Level 5 CEO Hopes To Grow Fantasy Life Into A Million Seller

By Ishaan . May 29, 2013 . 3:00pm

In this week’s issue of Famitsu magazine, Level 5 CEO Akihiro Hino once again discusses the success of Fantasy Life and his aspirations for the brand’s future.


“For me, Fantasy Life is a title I’m really glad we were able to make,” Hino shared with Famitsu according to a Polygon report. “Development on it was difficult and time-consuming, but seeing it be appreciated by everyone gives us the confidence to try creating new things.”


He continued: “I’d like to see Fantasy Life grow into a series we can sell a million copies of [in Japan]; I think it’s one of the bigger success stories in our drive to take on new challenges, so I’d like to have the courage to connect it to the next thing.”


Fantasy Life had shipped around 300,000 copies in Japan as of April. On July 25th, Level 5 are releasing a major update for the game that will add online multiplayer, chatting with friends, and a brand new area with new monsters to explore.


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  • VitaminC

    Perhaps he should consider expanding Level-5’s scope…

    • Silver Citizen

      Like, oh I don’t know, releasing it in NA perhaps?

      • KHSoraKeyBlade

        And Europe.

    • Pedro Tavares

      Couldn’t agree more :D

  • I’m glad they finally have a hit. They had nothing but failures for about a year there. Time Travelers went multiplatform due to the early 3DS games not selling well and that didn’t help at all. I’d say that’s proof that it wasn’t a platform issue but they just weren’t making games people wanted.

    Time Travelers might do better in the west if Zero Escape is anything to go by. Here is hoping they’re thinking about a digital release or something to test the market. Fantasy Life looks fantastic, I hope we get that as it looks like Animal Crossing but with depth and better aesthetics.

    And I would guess we’re getting PLvsAA after Azran Legacies in 2014. They need to re-release that damn OST with the song from the debut trailer. I can’t believe it isn’t in the official soundtrack.

  • Bloodios

    I dream for the day of Ushiro‘s revival and the release of the HD-remastered version of Rouge Galaxy

    • Solomon_Kano

      Man, I wanted Ushiro so bad. That and LBX convinced me to get a PSP. Only one came out though, and it never left Japan. ;_;

      Rogue Galaxy HD would be killer. Honestly, I’d settle for it just getting added to PS2 Classics on PSN. Actually, now that you mention it, isn’t that in Sony’s hands? I believe that IP is theirs. At the very least, they were the global publisher for the game.

  • Guest

    Ugh. They know they have a strong following in the west yet half of their franchises show no signs of ever getting localized. so many quality titles I’ll never get to play because of region lock.

    • riceisnice

      If they have such a strong following over here, why can’t I find an OST for this game on youtube?

  • puchinri

    I certainly hope it can reach that goal~. I’m glad that he’s proud of the game, and it certainly looks like they have every right to be.

  • Solomon_Kano

    I think that’s a very real possibility. Fantasy Life has that Animal Crossing appeal, so I think they can grow it to that point.

    That said, they could probably hit 1 million globally on the first title if they localize it. I think, this is one of those games that Nintendo could take on publishing duties for and whip up a killer marketing campaign for in the west.

    • Laer_HeiSeiRyuu

      Especially with the update out now

      • Solomon_Kano

        Yea, that’d go a long way.

  • Laer_HeiSeiRyuu

    I see all these people pleading for localization however both Level 5 and Nintendo have stated they fully intend to bring their titles over. They’re trying not to flood the market and shifting focus towards the Wii U for 2014 ( But we still got titles coming out, and more so in other territories in the future)

    • Solomon_Kano

      I’d imagine the skepticism comes from the large number of Level-5 titles we’re missing vs. what they’ve been bringing.

      We get Layton (not Layton Bros. though), cool. We got Ni no Kuni (on PS3, anyway), cool. We got the Guild games, cool. We haven’t gotten any of the LBX games, none of the Inazuma Eleven games (Europe got some though), none of the Atamania games, and neither of the Gundam Age games.

      Now a lot of those can be explained by their being on PSP, but not all. So it’s not exactly a sure thing that we see this.

      • Laer_HeiSeiRyuu

        Well Nintendo’s going to make sure they come over regardless.

        • Solomon_Kano

          Again, that’s not a sure thing.

          • Laer_HeiSeiRyuu

            ;/ You seriously arguing this? Must I get you the statements?

          • PABLO Rapetti Perez

            Not sure about the others, but I believe it is impossible we see Inazuma Eleven on the states. One can hope, I live in Uruguay and my 3DS is from there.

          • Solomon_Kano

            I’m aware that Nintendo’s said they’ll help 3rd parties bring their games over. They didn’t say every 3rd party game, and what I’m saying is it does not guarantee we will see this particular game. I’m not saying that we definitely won’t see it, simply that it’s not a guarantee that we will.

            Or do you have a statement that says “Yes, we’re working with Level-5 to localize Fantasy Life”? If so, that’d be great, as I’d love to see this localized.

          • Enzo

            I honestly thought that was what he was saying earlier. Either way I hope they bring the game over. It really seems like the kind of game I would enjoy playing.

  • almostautumn

    Bring it to the west then, you Twonk.

  • TheMasterHam

    It might reach a million with a US/EU release.

  • alundra311

    Nintendo. Level-5. I need this game now!

    Pretty please. :D

  • Silent

    Just sell it in NA & Europe then ¬_¬ and not on PS3 this time.

  • Bring it to overseas (in digital release?) then you will get your million copies. Though I would prefer to buy a ohysical version of the game.

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