast then 360 and PS3 I believe so Nintendo really shouldn’t threat.

    Things will pick up as games come out.

    • Lostman

      As they did with the 3DS. I pretty sure they only thing Nintendo needs to do is to release a trailer for a new TLoZ.

    • manowaffles

      I think your facts are a bit mixed up. The 360 and PS3 have been outselling the Wii U as of now, but compared to their initial launches the Wii U is doing better than they were at the same point in product life.

      You are right though, things tend to pick up as more games come out. The vast majority of people who buy gaming consoles do not buy them in the first year or two even. I would argue it’s not until the 3rd or 4th year that they reach half of their potential market.

  • DrakeClawfang

    I thought of an idea the other day the Wii U could execute in a way not even the normal Wii could because it capitalizes on the potential of the two screens.

    Make a sequel to that nostalgic classic, Pokemon Snap (and don’t make it winnable in three hours, give it some real length and replay value), and you use the controller as the camera, moving it around to take pictures like a real camera.

    • manowaffles

      I never liked Pokemon Snap due to the fact that the whole ordeal was so scripted. If you knew where to look and where to toss what you could get the right photo every time. If they made the game more random, I think that would increase it’s draw as well.

      Have multiple tracks that take you through each of the 5 regions, but with multiple branching paths on each one. Hmm, the more I think about this the cooler it could become.

    • You aren’t the first, and won’t be the last one to have that idea. :P I just hope Nintendo catches wind of it because I agree it would be stellar. I actually desperately want Beyond Good & Evil 2 on the Wii U for the same reason.

    • Tails the Foxhound

      Fatal Frame Wii U writes itself too, mechanically speaking.

  • Brimfyre

    Wait isn’t it a bigger story that there are games coming out in 2013 that haven’t even been announced??

    • Suicunesol

      I’d have thought that would be a given.:p

  • If they did a Pokemon Stadium 3 similar to the first 2 for the N64 I would totally get a Wii U. That games is GOLD.

    • I’m more into a sequel to Pokemon Gale of Darkness. Maybe compatible with X and Y versions somehow?

      • Mrgrgr and Unacceptable World

        I love that idea more.^_^ Imagine all the new Pokemon now being Shadow type.^_^

  • $29082171

    I think Monolith Soft’s X was one of the key titles he was referring to. I don’t expect it to come out till early 2014 though.

  • $30632660

    The 3DS proved that all you gotta do to start sellin is drop some Mario Kart and other 1st Party games that isn’t just 2D Mario Platforming.

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