Yes, That Hatsune Miku: Project Diva F Facebook Banner Actually Matters

By Ishaan . March 13, 2013 . 1:35pm


Last week, Sega posted a banner to their Facebook page, asking if fans would support a release of their rhythm game, Hatsune Miku: Project Diva F, for the PlayStation 3 in North America and Europe. At the time, Sega didn’t confirm or deny if a plan to bring the game over was already in motion.


To get a little more clarity on the matter, Siliconera got in touch with Sega’s Associate Brand Manager, Aaron Webber, to find out if he could shed a little more light on the subject, and if the Facebook promotion was being used to gauge interest or more for marketing purposes.


“As we gauge interest for a Hatsune Miku game in the west, we have a rare opportunity to let the fans speak up and show their desire,” Webber shared with Siliconera via e-mail. “If you like Hatsune Miku and want to see Project Diva F on PS3, you can directly influence the future by liking and sharing the Facebook post!”


Hatsune Miku: Project Diva F for the PlayStation 3 was released in Japan last week. The game features six more songs than its PlayStation Vita counterpart and a number of new modules (costumes) for its Vocaloid characters.

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  • JonathanisPrimus

    I know you guys don’t like port begging or whatever, but since the SKU already exists, I think it’s fair game. Why didn’t you ask about the Vita version?

    For what it’s worth, a Spanish site posted up a rumor saying SEGA would localize this game, and announce it in March. This was before the Facebook page went up. They said the release date was set for August.

    • PR at all publishers in general isn’t fond of answering too many questions. Depending on how sensitive a subject is, just getting through the PR wall to get one “real” answer out of the concerned people can take a while. This was the more immediate concern, so this is what we focused on. Besides, the fact that they haven’t even mentioned the Vita version themselves says enough.

      Also, I have to point out that, for what it’s worth, Aaron is a sincere guy, so he gave us a real answer, too, which I appreciate.

      • Göran Isacson

        This actually interests me- how hard IS it to get through the PR wall? Are game companies so tightlipped about these things that you practically have to be BFFs and know five different secret handshakes exchanged over a private Skype video link just to get access to “maybe we’re doing this game, maybe we’re not” level answers?

        Like, how deep in bed do you have to go with PR people and outside faces until you can get to ask the most basic, common sense, pressing matter questions without risking some kind of blacklist these days? All the way? Stop at third base? Maybe just buy people a nice dinner and flirt over a little candle light and violin music? It seems to be a business covered in veils upon veils, but is it really like that or does it just look like it to uninitiated outsiders?

        • It depends on how sensitive the matter is. Is it a general query? Okay, you’ll probably get an answer for that. Is it something that could potentially affect the company’s rep or escalate into something larger than it actually is? Uh-oh. Better check with PR what can be said. PR’s job is to basically make the company and its games look good, and to facilitate a flow of information, but in a very controlled manner.

          For example, I might have a great relationship (professional or friendly) with producer X at company Y. Chances are, they’ll answer everything I want, but request that I don’t say a word to anyone else. So, sometimes, they trust you with the info, but what can be said “publicly” still needs to go through PR.

          If you aren’t familiar with anyone at all, then good luck. It’s time to begin the long process of making contacts at the company, showing them you aren’t out to troll them on forums, and that you’re a responsible reporter. If all goes well during this painstaking process (which can take months, to earn goodwill), then they’ll start to take you seriously. Maybe.

          Even then, it depends on who you know. It also depends on how large and influencial the publication you work at is, what your site/magazine is known for etc. etc. Literally a billion different things.

          • Göran Isacson

            So basically, show that you’re from a serious or respected background/site/magazine, get to know people, prove yourself trustworthy aaand Bob’s your uncle?

            Man that sounds so normal I’m almost a little disappointed there aren’t clandestine meetings underneath bridges and in barely lit warehouses.

          • Well, that’s part of it! The other part of it is also whether or not you know the right questions to ask. The way you word things makes a huge difference. There’s a lot in play. There could even be an instance of a particular director/producer not liking that you grilled them during an interview, and asking PR to keep you away next time. You have to find the right balance.

        • I like to think we’re pretty friendly on the SEGA side. :) (Hello, Siliconera!)

          • Brandonmkii

            It’s always good to see someone from the industry interact with the fans. Hope you have a good time here, and good luck on the Miku campaign. The PS3 (and maybe vita!) could always use more quality games.

          • Göran Isacson

            I’m going to take that as “dinner and candle light and gentlemanly manners” is sufficient ;) Good to know in case my future goes where I want it to go! Also hello mister Sega-man.

      • Tooru

        In your opinion, do you think that the PS3 version has a chance of making it over, or will this Facebook campaign end up in smoke like the E3 test for the Vita version that also was supposed to “gauge interest”?

        • I… honestly don’t know for sure. I have absolutely no knowledge of what kind of feedback Sega are hoping to see from this or what numbers they’re aiming at. For all you know, this could be like Ono’s “Please hold up $10 bills” stunt for Darkstalkers.

          Of course, Ono has a lot more pull at Capcom, since he works at their head office and has his fingers in a lot of pies.

  • Tooru

    Gah, that makes me a bit nervous. Will the 21, 700 likes the page has now be enough to convince Sega? I really want to see this game over here.

    • Of course not. They have a troll in marketing who exists solely to make sure games like this don’t come out in the US. He eats crumbled-up copies of Valkyria Chronicles 3 for breakfast every morning and washes it down with the salty tears of jilted gamers.

      • Tooru

        This makes me sad.

      • Göran Isacson

        Ha ha at first I thought that you meant troll as in internet troll, but imagining an actual, gigantic, green-skinned warty monster that eats games for breakfast and turns to stone if the sunlight hits him is a far more amusing image.

      • Yikes, that’s cold! :) I grew up a huge fan of SEGA and of our Japanese titles, and I personally want to see them succeed. I beat both Valkyria Chronicles and loved them, and I’ve played and beaten almost every Yakuza game, including Kenzan. For the record, I also think Skies of Arcadia is one of the greatest games ever created. That is all.

      • Testsubject909

        He ate Tales of Vesperia for the PS3 a long while back too.

        • Nightmesh


    • xXDGFXx

      Considerably small number of people, one can only imagine the cost of licensing the songs.

      • Robert Cisneros

        itd be really small im guessing due to them not even be released stateside for the most part

  • Tenshiken

    “we have a rare opportunity to let the fans speak up and show their desire,” It certainly is rare. I mean, Capcom, actually listening to its own fanbase? On niche games?

    • Herok♞

      Sega not Capcom

    • Visa Vang

      *Sega, it’s Sega.

    • Christopher Nunes

      It’s Sega… not Capcom. ^_^;

    • Nightmesh

      Weird you got it confused since miku sings “Seeggaaaa” as the start of every trailer for PDf and PDF. Oh and in the games themselves when you boot them up.

    • Mrgrgr and Unacceptable World

      Sega bro. Segaaaaaaaa.

      • Testsubject909

        I think the poor guy got it after the fourth time.

        • Mrgrgr and Unacceptable World

          Lol. More is never bad right?^_^

  • Flandre Scarlet

    I’d like to think that Facebook isn’t exactly the best venue for gauging interest in a title like Project Diva, but maybe that’s just me. Seems like there would be quite a few people who wouldn’t want to like a Facebook post about it but would buy the game if given an opportunity.

    • Micrll

      I don’t often “like” or “share” for game companies as it is just spam to anyone reading my posts and free advertising for them, but in this case I made a exception :)

      Agree with your comment but for many companies this is the “in” thing to do right now even though it stinks as a concept.

      • Locklear93

        It really does stink as a concept. I hate Facebook, and I’m not real keen on social media in general. I’m willing to buy more than one copy of the game–hell, I’ve imported every Project Diva PSP game, and the Vita title–but I’m not signing up for a service I hate to tell them I’ll buy it.

        • Testsubject909

          Fair enough if you ask me.

          I’ve signed up on it mainly to protect my own name since anyone could just create an account with my name and post whatever the hell they want…

          I say that… Because one of my classmate at one point searched on Facebook, found his page and his reaction was “I don’t use Facebook”.

          When he then later discovered a friend of his made and updated a Facebook account for the guy… And apparently it was in existence for quite a long while… And I just can’t understand why he never told him that he made him a Facebook account…

          Moral of the story?

          Even if you hate it. Make yourself an account to protect your personal identity, if at least that. Yes, it gives them a hit, but on the other hand, it prevents anyone from dicking with your name.

          • Locklear93

            Eh. There are a million Joe Smiths. They can’t stop people from claiming the same name. My making an account in my name won’t stop someone else from making an account in my name. In the end, Facebook is just something I won’t ever use.

          • Testsubject909

            Fair enough… But on that note, it is odd, I was sure back when I tried to make a second account with the same name, it didn’t allow me to do so.

            I wanted to see if I could… And I wanted to cover both variations of my name as well. The one with and the one without my middle name.

            Also, amusingly, when I read the clause it asks that you make an account for a person, using your real name, maybe there’s another clause to it that I missed, but that would technically mean that anyone who has a facebook account using a nickname or a company name could be infringing on the contract they willingly accepted when signing up for Facebook.

            I might be wrong, probably am, I haven’t read the whole thing.

    • Kevadu

      I would like it but I don’t even have a Facebook account…

    • Brion Valkerion

      You and alot others would like to think that but sadly the numbers speak for themselves, there is more people on facebook and twitter globally than single region forums so in terms of reaching the most people, its there. Unless theres some other area with over a billion people on it… wait there isnt lol.

      • Testsubject909

        More people doesn’t necessarily mean more of the targeted audience for the query in itself.

        But there’s a ton of us anyways, we’re a growing society of gamers whose casual base is ever exponentially growing and a bunch of em are stuck on facebook so…


    • Well, considering the fact that Toonami came back because of Twitter….

    • Elvick

      I’d think they’d factor the fact that no everyone into the series would stumble onto their facebook banner. Which is the most popular thing I’ve EVER seen on their Sega facebook page. And I’ve been following them on there for years.

  • Freud_Hater


    • Testsubject909

      In exchange for money of course

  • Herok♞

    Sounds good and I wonder if they would as bring the Vita version even if it is Download only.

  • Nothing new to me, since Sega already promoted/sneak peaked Diva F for PSVita on E3.

    It was the only reasonable conclusion, aside from seriously trolling most of the gamers out there. The Facebook page already cut ahead of the “unofficial” Project Suzaku, Sega would be stupid not to “gauge interest” with that.

    • Testsubject909

      Maybe if we’re lucky we’ll get a double whammy with both the Vita and PS3 version… But I doubt it.

      • That would be absolutely perfect. I also doubt that Sega would think about this, but as long as it’s at least one game…. Bet most people would buy at least one, if not both versions. An official release like this is a dream come true >//////<

  • Micrll

    FYI: If you have have a Japanese PSN account there is a downloadable demo for Project Diva F up now :) Its ~480mb if I remember right, has three songs on normal and easy difficulty + some various costume modules. Worth downloading if you didn’t import it yet.

  • PersonaSpace

    Aaron Webber also said a similar things about Valkyria Chronicles 3 and Yakuza 5.

    • Why are we counting Yakuza 5 out already? And asking for VC3 at this point is a little unfair. No major publisher is supporting PSP in the West.

      • Yeah VC3 begging at this point is tiresome. I still want it though.

        I wonder if localizing for Vita audiences is a good idea. It is suggested so often but no major publisher stepped up to the test.

        VC3 I think needs it. Not just for fans of the series but for SEGA to get back their niche audience. Last time I felt this strong of fanbase resentment for a Japan-only game was Mother 3.

    • gquain

      a fanmade patch of VC3 is already on the way and a localization of Yakuza 5 is very likely (they even brought us that zombie spinoff).
      I know you are sick of hearing this but please have patience.

  • Miku is import friendly

  • TheExile285

    Can you guys ask about the Vita version too?

    • AdachiTohru

      It would have been cleverer to ask about that

  • pantsonadog

    I like Miku as much as the next guy, which is why I already imported my copy. But I think they should localize something that you actually need Japanese knowledge in, ie Yakuza 5.

    • Testsubject909

      Bringing it over makes it easier for a lot of people to get their hands on and can enable the market for those games to grow on these shores. Doing so is generally beneficial to those who enjoy these kinds of games and/or really likes the Vocaloid games.

      • pantsonadog

        Project Diva games are the most import friendly games out there. If people really like Vocaloid chances are they have already imported it or are planning to import. I just think Sega would benefit more translating games that we NEED to know Japanese to play.

        • Don’t respond to idiots. Sega should work on localizing PSO2 and not pdf since, as I’ve already said anyone who REALLY wanted the game has already imported it. If you can’t afford to spend 55 dollars to import the game that’s your fault but I guarantee you, you’re in the minority and just look like a dumbass for spewing sh1t like “muh-muh monies!”

  • KyokoSasegawa

    “We’re looking into giving you shitty Vocaloids, but not Border Break, Virtual-On, or PSO2.” Sometimes I can see why SEGA failed in the console wars, and is currently in bad shape… This is one of those times.

    • It’s not a case of either/or. It’s a case of trying to prove that there’s a strong and dedicated fan base for something in the West. The success of Miku will not detract from the odds of other titles releasing… so support it if you like the game, or just ignore it if you don’t. Thanks!

      • AnimeRemix

        I’m actually glad to see that you’re visiting Siliconera, Ruby! Err…maybe I should just call you Aaron Webber here, XD.

        Anyways, I liked and shared the picture on Facebook, but if does end up releasing here in the U.S. (and over in the EU territories, can’t leave them out!), then I hope it’ll be a retail game and not a digital download game. >_<

    • Maumac77

      Even though PSO2 is coming to the west? Also Vocaloids aren’t “shitty” in my opinion. There are many things when it comes to music that I can put under. I mean, sure they’re not real people, but I prefer them over some other artists

    • M’iau M’iaut

      Drop the anger or take it somewhere else. All PSO2 and especially Virtual-On would do is sell to the same folks who have bought those games in the past. Vocaloids are garnering an audience very different from those who bought from Sega before. And in many cases different from our loving Japanese games niche. Why wouldn’t we want an expansion?

    • Mrgrgr and Unacceptable World

      Please stop. There are also many fans that loves Miku series which make your opinion void there.
      And about Border Break, blame how arcade dies on the west not them. In fact, Taiwan and Japan have been really enjoying the game here due to the fact that Arcade is having a good time there.

  • I will promote Miku with all my might to get her and family localized =)

    I imported Project Diva f for the Vita, and will cry if we don’t get the PS3 version localized.

  • I want the PS Vita version too! D:

    • Testsubject909

      We. We want the PS Vita version too.

  • MrSirFeatherFang

    Dominos… I’ll be expecting advertisements if this is localized.

    • That would actually be super smart, but also very dependent on Dominos’ own plans. I doubt they want their delivery people parading around on Miku bikes in the US/EU.

      • MrSirFeatherFang

        I would get a job there just to do that. Though I suppose an Asian dude doing it would just make me more creepy…

        • Yeah, you don’t want to stereotype yourself. :P

        • psycho_bandaid

          I would order a pizza from you every day and I hate dominoes.

      • Testsubject909

        Reminds me, there was this one time I went to a local museum and just saw some girl walking around in a Hatsune Miku outfit, wig and all.

        No convention, no special occasion. Apparently from what I talked with her, she just wanted to cosplay that day and just did.

    • xXDGFXx

      That’d be awesome. I’d be fat, full, and I get to collect boxes!

      No, seriously, I will collect those boxes and figure out some way to clean them >:U

  • Vita version is superior and anyone who wants the game has already had it for months

    • Testsubject909


      I want the game, but I don’t exactly have enough money to import it whenever I like… Tight budget and all.

      Just saying… Your statement’s easy to counter…

      • That’s your problem for being poor. And I don’t mind dislikes on siliconera since most of you are autist Ishaan d1ck suckers with no taste

    • Himiko

      I don’t know about that.

  • Nightmesh

    Couldn’t they have made some kinda of na miku site that we could have voted on?

    • The point of this is for other people to see it.

      • Nightmesh

        Oh that makes sense but I’m sure a lot of people don’t wanna make a facebook account just for that. Most people would have posted links to it on their facebook account if it had been done off their own website or something.

  • Syltique

    Sega, I don’t have a facebook account. But I’ve imported 4 Miku games and I’d buy the PS3 game in a heartbeat if you localize it.

    So yeah, add +1 to you list. Not everyone has facebook.

  • Ricardo C

    How about a banner for Shenmue III? No? Ok then, I’ll support Project Diva F because I loved the PSP Demos and would love to actually OWN one of the game from the series.

  • fireemblembeast

    I do have a facebook account, but I haven’t touched it in years (other than annually thanking happy-birthday wishers) because I really don’t like how little privacy you have. I would like this, but I’m an in the closet otaku so I wouldn’t want people who go to my school to see that I “liked” this. I’d still buy it though, regardless of whether or not I would like it on facebook.

  • Carocaro4

    if Miku doesn’t come, I’ll cry like a wee babe. and then some.

  • Elvick

    Hopefully they pay attention to the comments and bring the Vita version. I’d buy both then. Otherwise, I could easily see me not really bothering with it just on PS3. I’d much rather have a portable game of this type. Less content isn’t a big deal to me.

    And if it’s digital only, they’d make it a no either way. But I put that in my comment on facebook. So hopefully they’re paying attention to what we say too.

    The sting is still there from the pointless E3 demo of Project Diva f when they had no plans to localize it. :/ So just getting the PS3 version… bleh. I hope for the best though.

  • Andrew McDowell

    There has to be better ways of guaging the public’s interest. I don’t like Facebook or Twitter, so why can’t they just make webpage where you can give your email as a signature?

  • kaizin

    hmm i do support this i imported the vita version last week and i would not mind also getting the ps3 one i hope we get it

  • Victor Wesker

    I support release in North America and Europe.

  • Bio_liquid

    Wait wouldn’t this be a PSN only release then since Sony’s rule is “If it isn’t dubbed in english, PSN only.” ?

    • Linh Le

      hmm Record of Agarest War 2 and Record of Agarest War Zero got through okay o.O beside for PDF i think most fans will cry if they try to “dub” the songs. Just add translations to the song lyrics and the menus and they’re good to go. It’s not that much work tbh considering most of the songs already have subs out there so they’re not even doing that.

  • notforsale

    The chances of me getting laid will be dramatically reduced if I shared it. Please don’t put me this situation SEGA =_=”….

  • ashford

    to be honest I’m on my ps vita more recently since my ps3 is getting fixed
    and would rather get the ps vita version and trade it in for the miku ps vita

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