Fire Emblem: Awakening Sold Over 180,000 Copies In The U.S. In February

By Ishaan . March 14, 2013 . 5:00pm

Fire Emblem: Awakening sold more than 180,000 copies in its first month on store shelves in the United States, Nintendo of America revealed in a statement to Siliconera.


Fire Emblem: Awakening, released on February 4th, sold over 117,000 copies at retail and an additional 63,000+ in digital copies. That’s the highest debut for any game in the series in the U.S. thus far.


Nintendo also provided a sales number for a previous game in the series, for the sake of comparison—Fire Emblem: Shadow Dragon. This game, released on the Nintendo DS, has sold a little over 250,000 copies to date in U.S. Nintendo point out that Fire Emblem: Awakening sold 70% of that in 28 days.


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  • It should do well – it’s a great game. Even if you aren’t into the Fire Emblem series, it’s a great game to get into if you need something to introduce you to it.

    • Considering all the streamlining and thorough advertising, I wouldn’t be surprised at all if Nintendo intended the game as a gateway installment into the series.

      • I think so. A series reputable for its pretty extreme difficulty gets a super-duper-easy mode? Fo sho.

        • I think it’s not the entirety of “difficulty” as much as the perma-death that bugs a lot of people.

          Given my grindy habits, I started playing on Hard from the get-go, so I don’t know how easy Normal is. But I can at least say that, by the time I clear Ch. 12, I’m starting to see Risen skirmishes with advanced class units surrounded by very high-level base class units, all holding upgraded Silver weapons or the likes. (Like that one instance I came across with two Generals surrounded by about one and a half dozen Lv.20 Knights holding Spears and Beastkillers…)

          That said, I feel that Hard Mode is just perfect for me; being able to take some tactical risks and gambles without a permanent penalty is a godsend. And I’m not even the type of player that sends units to their certain deaths.

          • Tails the Foxhound

            Oh my god…I am so not looking forward to those. I’m on Chapter 12 now…

          • Haha, I actually missed that two-General skirmish; I was taking my time preparing my team, buying items, etc., and they disappeared just when I’m ready to face them. That was a massive bummer, I tell ya.

            On a related note, skirmish enemies’ levels vary depending on which chapter’s location they appear at – early chapters yield lower levels – so you don’t need to worry too much about the entire map going high-level on you.

          • Tails the Foxhound

            Right, I totally forgot that. Can’t imagine how I did, I farm the crap out of those guys and the risen that attack my Streetpassed foes.

      • Sardorim

        Too bad they had a ton of shipping issues… The game easily could have done better if people could buy a physical copy as there’s still a big stigma against Digital for handhelds.

        • True, but at least the digital copies won’t be running out, so I suppose there’s much less risk of the number of total printed physical copies limiting the potential long-term sale. (As opposed to, say, me wanting to buy Path of Radiance and Radiant Dawn new, but no reasonably-priced copies anymore.)

      • idrawrobots

        Priming the market for Fire Emblem x Shin Megami Tensei

        • And Soul Hackers + SMT4 will do half the work for that.

      • Locklear93

        It worked. I bought one Fire Emblem in the past: Fire Emblem for GBA. It got set aside almost instantly because of permadeath, which is just not for me. The option to turn it off is what got me to give the series another try. Without that, I never would’ve touched it again.

        • Same here, I wouldn’t have even bought the game without the option to turn that off.

        • Same here. Even though features like being able to fight skirmishes, reclassing and virtually unlimited leveling are also the reasons I bought the game for, those are icings compared to Casual mode.

        • P 627

          sad, the permadeath was the fun of it. this one doesnt let you save a friends unit file and verse the crap ton of their team like the old ones had from gba. although wish they kept the use of swords for the pegasus knights rather than staffs imo.

          but if you still have your fire emblem, the original gba game sells online for ‘new’ around $150 and ‘used’ sells about $40. little info if you havent sold the fire emblem gba or threw it out.

          • Locklear93

            Huh, thanks for the tip. I doubt I’d get $40; I got it on a lark, used, cart-only, but if I got even $10, it’s more than it’s doing sitting on my shelf unloved.

    • AnimusVox

      I agree. I played all other FE games but I wasn’t too big of a fan, though I enjoyed this one. I think the characters were a big part for me.
      Now we wait for the remaining DLC *thinks of Tharja and Cordelia in bikinis* *swoon*

  • Congrats Fire Emblem!! :D
    I’m surprised there was so many retail sales… if you get what I mean

    • The retail shortages are actually probably the reason for the high download sales number.

      • Pretty sure they were! I was almost a victim until Amazon restocked a few more

  • LinkofCourage

    Combined with Japan sales puts the game’s total over 630k. Assuming it gains legs and European sales are strong, it could pass 1 million worldwide, a big milestone for the series.

  • Luis Camargo

    It would sell much more if people could actually find the physical copy available.
    Seriously, I’m hunting this game and still nothing.

    • Ben Sylvia

      I know that the Target in my city has several, only because for some retarded reason they have it on the bottom shelf which is slightly recessed under the one above it with the games that usually never sell.

      Aside from that, only 3 people (myself included) have it here :(

      • Luis Camargo

        I have been calling 3 stores in here to see if they will receive it.

        Games take a while to get here, but not longer than 2 weeks. This is going for more than a month already and I really want that physical copy =(

        Should have bought in pre-order with play-asia, but a friend of mine told me a store here would have the game cheaper. They didn’t even found the game >.>

    • ThomasTruong

      If you have an iPhone and are a US Resident, the Gamestop app is surprisingly good at locating hard-to-find copies of Games.

      At one point during the first week of FE’s launch, it listed all stores as sold-out, but after checking diligently a few times each day, a couple more copies popped up at specifically listed stores, and they’ll even hold the copy on request.

    • GetOffMy_Lawn has them in stock. I just got my copy in the mail today. =)
      Also Amazon is restocking in April.

      • P 627

        had them in stock. their money making copies. buy em all sell em to those looking hard for it for double the original price. same with the original fire emblem gba cartridge.

    • Fairlee

      I bought Fire Emblem in Singapore.
      It got delayed several times.
      Then after it finally released, they sold out in some hours.
      Good thing I stalked the shop’s chatbox and order right away when they announce the game’s arrival, or else, I’ll get the digital copy.
      Their marketing/advertising team should be proud.

    • P 627

      collectors. when all our sold out period. they can cash the hard copies to other collectors and like. even right now the original fire emblem gba cartridge sells online $150 for the ‘new’ cartridges while ‘used’ cartridges go for about $40.

  • Manny Being Manny

    Those digital copies are probably counting the Fire Emblem 3DS bundle, which is why it looks so high.

    • puchinri

      I guess that would count as a download rather than a physical copy, huh? But those versions also mean more money with the sale, so even better.

    • raymk

      Bundles are separate in the states usually.

    • $36598391

      I skipped over getting the FE A 3DS because it didn’t come with a physical copy of the game

  • AnimeRemix

    Glad to say I supported a awesome game like this!

    Go Go Fire Emblem!

  • ZEROthefirst

    Released Feb. 4th, actual date it reached most stores… a few days later lol. Anyways I still love this game, I do wish I could go online like Shadow Dragon to fight other people’s teams or at least show off our own (because I only know 1 person around me with Awakening, and he’s no fun).

    • benhofb

      Same here. I really hope if they make another game for the 3DS that the devs include some sort of online multiplayer. The co-op is cool and all, but its just meh. Online would be the shiz.

  • Skyer Ist

    That’s great to hear! But it would sold much more if there’s enoght physical copies in stores. Hope it reach 1,000,000 worldwide.

    • AnimusVox

      Me too, that’d be a hell of thing for the series.

  • $29082171

    I’m sure it would have sold a lot more if it weren’t for those shipping ”incidents”.

    • Suicunesol

      I’m sure those were taken care of with download sales.

      • Sardorim

        Not exactly. Many around here in Virginia that I know of refused to get a Digital Version. They want the Physical Copy and some of them still haven’t been able to get one yet. Whatever the case I’m enjoying the game and the DLC.

        Though I wish the Despair and Bonds series would come sooner.

        • Ben Sylvia

          Yeah it sucks knowing what we will get, and then having to wait what feels like forever for it.

          My poor MAvatar gonna be single till April 11.

          • $36598391

            What happens 4/11? DLC?

          • I believe he’s referring to a SpotPass Paralogue with a character his Avatar can marry.

  • puchinri

    Wow, that’s great~! I hope it continues to do well here too. It deserves all the sales, love and attention it gets~.

  • Spirate

    Really good for FE, though Nintendo’s mishandling with the shortages definitely hindered it from doing better at retail,. I don’t want to go off on a tanget, but it’s really telling how much they screwed up if the new Sly Cooper game, which had absolutely zero marketing and was a sequel to a series that hadn’t gotten a new entry in 7+ years was able to outsell it at retail (though I’m actually glad it did well).

    EDIT: Spoke too soon; apparently Nintendo are counting the hardware bundles as retail units, which the NPD doesn’t count, so Sly actually did less than Fire Emblem.

    • Arrei

      Just wanna mention that a game like Sly Cooper’s case tends to do pretty well even without advertising just by word of mouth, especially if it used to do pretty good for itself in the old days. Fans are gonna be telling all their friends and going nutso over seeing a new entry after so long.

  • FitzpatrickPhillips

    Maybe they’ll have more faith in their localization next time.

  • Happy to say I was one of those even though I don’t get the 3ds for another 2 weeks xD

    • AnimusVox

      Smart idea my friend considering the physical copies being hard to find now.

      • Oh wow. Glad I got mine early then haha.

  • MrSirFeatherFang

    I’m sure it the dual audio was it’s main selling point :D
    i myself bought the actual console, so I guess I’m one of those digital sales. Though I’m waiting to play it, because I want to know more about the physical > digital save transfer and if it’s possible to do it vice versa.

  • Don’t worry, Nintendo! We’ll help you pay off that hefty lawsuit fine!!!

  • Skye Johnson

    I think this has been my favorite Fire Emblem to date. Glad it’s doing well.

  • KingGunblader

    So with at least 500k worldwide already, plus revenue from DLC, we can call this a success right? I’m glad I was able to support this game.

  • Jack Banks

    My local Gamestop did not have any physical copies until two weeks ago. They only had one copy of the game and I happened to get lucky. They did have the
    Limited Edition 3DS bundles with Fire Emblem Awakening. I was unwilling to pay for another Nintendo 3DS since I only wanted the physical copy of the game.

  • Lilith

    That’s good news to anime style games as whole. Retailers are too shy around them.

  • ShawnOtakuSomething

    Thats awesome news!

  • Linhua

    … i’m really happy for Fire Emblem.

    … I remember the first time I saw Marth and Roy in SSBM and I had no idea who they were, although they looked cool.

    … I thought I had already seen and played all of the Nintendo games.

    … and when Marth became my strongest fighter, I got curious about the series.

    … when I found out that Marth was on a Japan-only released Fire Emblem, I had given up and decided to just alienate the whole series.

    … i’m certainly glad I chose not to regret that decision because after getting a thorough taste of Sacred Stones and Radiant Dawn… it got bumped up to the top three of my favorite Nintendo games.

    … and now to see it doing this well… it excites me.

    … alright Nintendo… keep that Fire Emblem burning strong!

  • I kind of hope that they go with their crazy Mars idea or something equally adventurous with the next one. Now that the series is doing well, they can afford to start experimenting with it a little more.

    • JustThisOne

      Can you even imagine? Maybe it’ll be like pistol > submachine > shotgun > pistol? With snipers as the bow, and.. I dunno, lasers as magic, haha.

      • Maybe that’s what the SMT x Fire Emblem weapon triangle will be?

      • Hahahaha. I didn’t even think of that. Oh god.

    • $29082171

      Wouldn’t it be better to save that for a new IP instead of potentially risking their lives due to fan backlash?

      • JustThisOne

        Perhaps, but maybe they can market it as a spin-off a la Rune Factory? I mean, they started off that way, but look at RF now!

        Anyway, it’d just be an interesting experiment, that’s all. :>

      • I honestly don’t think people would mind!

        • fireemblembeast

          Not as long as it keeps the good gameplay, storyline, and lovable characters that are the staple of the series!

    • I guess? My first thought was “That would fit more into Advance Wars.” but then I remembered that Advance Wars is actually mechanically simpler and it doesn’t have systems like support and weapon triangle. Either way, I’d give that game a shot if Intelligent Systems would make it, because at this point, they’ve earned my full support.

    • Warboss Aohd

      if dey did that, we could add alien characterz to ya know. maybe da speciez o’ da characterz givin’ dem some sort o’ benefit.

      • Like a Manakete/Taguel/Laguz substitute?

        • Warboss Aohd

          well a few yes, but i’m talkin’ about alien species who use regular weaponz to.

    • Brandonmkii

      Seeing as Intelligent Systems did Dragon Quest Wars, I’d really like to see some kind of DQ/FE crossover/gaiden/whathaveyou game. A crazy space FE would be pretty awesome too.

  • MrTyrant

    You keep giving me this kind of games in the future Nintendo and I will pay you lot more.

  • Kelohmello

    This is my favorite Fire Emblem by far. It definitely is a departure from the norms of the series in many ways, but it’s so much fun to play with the skill and inheritance systems. Building characters up and murdering things with them is addictive as hell.

  • psycho_bandaid

    I bought the game day one but havent played it yet. Been trying to finish Demon Gaze and Etrian Oddessy takes all my time whenever I fire up my 3ds. I should get around to it soon though. Good to see Ninty is happy about the sales figure. Hopefully that means more games.

    • Sardorim

      If you’re looking for help Serenes Forest is a great information hub but I highly suggest you stay off their forums. Many of their veteran players are quite cruel and very elitist. Gamefaqs is also a decent place to pop in for questions as well.

      • I would actually stay away from the Gamefaq’s board now as well. It’s turned into one massive flame fest between three users and the world. You can’t keep a thread alive long enough to make a presense amongst the mass amount of troll threads. Just stick with the Serenes Forest info. It has everything you need to know.

        • And then there are the repeating “Casual vs. Classic” threads…

      • キロ

        In my experience GameFAQs seems a little meaner. XD

        • ReidHershel

          Hahahahaha, oh the repressed memories.

      • psycho_bandaid

        I wonder how you get elitist over a strategy RPG? Is there a large competitive scene for FE?

  • SetzerGabbiani

    Give us a great polished game like this, and we will spend the money.

  • Riseabovethesky

    On it is either ”wait one or two month for the game to ship” or pay a premium of about 15$ (without shipping). Glad I did not wait for the reviews for this one. Then again, Fire Emblem is a sure value and I got the bonus art book-let (for what it is worth).

  • キロ

    It’s a great Fire Emblem game–it has it’s drawbacks but what game doesn’t? I just wish some people would take off the perfection glasses with it, some treat it as the best thing ever. XD But it is really, really good. :3

    • Ben Sylvia

      About the only thing I don’t like is they didn’t at least give any of the spotpass/DLC characters their signature color schemes.

      And that Gregor doesn’t keep green armor when you promote him to Hero :

      • キロ

        Or that random neck brace thing heroes have XD… a bit harder to notice on the female ones! Yeah most of my issues are with things aside from gameplay, that is solid through and through! I know people say not to play FE for the story –but I love the story in the games… so can take issue when it may not be good and stuff….

  • SetzerGabbiani

    Re-classing needs to be standard from now on; really awesome system. Dual audio was a nice surprise. I’d like a few more “canon” pairings too. The game is a feature-rich winner.

    • JustThisOne

      I admit, I used to really hate reclassing, but the way they limited the options was a really good way of balancing it.

    • In retrospect, I strongly think that the reason they were able to include dual audio is because the voice library consists only of short expressions and some battle quotes.

      And to be honest, I actually like that approach! It’s very concise, cost-effective and gets the mood across without dubbing every single line characters speak. It also makes adding more dialogue lines in DLC episodes easier.

      • JohnNiles

        The first Valkyria Chronicles used a similar style for non-story characters, to very good effect.

        I kinda want to breed VC characters now.

        • You mean the second one? The first one has a lot of dubbed lines that I’d even consider it a “full-dub”.

          • JohnNiles

            That’s why I said “non-story characters” – the ones that could die permanently, so they didn’t waste time on lines except for battle quotes and being dispatched/removed from the lineup.

  • Hopefully this mean they’ll bring more games from Japan.

  • Ethan_Twain

    Is there sales data available for any other genre games to compare this to? Doing well compared to Fire Emblem Shadow Dragon is good, but Shadow Dragon wasn’t a particularly successful title itself either was it? How do these numbers compare to Final Fantasy Tactics Advance 2, Disgaea DS, or Valkyrie Profile Covenant of the Plume? Those are the closest analogs I can think of, at least. If there’s comparison data available for any of those titles (or other similar titles I’m not thinking of) please share!

    I mean as is I guess the takeaway just from this data is… better than a disappointment so far.

    • I don’t think Disgaea DS or Covenant of the Plume came anywhere near these numbers. FF Tactics A2 might have, but I highly doubt it. Fire Emblem has seen more and smarter marketing—and more importantly, more word of mouth—than any of those games.

      Edit: Ah, here we go. From a Square financial report: FF Tactics A2 did 240,000 units in the U.S. by March 31st, 2009. The game was released in June 2008. FE is going to outsell that, I’m sure.

      • Ethan_Twain

        Thanks for doing the leg work to track that down! So with that context we can consider this a pretty big success – Fire Emblem Awakening is on track to be the biggest hit in this sub-genre in a good long time.

  • kool_cid414

    Just and I mean just in the last hour beat the game for the first time (Normal Classic with no deaths) after around 100 hours and I have to say I really enjoyed the game and it’s the first FE game I actually completed I always have nervous breakdowns when worrying about leveling my characters or them dying because I didn’t lvl them enough so I am ecstatic I finally beat one. I would love to see a more modern rendition of a Fire Emblem although I’d have no idea how that would work. Overall, can’t wait to play another game (maybe I’ll finish sacred stones on my 3ds…. probably not but I’ll try.)

  • TruSpindash

    Very well deserved, I have played all the Fire Emblem games released stateside and Awakening is without a doubt my favorite in the series so far.

  • YoshEE

    Awakening is so popular almost any retailer have sold out even now. Well idk about right now but still it is a good thing. BEST GAME EVER for 3DS.

  • Nivans

    I wasn’t able to find a copy until this week lol

  • Joseph Steinhilpert

    great fucking game over 90 hours total played still playing. trying to get lunatic+ unlocked

  • isfuturebright

    I’m happy FE is doing so well. Makes me want a 3DS XL + FE even more :)

  • Göran Isacson

    Niiiice. Hope that this means there’s a market for SRPG’s now that will lead other companies to take more risks… and do more advertising for their games. Advertising most of all.

  • s07195

    This is really good news to me, and I’m just watching a Youtube walkthrough. The characters are likable and distinct, and the story is well-written. Good job, Nintendo. Wonder if any Awakening characters will be in Smash 4, then?

    • AnimeRemix

      Chrom and “Marth” most likely.

  • Mrgrgr and Unacceptable World

    Hope that this number will do really well for Nintendo there. I actually consider that FE:A will get more number here but with all the supply problem, i don’t think i can complain much there.

  • Kuro Neko

    I know the fact that I could create my own avatar is a major factor. Especially since they had a demo to somewhat test that out, made me want it a lot since i’m a complete sucker for character creation and such. Although I like the outfit your avatar gets, I do wish we could’ve changed the color of it or something. I feel like also releasing the demo for people like me, who’ve never played a Fire Emblem game before, really helped. I liked the whole battle system, you choose an asset and a flaw, and it’s a nice change of pace from the other RPG’s I’ve been playing as of late. I love this game so much, I wish I had more save files so I can have more characters though and try all the different modes with females and such…but my first file I totally didn’t recruit a certain somebody because I didn’t see him…hrm…

  • Niko Sandwich

    I have about 90 hours logged on my file, with 150+ on my 3DS… I LURVE THIS GAME.

    I waste so much time forging weapons, like “Deku Sticks” from tree branches (my original idea! Eh? Eh?)… And a whole fleet of zelda styled weapon, which is crazy expensive so I learned to farm money like crazy using my ‘Tingle’ Leif’s Blade.

    (I know there’s DLC for that, but I don’t wan’t to take away something to do, since this is one of the few games I love grinding!)

  • fireemblembeast

    Hmmm…everyone is talking about digital vs physical game copies. That sounds like it should be an essay topic or something.
    (Oh hey, looks like I’m the 100th comment! :3)

  • noctis_nox

    I am happy with this sales you know why? It shows you that there is room for JRPG/SRPG in the USA. Ni No Kuni sold 50K this month according to a gaf user so I am really glad. Looking to some big Japanese Publishers that refuse to bring their games to the west.

    Anyway, I haven’t played a Fire emblem before and and planning on buying it. Am I ok starting with this one?

    • Yes, definitely. Nintendo is very obviously trying to attract new players into the series with Awakening, and had made the game appropriately inviting. Pick it up if you wanna get started with Fire Emblem; or you can even try the demo first.

  • For all the trouble I had tracking down a physical copy, it sure the hell BETTER have sold well. Now what’s all this again about Western gamers not wanting JRPGs, Nintendo?

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