Hatsune Miku: Project Diva F On PS3 And Vita Ships 390,000 Copies

By Ishaan . April 20, 2013 . 12:00pm

Sega have announced that they have shipped a total of 390,000 copies of Hatsune Miku: Project Diva f (PSV) and Hatsune Miku: Project Diva F (PS3) combined in Japan.


The next game starring Miku and co. from Sega is Hatsune Miku: Project Mirai 2, slated for release on the Nintendo 3DS this Fall. Meanwhile, Sega are investigating the possibility of releasing Project Diva F (PS3) in Western markets.


Media Create data sourced from the ever-helpful Geimin.net.


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  • riceisnice

    I just don’t understand the Idol appeal. What has she done besides sing and look cute? At least Barbie is a Vet and the President of the United States.

    • DCBlackbird

      well she is the Japanese equivalent to the Gorillaz sooooo…. maybe they like their fictitious music groups

      • Kevadu

        Not equivalent in the slightest. The Gorillaz is a normal band that happens to use CG projections during their concerts.

        Hatsune Miku is a computer-generated *voice*. There’s no person behind the curtain doing the singing. (Well, you could argue that there’s Fujita Saki who provided the voice samples for Miku, but that’s just the basic phonemes. She doesn’t sing the songs.)

        Miku is a CG projection in concerts because there never was a ‘real’ Miku to start with.

        • DCBlackbird

          hmmmm….. you learn something new everyday. AND C’MON I GET ALL THOSE DOWN VOTES!?….I’d appreciate a response instead of all that…..

          • PoweredByHentai

            I would guess that you got down-voted because of your gross ignorance/negligence/laziness of who and what Miku represents versus the terrible example you gave in the form of Gorillaz.

          • DCBlackbird

            I’ll accept ignorance and laziness but negligence? But I thank you for your sincerity(and you know I mean the band Gorrilaz?….not a gorilla)

          • PoweredByHentai

            Negligence as in willful negligence. You didn’t know what something is in the first place, had the opportunity to do a simple Google search or Wiki it, but did nothing and proceeded to parrot your opinion based on zero relevant information because you never bothered to look it up. Hence, negligence.

            And yes, I am well-aware of the band called Gorillaz. You don’t live to be almost 29 and not have had a run-in with that band on MTV.

          • DCBlackbird

            Ahh well you are older than I and have more knowledge on both groups, so who am I to disagree….many thanks brochacho

    • wyrdwad

      Hatsune Miku (and the other Vocaloids) represent the creativity of the common man in Japan, basically. I assume you realize how she got her start — the Vocaloid program is a voice-synthesis program designed for singing rather than speaking, and each voice created for it has an accompanying anime character design, with Miku being the most popular — but you may not realize just how beneficial this innovation has been.

      See, there are a lot of very talented musicians in Japan who are basically just ordinary otaku like many of us here — slightly socially awkward, perhaps, or just in general unable to capture the public’s attention despite their tremendous talent. Miku gives them an opportunity to remedy that by allowing them to create music with vocals (whether or not they actually know anyone with a good singing voice IRL), and upload it to an audience who will actually listen to it and evaluate it honestly.

      In other words, it literally gives a voice to music talent who otherwise wouldn’t have one.

      This may sound idealistic, but the fact is a lot of modern published musicians in Japan — mainstream musicians who now have record deals and regularly appear on TV — got their start making Miku songs. And they may not have gotten their start AT ALL if it weren’t for the existence of Vocaloid.

      The quality of Vocaloid music is also quite good, with lyrics that (despite cutesiness) often have a lot of depth to them and music that’s decidedly experimental and unique. Compare this to the usual catchy but vapid jpop you hear, and it really is leaps and bounds better, because the people creating this music actually care about the artistry of the music itself, not the paycheck that awaits them for appealing to mainstream tweens.

      Put all of this together, and Hatsune Miku is essentially the face of the modern indie music scene in Japan, and is indirectly responsible for some of the best, most thoughtful pop music the country has produced in years.

      • wyrdwad

        And yes, I’m aware you may have been joking, but I still figured I’d post my two cents on this, as I really think the Vocaloid phenomenon is pretty remarkable and take every opportunity I can to defend it. ;)

        • riceisnice

          It was a serious response. But that’s interesting. If only it was more about the music than the naked-jiggling women on the screen. I guess that’s just how it is. Every pop band in the entire world rides on estrogen and pheromones to sell their albums too so I guess it’s just the norm.

          I just can’t help but feel creeped out at idolism of this magnitude.

          • Brion Valkerion

            But its not that big lol. The character is popular because its cute, but the whole thing is popular because the sense of “anyone is a musician” it brings. Even with both of these its still very niche. Your only looking at it from the character perspective, and not the massive online community that makes songs, some of which are in these games.

            And yes you are right about pop bands… but thats not really related at all lol.

          • Cazar

            Naked-jiggling women? The hell? How warped do you have to be to perceive something as innocent as Vocaloid that way?

          • wyrdwad

            I’m going to have to agree with Cazar and the others who are wondering WTF you’re talking about when you say “naked-jiggling women on the screen.” While there are a small number of people who sexualize Miku, that’s true of literally everything — it’s rule 34 of the internet. There’s Smurfette porn out there, so of course there’s going to be Miku porn. ;)

            The majority of the Vocaloid fanbase does NOT sexualize Miku, and in fact tends to get very protective and… well, offended, when others do. Miku and the other Vocaloids have always been portrayed as very pure and innocent characters, with only a handful of songs containing more adult themes (and exploring them in a very sophisticated and mature way, rather than simply yelling “LOOK AT DA BEWBS!!” or what have you).

            Remember, just because it’s a female character drawn in anime style doesn’t mean it’s a sexual icon. And in the case of Miku, it is MUCH more about the music, and the fashion, and the choreography, and the directing, than it is about the “naked-jiggling women.” Much, much more.

          • CirnoLakes

            While I agree with this general sentiment. And I certainly don’t agree with “riceisnice”.

            I cannot say I %100 fit into your perspective, either. Why do we, as a society, always have to contrast “innocence” and “sexuality”. It’s like this Victorian mentality where sexuality is this horrible sinful dirty thing. While certainly not all sexuality is innocent, and innocence and a lack of sexuality are correlated. That does not mean that sexuality is dirty and nasty.

            It is so common to act like sexuality is not innocent. And I will never understand it. Sexuality is much like other forms of self expression, it can be used to express negative, sadistic, terrible emotions and desires. Or it can be used to express wholesome, kind, innocent emotions and desires.

            For the whole sexualization, and rule 34 thing. While yes, some people are offended by the sexualization of Vocaloids, I’m not so sure that makes all that large of a number. I do agree with you though that, for most people, sexuality isn’t what matters when it comes to Vocaloid. A good portion of the Vocaloid fanbase are heterosexual women who are not romantically or sexually interested in Hatsune Miku whatsoever. And there are plenty of men who feel the same way.

            Miku Hatsune, as a virtual idol, is capable of garnering multiple audiences and is marketed by Yamaha as wanting to reach as wide of an audience as possible, while retaining an anime aesthetic. This means from Japanese women who might identify with Miku somehow, to women who might view Miku as a similar icon to hello kitty, to men who dream of combat androids, to men who have romantic affections for anime characters.

            Being as famous as she is, being “moe” and falling into the bishoujo aesthetic, there is going to be a lot more porn of her than most fictional characters. That does not mean, however, that most people sexualize her. Most people are just fans of her as a creative project in general. That does not mean, however, that most people get offended or feel protective when she’s sexualized. As if she were some kind of helpless little child.

            “and exploring them in a very sophisticated and mature way”
            This is true, though there is a lot of variety and degrees of which people would call objectionable or not.

          • wyrdwad

            “That does not mean, however, that most people get offended or feel
            protective when she’s sexualized. As if she were some kind of helpless
            little child.”

            I’ve seen exactly that, actually — she’s pretty much the moe ideal, so people often rush to her defense when someone is “defiling” her. The character is 15, after all, so she IS basically treated as a child by a large portion of the fanbase.

            But for the most part, I do agree with you. I suppose “sexualize” was the wrong word to use — I was more speaking of objectification than sexualization.

          • PoweredByHentai
          • Mister_Nep

            That’s one classy kitty. Has a tie and everything.

          • Xerain

            There isn’t any of that in these games. The videos are very professionally done. If you’re referring to this game specifically, you should watch some of the actual video before commenting on them.

            If you’re referring to the whole of you tube, then consider it’s so easy to make videos via MMD that you have the whole of the internet making them. Do I need to elaborate further?

      • Kevadu

        Well said. You saved me the trouble of writing a similar long-winded post ;)

        Though I might add that the sheer variety of Vocaloid music is staggering. A lot of people think it’s just pop since the concerts and games tend to lean in that direction, but that is a tiny subsample. If you check the stuff uploaded on Nico Nico Douga there is an incredible amount of variation and creativity. It’s amazing what people do with these tools.

        • wyrdwad

          Yeah, very true. I’m always amazed when I hear good Miku metal, jazz, swing, and even… things that defy classification altogether. ;) You definitely get a far wider variety of music from Vocaloid stuff than you get from the mainstream music industry in general.

      • ThomasTruong

        Great summary, far better than I could’ve worded it. This also puts a bit of it in perspective:

      • Tee Niitris

        Wow I learned something today, nicely put. :)

      • CirnoLakes

        There’s a pretty healthy indie music scene in Japan outside of Vocaloid. But it certainly helps many in the indie scene, especially anime fans, get exposure.

        In fact another thing I like about Japan is that it seems like it one of the most healthy indie scenes in Asia. While South Korea has Hollow Jan, I haven’t found as many musicians in that genre or any other genre as Japan. In fact one of the only genres I haven’t found a healthy indie scene for Japan in, is the industrial genre. South Korea is slowly creeping up on Japan in terms of its indie scene, but it has a long way to go to have quite the breadth that Japan has.

        I’ve noticed that, more than any genre of music, electronic music is associated with and embraced by the anime community in Japan. Where entire genres like “j-core” are explicitly associated with anime and the otaku community. And this specific sector of the indie music community in Japan is dominated by anime culture. With musicians like kors k, DJ Sharpnel, REDALiCE, and DJ Shimamura making most of their music explicitly anime themed.

        Aside from Yamaha simply wanting a mascot for their voice synthesizer. I think this plays a role into why this has taken off in the indie music industry like it has. Plenty of the indie music industry in Japan is fine with not partaking in anime culture at all, and you don’t see Coaltar of the Deepers doing much of anything anime related.

        I think this is because, as Japan is a country noted for both being steeped in tradition and having a lot of futuristic technology. Anime often represents the more modern and futuristic side of Japan, in particular things like the moe otaku culture which is very infatuated with technology, its hub in the big city, Akihabara Tokyo, and the artificial and synthetic. Blue and green and wild hair colours, video games, anime, infatuation with 2D characters. Both electronic music and anime embrace the modern, synthetic part of Japanese culture. Which is informed by traditional Japanese culture, but not to the point it doesn’t have isn’t its own distinct divergence. Which is why you see a lot of conservative backlash against anime in Japan. It feels too futuristic and “not Japanese enough” for some Japanese people.

        I just wanted to highlight how Miku Hatsune is a very specific pocket of the indie music community in Japan. And why. And that many in the indie community have never dabbled in anime and have no interest in it.

        I also pretty much agree with what you’ve said here.

    • CirnoLakes

      I would much sooner trust my country to a benevolent android from the future than a doll that complains math is too hard.

  • http://twitter.com/TerrorCats Scissors

    I really really hope that if it does get localized the Vita version gets released here too. That’s my Vita system seller. This series works better for me on portables because sort of like an MP3 player I can just put on some headphones and play it whenever I want without bothering anyone else with my music, that and I sort of dance when I play Project Diva games and I can’t do that if I’m staring at a TV screen cause I have to stay still.

    • DesmaX

      ” I can just put on some headphones and play it whenever I want without bothering anyone else with my music”

      Most HD TV’s have headphones Inputs on their back. Have only a headphone with a cable long enough, and it shouldn’t be a problem

      • http://twitter.com/TerrorCats Scissors

        Although I’m sure that works for some I live with 9 other people so I rarely get to use the HD TV, this is one of the reasons I gravitate towards portables.

        • DesmaX

          So… You have a PS3, but not a HD TV? That’s sad… But stay strong, man

          But try checking your TV. I took a look on my regular TV and there was a Headphone port too

    • Prinny Dood

      Ahmen to that, ill definitely get it I played the psp one it was fun.

  • http://www.youtube.com/Lyonharvestmoonfan Eduardo Rocha

    I would love if they gave us the PS Vita version too :c I think this game is more suited for handheld than platform.


    did they count digital download too ?

    • http://youtube.com/miyabigaming 水木

      Probably not, that would be under units sold

  • AkuLord3

    They got like about 24,000 likes and around 16,800 shares (from last i checked) on the facebook banner page…Come on Sega do you need anymore proof?

    • TiredOfMyOldUsername

      Over 25K likes now.
      I think 25K is more then enough to show there’s a market in the west for that game.

    • FetusZero

      Yup.. and if they just continue waiting before confirming whether it comes or not, people will just import it, which will definitely hurt the possible future market in the west.

      • Jesse Thompson

        While I cannot speak for everyone; having bought both JP versions I still fully intend to purchase the NA one if/when it hits. Even if they decide not to give us all the juicy DLC they did JP, but if they do….then they’re guaranteed to get an easy $100+ (or more!) out of this guy as I will buy every last DLC they offer with a NA version. I’ve even considered attempting to obtain the JP DLC for my PS3 version, but it’s so tedious… (and yeah, I know “how” to do it)

        • FetusZero

          Only times I purchased a game twice was when it was on sale on Steam for like $5, even though I already had the game on console, but prefer to play it on PC (back then I didn’t game on PC at all). The game will likely be around for quite a while though, so I can wait until they finally decide what to do, but the sooner they confirm it, the sooner I’ll know whether to import or not.

          I never bought DLC on the JP store though.. but I’m hoping you can bypass the whole address stuff with a PSN card, unlike Xbox Live which forced me to enter a valid address (took me forever to be able to redeem my point card for Bullet Soul’s DLC).

        • Edzo04

          all the juicy dlc? theres barely any dlc 0_o

  • Neppygear

    Segaaaaa… don’t leave us hanging, babes. Tell us if you’re making us do the Miku Miku or not, already.

  • http://epiclyamazing.wordpress.com/ AzureNova

    I really REALLY hope that Project Diva F makes it over for a Western release. I don’t believe SEGA knows how happy that would make people, myself included of course lol =)

    • Robert Cisneros

      lets just hope its better priced then * pulls out wallet then sees it crying* Aniplexs Miku concert Bluray, although id probably pay 90-120 for the ps3 game since i payed the 60 for the bluray

      • http://epiclyamazing.wordpress.com/ AzureNova

        Same here lol. You have no idea how many imports I have sitting on my shelf, and how expensive those can be XD

    • Jesse Thompson

      I bought a copy of both versions in hopes it would stimulate sells to encourage them to bring it West.

  • Kai2591

    39 = Miku!

    • Mister_Nep

      Oh wow. Those sale numbers didn’t click with me until you mentioned that. I forgot that was her name.

      • Kai2591

        Haha i noticed nobody pointed that out.

  • http://twitter.com/CyanRegalia Anthony

    When I heard that they might localize the PS3 version, I imported the vita version. Now if we get the PS3 version I will be able to support the localization.

  • wyrdwad

    There aren’t a lot of voice synthesis programs out there designed for singing rather than speaking, and certainly none that sound as good as Vocaloid, so it’s only natural that people with a fascination for this sort of thing would gravitate toward that software. It really is the best around.

    As for why Miku in particular stood out, it’s pretty much because of 2ch and NicoNico Douga. The big breakthrough for Miku was when a fan paired a clip of a character from the anime Bleach spinning a leek in her hand with a Finnish song called Ievan Polkka, and someone decided to create a Miku version of both the song and that animation. That clip quickly became an even bigger meme than the original version of the “leekspin” clip, introducing pretty much every internet nerd in Japan to Hatsune Miku and the Vocaloid phenomenon in general… and then other memes, such as the omnipresent “Nyan Cat,” came along as well, solidifying Miku’s place in internet history.

    So basically, Hatsune Miku initially got noticed through Japanese memes, and because of the versatility of the program and the tonal quality of Miku’s voice, those memes got a lot of otaku pondering other ways to utilize the software — and the character — for their own creative endeavors.

    It’s interesting to note, too, that Crypton Future Media, the creators of the Miku character, have given her very little backstory and development — virtually every aspect of her accepted personality and characterization has come from internet memes and songs written with her as the protagonist.

    Miku may have initially been created to sell the Vocaloid software, but the character was brought to life almost solely by Japanese netizens. And the fact that she’s received so little sexualization and so much actual personality over the years is a testament to the fact that the internet isn’t quite as awful a place as people purport it to be.


    =_= really !?

  • CirnoLakes

    Eh, most of the time Miku is depicted as on the small or flat side. Har har har. Well, there’s reprisentations of Miku in all cup sizes, but in most canonical representations she’s small to flat. So your “melons” assessment isn’t very accurate, even if it isn’t meant all that seriously. Megurine Luka is the canonically large breasted of the Vocaloid cast, not Miku.

    But jokes aside, if that is a joke. Miku Hatsune is more popular because of her heavy marketing. Miku Hatsune was the first major Vocaloid. Had the first major backstory, an android from the future(thus exemplifying the futuristic theme of virtual idols Yamaha was going for). And had the first major PVs like melody.exe.

    While it isn’t true that Hatsune Miku’s looks don’t play a role at all in Miku’s success. It certainly isn’t boobs. And far more than looks play a role, it is the fact that Hatsune Miku has been Yamaha’s first flagship into the “virtual idol” world. One which is imbued more than any, with Yamaha’s desires for Vocaloid. In particular, wanting to be cutting edge and embracing a technologically brave and advanced future with virtual idols and androids.

  • riceisnice

    Okay, so it’s essentially a meme. And the synthesizer itself is really good at its job and justifies the price. The fact that Miku became an idol was only a byproduct of the device’s earned credibility of producing satisfactory results. If you put it like that, I can understand how it became so popular, in a clean way. It’s still a bit creepy for me personally but I see fans in a different light now. I’m just a little worried because that’s all Japan has been about these days. Fire Emblem even got the boob job.

  • wyrdwad

    Japanese developers and animators have been a bit more open with sexuality lately than ever before, but I think that’s indicative of the culture “coming out of its shell” more than anything else — which is probably a good thing, considering how socially repressed traditional Japanese culture is.

    Regardless, I feel you may be selling Japan a bit short by saying that’s “all Japan has been about these days.” The press loves to cover deviant material, but there’s still just as much artistic work coming out of Japan as ever before — if not more. You just need to know where to look!

  • CirnoLakes

    You have an extremely prudish outlook on life and are easily creeped out. Despite all of the evidence that most people aren’t into Hatsune Miku for the sexuality, it’s still “creepy”?

    I think I’m less creeped out by people who sexualize Miku than by people fixated by the “cleanliness” of it all. As if sexuality has no place in music, ever.

    And you seem to be really fixating on boobs. In actuality, the fixation with boobs that used to be so common in earlier days of anime seems to be waning ever so slightly. Large breasts used to be a hugely common fixation in anime, to the point that what Gainax does was an industry norm.

    Today, flat chested characters have become their own kind of fanservice as much as the large chested characters. And even ecchi anime are less littered with nearly naked large breasted women than they used to be.

    Do you really think that Black Rock Shooter would have been as likely to happen in the 90s in Japan as now? What about Canaan? I don’t think so. I think that Black Rock Shooter exists because the industry is changing in a way that is more apt to portray this variety.

  • riceisnice

    The boob thing was just a general term to describe all you men’s disgusting fantasies and how we’re forced to be portrayed nowadays to meet your “expectations”. I’m talking about the whole slice of cheese you pervs think about everyday. I don’t want to future to be me having to dress like Hatsune Miku just to get a guy to date me so we can actually get past the barrier of perfect figures. And let me tell you something, none of these “perfect” girls will ever date disgusting men like yoooooooooooou!!

    …But I know that’s not true and my perception of the whole thing is off. Not every guy thinks like that. So I still find some part of it creepy, a lot of things creep me out. You are getting too defensive about it. I mean, it’s not like she’s real (heh). And I understand the whole deal about the Vocaloid thing. It helps people with the musical talent express themselves in different ways.

  • Kevadu

    I think you should reread your own post before you accuse other people of being ‘defensive’…

  • PoweredByHentai

    I don’t think anyone is being defensive about it. If anything, most of us just think that you’re being an idiot and a hypocrite about it.

  • CirnoLakes

    “And let me tell you something, none of these “perfect” girls will ever date disgusting men like yoooooooooooou!!”
    I know you say “but I know that’s not true”. But that’s a pretty bizarre turn of things. To the point I don’t know what exactly you mean seriously any more.

    There’s a point to be made about unrealistic expectations of women in the media. But I think you’re going about it entirely the wrong way. I’m not being too defensive, and to be honest, I think you’re being entirely too offensive on this subject.

    A handful of people who like Miku or other fictional characters is not going to make women all have to look a certain way to be perceived as attractive. Nor is there anything wrong with finding fictional characters attractive or having personal tastes when it comes to the features of women and men.

  • riceisnice

    He wrote an essay on why I was so fixated on boobs. And now you’re calling me names. That just hurts.

    I said I get it now. The product’s alright. The real problem is the rabid fans.

  • PoweredByHentai

    Honestly, I’d say your conduct leading to all the downvotes you got in here were entirely of your own doing.

    Not understanding why something is popular is one thing. Badmouthing it just because you don’t like it is really your own downfall.

  • M’iau M’iaut

    Sorry but it is not the ‘rabid fans’ speaking without thinking here. Reasons are given but since those are not the reasons you see, it is far easier to poke, prod and belittle. Then add a name call or two on top of that. Let’s not do it again.

  • CirnoLakes

    He wrote an essay
    To be honest, I tend to just write a lot.

    I actually pruned a lot of my recent post because it was going to be too long to be worth reading. It might still be.

    I tend to be pretty verbose.

    I understand why you have reason to feel hate in a world that pressures women to be skinny and yet curvy and wear a certain type of make-up and clothes to feel beautiful. But this isn’t going to help fight against that at all.

  • riceisnice

    Well if they wanted an apology, they got it.

    I guess I’ll just stick to the “Don’t like it, Don’t mind it” business.

  • M’iau M’iaut

    It isn’t wanting an apology, it is just making sure we treat each other the way you darn well know we ask each and everyone to.

  • riceisnice

    Maybe I should have it spelled out for me. For future references. Because I understand that I’ve gone a little overboard with expressing my dislike of a well beloved franchise. And I have insulted the XY of the earth’s population. So in the future, I should just shut up. Only talk about my opinions if they are passively hateful. Make the occasional comment and move on. Did I do something else wrong or is this the Miku Syndrome talking? Because I have never meant to cause such a commotion.

  • M’iau M’iaut

    Step back and look at the words used in the posts, Sir. I don’t care what the topic is or even what side of the fence someone is on. I do care how one presents themselves when talking with fellow posters.

  • riceisnice

    Drop it already. It’s over.

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