A Lot Of Women Bought A 3DS For Animal Crossing: New Leaf In Japan

By Ishaan . February 10, 2013 . 2:00pm

A large number of Japanese women have bought Nintendo 3DS systems specifically to play Animal Crossing: New Leaf, Nintendo shared in a recent earnings Q&A session.


Nintendo president, Satoru Iwata, presented the above chart to attendees. The chart on the right shows the number of women (in pink; men are in blue) who registered Animal Crossing: New Leaf and the Nintendo 3DS system on Club Nintendo in the same week, indicating that these people bought 3DSes specifically for the game.


Several of these women who registered both the console and the 3DS hardware together, Iwata says, were between the ages of 19 and 24.


Above is another chart. It shows that, while Animal Crossing: New Leaf is most popular with 10-12 year-old girls, the game is selling to a large number of women ranging from 19–24 as well. In fact, it’s selling more to this age group than the previous game on Nintendo DS, Animal Crossing: Wild World.


The reason? All of the 10-12 year-old girls who bought Animal Crossing: Wild World are now older, and were among the first people to pick up New Leaf.


More women owning 3DSes means good things for certain third-party developers, too. Games like the Harvest Moon and Rune Factory series, published by Marvelous AQL, have significant female followings, and could benefit from the larger female userbase.


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  • riceisnice

    I wonder how Fantasy Life did with gender demographics.

    • ShawnOtakuSomething

      guys lol

    • puchinri

      Good question~. I noticed they had the same gal in most of their commercials for it, so there clearly was some aiming and promoting toward a female audience (and Prof. Layton is a title popular with women), so I suspect it did well enough.

  • CirnoLakes

    Oh statistics.

    Well, I think anyone who likes Animal Crossing has good taste.

  • benhofb

    I am a dude, but I so totally cannot wait until AC: New Leaf comes out!

  • Jonattas F.

    Animal Crossing <3

  • Minos

    That is provably the main advantage the 3DS has over Vita.

    The trick to sell something is always to get the women to buy it.

    • Jonattas F.

      That… and a lot of good games

    • and meanwhile in japan, vita is trying to trick otaku to buy it

      • J_Joestar

        That’s really the only thing that tempts me about Playstation console/handhelds, all those Anime-based games.

    • Tom_Phoenix

      Women have always represented a significant gaming audience, so that’s not even remotely suprising.

      Games like Pac-Man, Dr. Mario and Tetris had a huge female following, for example.

  • ShawnOtakuSomething

    male or female, Animal Crossing is loads of fun for all ages!

  • Eric Harris

    I find that graph funny. You notice the dip between ages ~15 – ~25? When people think they are too hip for games like this? Then you grow out of it and start playing games again? :) So this game sells best to ages 5-12 and ages 25-40.

    • puchinri

      Haha, pretty much.

    • Elemiel

      Sort of like when people get to middle school and their mindset is “Toys are for kids, I’m a teenager now. B|” but come early adulthood, they’re going through the toy aisle like “Holy crap this is so cool! I want it!” and try to convince their parents that they would like that Monster High doll as a collectable when they secretly want to brush its hair and dress it up (No I’m not speaking from experience. D-don’t be silly!)

    • ErhmagerdWerds

      I wonder how much high school/college prep factors into that. In the US the heavy-duty prep starts for college, but in Japan getting into a good high school is far more important and a lot of tweens-teens are studying their butts off with no time for games.

    • Nozomi

      More like high school and college.

  • puchinri

    In other words, yay for growing up with fun titles, and it’s cool when they still have new people being introduced to them.

  • phangtom

    Now time to use those statistics to sell even more!! “Buy AC; meet girls!”. Not that they would need to use that strategy since AC is such a fun game.

  • Kyle Silva

    This doesn’t surprise me too much. Considering in a recent poll, a majority Japanese women’s favourite Nintendo series is Animal Crossing.

  • piichan

    So with that, where’s our AC NOA?

  • Silent

    Maybe we should tell this to Pokémon trainers.

  • Shawn White

    Nintendo please don’t start making AC games more female-based…keep it unisex.

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