Capcom To Increase Focus On DLC Development And Sales

By Ishaan . September 10, 2013 . 11:32am

As reported in the past, a number of Capcom’s games in recent time have failed to meet their sales forecasts, the most notable among them being Resident Evil 6 and DmC Devil May Cry. As a result, profits dropped and Capcom are taking countermeasures to attempt to deal with the issue.


Key among these countermeasures is to increase the longevity of key titles by creating and selling downloadable content. Capcom mention in their most recent annual report that, in 2012, DLC accounted for 27.8% of the consumer games market, but that only 11.3% of Capcom’s sales came from DLC.


Capcom say their failure to capitalize on DLC better is due to the increased focus they placed on their online business, specifically the Mobile Content and PC segment, in response to the rapid growth of the social games market. Going forward, the company hopes to keep DLC in mind from the very start of development.


“I regret to say that, up to now, we had few plans for the full-scale implementation of DLC. From here on out, we need to focus on the long-term provision of content starting at the earliest stages of development,” says Capcom president Haruhiro Tsujimoto.  “Furthermore, in terms of user response, if the additional related content we are providing continually to users online is deemed uninteresting from the start, there will be no ongoing business to pursue. This means that, more than ever before, the creation of underlying content is the key to success.”


Tsujimoto follows up another very interesting comment in the report as well—he mentions that, even if Capcom have plans to create a new version of a game two years down the road, if the previous version is still entertaining players through downloadable content, he sees no reason to allocate staff to developing a new version until actually necessary.


For the remainder of their ongoing fiscal year, Capcom have their hopes pinned on three key titles in their Consumer Games segment—Monster Hunter 4, Resident Evil: Revelations and Lost Planet 3. Sales forecasts for the three are as follows:


Sales forecasts (by March 31st, 2014):

Monster Hunter 4 – 2.8 million units

Resident Evil: Revelations – 1.2 million units

Lost Planet 3 – 1.2 million units


Despite a drop in profits for their previous fiscal year, Capcom saw an increase in revenue, owing partly to their online games segment.

  • Chris Yuen


    • Superior Spider-Man

      Capcom: Shush. You love it!

  • Becky Cunningham

    So instead of figuring out why their games aren’t meeting sales expectations, they’re going to try to milk more money out of the not-high-enough number of people who *are* buying their games? I see no flaws in this plan!

    • TheExile285

      My thoughts exactly. Seriously Capcom, WTF.

    • CptPokerface

      You heard it from the guy in the monkey suit himself. It’s so strange with modern day capcom. I love the devs but it’s always these faceless people at the top pushing dlc on us.

      • Edward Reiher

        If you would like a name and a face to make a dart board out of I will give it to you. Yoshinori ISHIDA!!!! Not to be mistaken for Ono-san whom is epic.

        • CptPokerface

          Ono’s one of the reasons i haven’t given up on them completely. He’s always pushing to meet the fans needs and hes so energetic about his work

    • Minos

      Modern day game Industry on a nutshell.

    • アティ

      It’s ok! It’s a perfect plan to earn bankruptcy!

    • Altin

      Someone needs to figure out how to lock even more On-Disc DLC in a single game, right? ;)

    • Sardorim

      I shall never forgive them for no Jill in RE6 and canning MML3!

    • Laer_HeiSeiRyuu


  • SirRichard

    Nothing has been learned, they’re actively ignoring the problems each one of their recent games has faced (ridiculous development costs, massive fan backlash, over-saturated market, etc) in favour of just trying to milk more profit out of each individual game. This is not that hard, Capcom, it really isn’t.

    • Lexaus_the_Alchemist

      Some people just want to learn the hard way…

      And we’ll be suffering because of their ignorance.

      • Chiupon

        don’t buy their shit lol

        • Lexaus_the_Alchemist

          Oh and I don’t, believe me. But I would like them to return to their former glory so that I can buy again.

    • ronin4life

      MH so far is doing everything right… and is also Capcoms biggest game this year.

      A part of them seems to get it… Maybe the memo is just slow to spread.

  • Flynn Scifo

    Please capcom… don’t do this.

    • fairysun

      Hear that Capcom?
      Even the character from Namco games beg for your sanity.

      • Flynn Scifo


        • AuraGuyChris

          Flynn would never write that!

  • Superior Spider-Man

    Capcom, is it really that hard to look at fan feedback? Has Inafune’s Kickstarter for Might No. 9 even turn on one light bulb in your head. Pay attention to what your fans want because for the last 5 years you’ve done the opposite. MML3 cancellation, 5 SFIVs, 2 MvC3 in 6 months, DMC, RE5+6. All of which received negative feedback on how they were handled/done (not saying MvC3 or SFIV were bad. Just released too many times).

    Give the fans, aka the people who buy your games, what they want and have been shouting across the globe for. We dont need dlc focused game. We want games.

    • Longsun_Zhao

      All of those games were profitable. Well, the ones they managed to release anyway.

      • César H. Sandoval

        But RE6 and DmC both sold a lot worst than Capcom Expected.

    • Brion Valkerion

      Thats the thing though, there are very few sites where fans/consumers post their thoughts and opinions in Japan for games. The ones their are, are shared with movies, anime, music ect. At the same time there is pretty much 0 discussion between fans and creators over there. Thats the real reason Japan fell so far behind.

      They need a Neogaf so bad its sickening. I mean just look at FF14, that game launched in 2011… with no forums an online MMO with no forums! And its the same situation for every company.

      Also I really don’t like people bringing up SF4, MVC3/fighting games in general. Those games get multiple iterations and patches for that community. Theres 5 versions of Blazblue but no one mentions that, 3 of Tekken 6, 2 of Tag 2, ect. ect. ect. Yet Capcom gets all the flack. Those other versions are not for anyone but those fighting game people, and they know it thats why they are revealed at fighting game events/panels and not huge general video game thingys.

      • CptPokerface

        To be fair, those versions of Tekken are played and tested extensively in japanese arcades. This is done so the console version is proven to be the definitive, complete version of the game. The console version of Tekken 6 is actually Tekken 6: Bloodline Rebellion without calling it so.

        Capcom gets the most flack simply because they’ve become the most recognized for doing it. Hate them or love them, one thing they do know how to do is to market and hype up a game, and they’ve done so with each new iteration of SFIV. It was done with SSFIV, Arcade Edition, AE2012, and now Ultra.


        the consoles version of Tekken are the definitive ones. namco wait the feedback from the arcades and when they decide to update the game they start working on the console version.

      • eilegz

        in re case the game sold more than previous games, they heard the feedback and keep improving…. but they overspent the budget and thats why selling more than 4 million was not enough…

        Its one of those game that capcom spent time, resources and budget yet people hate it for no good reason….

      • Astrotrain

        I agree with you about the different iterations of fighting
        games, but not in the case of Capcom, just look at the mess MVC3 was (and later SFXT), the first game was incomplete and then they released a new update (on disc) just 8 months later, that’s not how you do it. The time between BlazBlue
        games has increase with every iteration, that’s why nobody mentions it.

  • Lynx

    All aboard the sinking ship that is Capcom’s ‘Feedback’ department.

    I miss the old Capcom already.

    • SlickRoach

      “Already”? You mean you haven’t missed it for years already? o.o

      • Lynx

        I had hope. Alas, they don’t seem to be keeping said hope afloat any longer.

  • FitzpatrickPhillips

    Oh lawd

  • Lexaus_the_Alchemist

    You know, if you have good to amazing quality titles, then DLC would make sense and people will want to support them, because who doesn’t want more of a good thing.

    If the game is mediocre to bad quality, then DLC will not make sense because people will feel further ripped off by the shoddy title.

    Looks like Capcom wants to keep digging to the bottom before they understand the error of their ways…

    • ronin4life

      That first paragraph of yours… isn’t that part of what he said?

      • Lexaus_the_Alchemist

        He did, however, very few of the games that they’ve released recently would be in the category of “good to amazing quality”. They’ll need to up their quality in all aspects of their titles (graphics, narrative, gameplay, etc.) if they expect people to start laying down the cash for DLC.

  • Chaos_Knight

    Oh lord.

  • Freud_Hater

    Thank god I’m rarely a Capcom fan. I’ll buy Ace Attorney 5 and all its DLC, and then just ignore further development :3

  • Unlimax

    Uh-oh !

  • dam4rus

    Uhh… You know Capcom, you should make games that people want to buy instead of releasing DLCs for games nobody cares… The current state of the video game industry is sad indeed…

    • Laer_HeiSeiRyuu

      Thats what they said they would do.

      • dam4rus

        Yes, but their most talented designers have already left the sinking ship, so i don’t get my hopes up. Putting Breath of Fire 6 to phones won’t win my confidence in them either.

  • Godmars

    This is like some horrible loop: Capcom does bad sales, puts a focuses on DLC, does more bad sales, and focuses more on DLC.

  • Yan Zhao

    Yeah, because all the day 1 on-disk DLC fiascos totally wasnt the reason a lot of people boycotted their games in the first place, nah, lets do MORE of it!! Great idea Capcom!

  • Laer_HeiSeiRyuu

    Y’all dont read properly.

    • CptPokerface

      Honestly it’s not all that hard to take the headline the wrong way. After the whole uproar over Street Fighter x Tekken and it’s DLC people have grown weary of DLC. At this point people would just rather much less focus on DLC, as opposed to getting rid of it in their games altogether.

      • Laer_HeiSeiRyuu

        Its not all that hard to take their actual words the wrong way because its so bloody vague, had to reread it several times to figure out where they were going with all this.

        What I got out of it is they’re going to make good games, do New Super Luigi U type dlc with it and then do something else that I still quite cant understand from context .-. *goes to reread it again*

        • CptPokerface

          I’m hoping that’s the case, because they can’t afford to keep making these outlandish sales projections and not turn big enough profit.

          I still wanna have dragon’s dogma/SF/ etc to look forward to in the future.

  • BizarreJelly

    Capcom – undefeated champions of doing the total opposite of good. A team of blind chimps could make better business decisions.

  • ShawnOtakuSomething

    OH YOU~ silly capcom.

  • Only 152million in cash and you guys focus on DLC instead of making games.

    I am not familiar with this kind of math or building.

  • Arcana Wiz


  • MrTyrant

    I read that Dragon Dogma sold better than expected. I’m great with just that but totally against the DLC FOCUS!

  • Chiupon

    even tho’ it sucks, i’m like 99% sure people will just buy their stuff anyways.

    “I’m gonna complain about what you’re doing, but i’m gonna buy your shit anyways!”

    there will be no lesson learned

    if you really want to do something, ya gotta help capcom declare bankruptcy.

    • MrRobbyM

      *whispers* or buy used

      Or if you’re one of those people that like everything new, then buy a new copy on ebay. It won’t count.

      • Chiupon

        robby that’s not a real thing
        unless they obtain like zero profit from that
        i think used game profits just go to the retailer???

        • MrRobbyM

          Yes. Used games profit the retailer, not the developer. So I buy a lot of games used unless I really want to support the developer or rather feel like they deserve my support. Aka not being assholes with stupid policies or practices.

          • Except, you’re not really sticking it to anyone by buying used. Yes, maybe the corporate heads at X publisher will suffer, but so will all of the people who spent years of their lives developing the game you played, and did the best they could with what they had.

            I’ll never understand this stance people have, where they think buying games used makes them like some kind of revolutionary, fighting off evil. All it does is add to the problem.

          • MrRobbyM

            Don’t get me wrong, I’m not fighting off anything. I still buy Capcom games new every now and then. I would buy Resident Evil 6 new if it was fun to me. But when I hear some funky business going down, I’ll either avoid the game entirely or buy used.

            There’s a few factors that goes into buying new or used. It’s not always “I don’t like them, I’ll show them by buying used! Mwahaha!”

          • eilegz

            if you enjoyed re4, re5 and revelations

            re6 its the best modern re, it improve everything over previous game, better gameplay, more content, no dlc fest.

            The only people who hated the game are those old re fans that cant move on from their tank mobility re and some “critics” that like to compare re with uncharted and gears of wars which its not the case….

            Try it for yourself and you will enjoy it

          • MrRobbyM

            I just used RE6 as an example. It’s just a matter of opinion because I played the demo. Both of them, actually. The regular one and the other one that could only be downloaded by buying Dragon’s Dogma. IT certainly looked like it could be fun but the inventory system was weird and something about the camera placement didn’t feel right which threw off the entire demo. Couldn’t get into it at all.

            I got into RE with 4 so modern RE games are just RE games to me so that doesn’t bother me. I just couldn’t get into it is all.

          • GH56734

            The RE name brings the survival-horror genre to mind. RE6 was anything but that. People feel ripped off, tricked, displeased for getting something different that was advertised. Hate and plumetting sales ensues. Surprise?
            You think for example if Capcom decided to make Resident Evil 6 a Mario game rip-off, that “old re fans” should change their preferences from survival horror to 2D platforming?

  • Audie Bakerson

    Capcom really doesn’t understand what the hell its doing at any level.

    For example, porting the games no one wants (DmC, RE6) instead of the one people actually ask for (DD).

    • Lexaus_the_Alchemist

      I’ll add to that statement: why remix the older Darkstalkers titles for the tenth time when you know people want a completely new title in the series?

      It’s that kind of thinking that baffles me.

  • JustThisOne

    Okay… I don’t think it’s such a good idea to expect so much out of Revelations and Lost Planet 3. (Especially with that other article out there saying LP3 is seeing the worst first week sales in Japan out of the entire series.) So they’re definitely, in my opinion, going to see some disappointment there. They really ought to focus more on cutting on development costs, so they’re not forced to make such high forecasts.

    And while I’d rather them focus more on making better games, I don’t totally disagree with them focusing on DLC either. They’re trying to keep the game in your console as long as they can. With people beating games within the first couple days or weeks, they may just forget about the game after. With a well paced DLC schedule, the longevity of the game is increased. Think of Soul Sacrifice, or Fire Emblem Awakening! Those games did DLC right, and that’s why people kept playing them long after release date.

    The important part is how they’ll do DLC. Is it just going to be multiplayer map packs and colour palettes? Or is it something substantial, like bonus bosses or content supplementary to the plot?

    • its hard to take you seriously with your avatar that way
      but I agree if they make good DLC which can effectively increase the life of their games more power to them, otherwise capcom better have a backup plan, all we can do really is wait and see what they make of this

  • congolike

    They ship subpar unfinished games and sell you the rest as DLC. And the worst part is that at the end of the day, it still ends up being a mediocre game even with all the DLC included.

    Good thing Capcom announced this. At least now i know to continue avoiding their games.

  • SlickRoach

    B-but if the games themselves were better wouldn’t people have more incentive to buy the DLC?

  • Roberto

    Capcom sometimes i try to understand you but i just cant

  • FFmax

    Man this company is such a joke it’s not even funny.

  • ZEROthefirst

    Capcom, most people want a good complete game when they buy one… not an un-satisfying one where we have to constantly pay extra for a mission or 2. Please don’t go Square Enix FF13-2 with endings and stuff.

    • Wait what

      XIII-2 didn’t have any endings as DLC. People really need to stop saying this. They had a DLC that told Lightning’s side of the ending, but it contained no new or necessary information that wasn’t in the original game. You can buy none of the DLC and miss nothing.

      • RoxasTheUnknown1

        Shhhh they can’t handle/don’t care about the truth. xD

      • ZEROthefirst

        My bad, I was just going off what some of my friends who have the game keep saying as well as what I keep reading all over the place when people talk about it (not a big Final Fantasy fan, only like some of the games from the PS1 era and earlier).

    • eilegz

      capcom released the best modern re, with the most content no abuse of DLC, its called RE6, it sold 4 million, but its not a success and some fans and “critics” hate it for no reason. For me it was a masterpice its the game that capcom pull so much effort yet people hate it….

      I enjoyed FFXIII-2 and i really hated the DLC (i didnt get any of those) hopefully for lightning return DLC its meaningless and optional….

      Hating on square enix and capcom seems to be a “COOL” thing no matter what they do they are never right everything its wrong….

  • Yvonne Tsang

    Such talented developers that are absolutely bogged down by corporate decisions. They have great IPs, but are treating them and their consumers like garbage. It’s clear that the suits at Capcom are anything but gamers. Their decisions are so cold and uninspired in contrast to the heartfelt and creative games they’ve made in the past. It’s like they don’t understand that selling half-finished products that are blatantly set up for shitty DLC turn gamers away.

    Do they have any idea what kind of damage they’ve done to their own name in the past generation? Why aren’t they developing games for the sake of developing games, as opposed to trying to earn the most coin in the cheapest, dirtiest ways possible?

    • Aaronrules380

      Haven’t most of Capcom’s best developers migrated elsewhere, alienated by Capcom’s business model? I mean, is there anyone that notable besides Ono left at Capcom?

      • Yvonne Tsang

        I think they’ve still got it in them. While not as strong as before, they were still able to make great gameplay in Sengoku Basara 3 and receive solid reviews on the Ace Attorney for 3DS. Even SFIV was OK (though I heavily preferred the pace of 3rd Strike). I think they really just need to develop stuff in-house more often and allow their developers to flourish without the corporate hand clenching at their creativity.

  • LexKitteh

    So they’re basically saying, from the start of development, they want to create DLC the player feels is necessary to purchase to fully enjoy the game. This is why people hate Capcom lately!!

    • leingod

      Well, they’re basically justifying their evil. DLC is supposed to be additional content for a complete game, but by planning it from early development stages they’ll purposedly leave things out to sell them separately afterwards.

      Kinda reminds me of the stunt they tried to pull with SFxTekken.

      • Brandonmkii

        If content is decided from the beginning to be sold later, you can’t really say it’s being “left out.”

        • leingod

          Yes you can. The prime example of this is Street Fighter X Tekken. The game was released with a set number of characters, and all was OK until hackers discovered that 12 or so more characters (planned as future DLC) where already on the game disc.

          • Brandonmkii

            That’s not that same thing, IMO. If they were planned from the beginning to not be a part of the packaged game, then they were never removed from the finished product. If, at some point, they were going to be in the packaged game as playable characters and marketed as such, and then locked behind a paywall prior to the game’s launch, then that’s more or less what you’re getting at.

          • leingod

            Well that’s about it. The characters were fully in the disc, just not available for play. You had access to roughly the half of the game. They were unlocked later with a $20 DLC unlock file.

    • ronin4life

      It sounds more like they are going to make solid titles that people want to play for a long time, extended by rich dlc that entices longevity both of the games already sold(play time and player interest) and further sales, giving the product longer legs.

      I think most people here are misunderstanding.

      • eilegz

        and this its the 2 extremes

        the negative one and your are the positive….

        lets see how it goes, but whatever capcom doing they are going to be hated unless its monster hunter which for me its a japanese cod, low budget, lazy and crap game yet people enjoy and always sell a lot.

        maybe capcom and square enix fanbase are one of the most split and conflictive in so many things…

  • Guest

    But if the game isn’t good to begin with, who is going to buy all the DLC?

  • Abysswalker90

    Are they really that stupid?

    • wat_wat


  • Syn

    *FacePalm* -_- So you decided to shoot your other foot ey…… seriously though, next thing you know, they will start to make lead franchise titles on mobile platfor………. *sigh* *walks away*………

  • Aaronrules380

    See, this is why I care more about the talent making a game than the ip or company. Capcom was great, once upon a time, but how many of the people who made it great, who made it the company we loved, are still working there? The answer is very few. The rest migrated to their own companies to create the games they wanted to make without being bogged down by horrible business practices

  • Brandonmkii

    Whatever, they still make the occasional game I enjoy, so they can keep doing that they want.

  • shuyai

    the problem i have with capcom and grasshopper is that even their game’s graphic can match other AAA their core programing feel really primitive and unrefined. i dont know how to explain it better but is like they have a Lamborghini body but fitted with kia engine or something so it have this crappy feel about them.

    and like most people i hate DLC but not because it cost money or they are releaseing incomplete game but the fact that when the DLC release i probably already finish the game and cant be bother to play again just for the DLC

    • brian

      Kias are quality cars though, or at least mine seems like it.

  • Crimson Tiger

    Capcom…..the alast time we talked big abot DLC was SFxT…..and WHEW werent you popular about THAT decesion. Yet we still havent learned.
    So sad.

  • I clicked on this article to laugh at the comments I knew it would generate.


    lol. this comes up on the same week that SE said that they’re going to cut content from the AAA games to make more money. this gen is going to have a alot of games that i i’ll wait for the GOTY/International version and then wait the price drop before buying new games.

  • Fidelis


  • dahuuuundge

    sasuga Capcom, adding more DLC to bad games will surely increase revenue

  • Demeanor

    Do they seriously think this will work? O_o
    Basically they’re candidly admitting their intent to rip off customers with overpriced DLC (dlc is overpriced by definition – 5$ for a new char or costume…), and they expect people to buy the original game and keep buying the dlc for years with no hope for a sequel since it’s expensive. Uh-huh. I foresee people buying the main game if it’s (very) good, ignoring the dlc and saving money for the next big games, there’s a ton of choice nowadays.

  • H_Floyd

    “We need to dummy out more content from the beginning so that we can activate it later as paid DLC.”

  • Judgephoenix

    Someone must not know how to budget or they need to let some ppl go if they can’t cover cost of their games even though from my stand point they are selling well.

  • eilegz

    they didnt learn from sfxt and somehow the whole lets the western developers do our own franchise and screw up like bionic comando, DmC and now lost planet 3….

    What they need to do its improve in what they got, re6 its a good game, the best modern re but they spent so much money in making it, that selling 4 million was not enough…. They got too ambitious and they need to control in economic aspects and real expectations…

    The same we could say about square enix with games like tomb raider, hitman and sleeping dogs….

  • SetzerGabbiani

    This is what happens when you’re beholden to shareholders.

    I can see that Monster Hunter will be the only thing I play from CAPCOM until they start pimping us in that game as well.

  • Hinataharem

    Capcom is run by a potato

  • Spider-Man

    Not like Capcom has anything to offer anymore other than Monster Hunter.

    • ShadowDivz

      That’s not true! What about megam–
      ….Resident Ev–
      ……Monster hunter DLC!

      • Spider-Man

        Well Monster Hunter has always had DLC. Just for free.

  • Ferchenko

    My deception is augmented

  • RichyGaming

    -Reads title-
    Pretty sure I heard about this more than twice.

  • Nirun Rangraengjit

    *checks Mighty No. 9 Kickstarter page. Bless Inafune

  • VenerableSage

    That’s okay, Capcom – you go on doing what you want. I’ve got a backlog of upwards of 90 individual games, so I’m set for a while. I don’t need to bother with you for the foreseeable future.

  • Atmey

    And don’t make your own version of PC client store thingie, we got enough of that floating around.
    Instead pressure Sony to have a better online store, the old PSN was much responsive, faster and less confusing.
    I don’t know about xbox, didn’t boot her up in years.

  • More?!

  • Daniel G.

    This is why people don’t like you Capcom. Focusing on making DLC as you start the development of the game? Is that a joke? This is the same thing that gave you so much flak during the Resident Evil 5 DLC debacle.

    No wonder the creators of Megaman and Resident Evil left you.

    I pledge to no longer buy ANY Capcom games.

  • Johnathan Lenig-Lopez

    “even if Capcom have plans to create a new version of a game two years down the road”
    So what you’re saying, Capcom, is you make the game while already planning a remake?

  • Nitraion

    Keep going Capcom..
    I wanna see your downnfall… *eat popcorn*

  • Greg

    So this is why Svensson left…

  • ShadowDivz

    Wait… They WEREN’T concentrating on DLC before? *horror music*

    But i can already see where this goes. Make an incomplete game. Say it’s complete and charge for the rest.

    And no, not like on-disk dlc where the content is there but just locked. I mean, finishing it. REMOVING it from the disk, and then calling it DLC.

  • Crevox

    I don’t know how capcom believes Lost Planet 3 will sell so much

  • alto_angelo

    Maybe they should’ve stopped with “We want broader audience”
    they are trying to appeal both hard-core and casual audience and ended up failed at both..

    all of it..
    RE6 and DmC are prime example for this

  • mewcus

    nothing wrong with DLC o.O
    people who enjoy the game will buy, those who don’t won’t.
    if by charging for DLCs ensure the game’s longevity, fans will most definitely support them.
    Of course, don’t go for Pay-to-win models, pretty sure no one wants a 2.99$ kelbi bow user

  • DeRosset

    I think they should stop focusing on DLC and start focusing on releasing complete games.

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