Nintendo Is Getting Christina Aguilera To Promote Tomodachi Life

By Ishaan . April 10, 2014 . 8:30am


This morning, when Nintendo announced Tomodachi Life would be released in the west, a friend of mine remarked upon the fact that the word “Tomodachi” (friend) had remained intact, instead of being localized. I suggested that, perhaps, the game was for enthusiast gamers—people like him and I that would appreciate the bizarreness of a Japanese game where Reggie and Iwata confess their feelings to Samus.


Then, I received a press release from Nintendo of America. Here’s what it said:


“Even your far-fetched celebrity dreams can come true in Tomodachi Life. If you have ever wanted international superstar Christina Aguilera to join you in a sing-off, or believed that she would become BFFs with your cousin or wished she would perform a song with your customized lyrics, it could happen here. The multi award-winning singer has signed on to be a part of Nintendo’s promotional campaign for the game, and her Mii character will be available at launch. Aguilera’s Mii character also will guest star in a TV commercial and in online videos that show all the exciting things that happen when celebrities mingle with Miis players know personally.”


The first video featuring Aguilera can be viewed at the top of this post. Nintendo say that collaborations with other celebrities will be announced in the future as well.

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  • Tylor Boreas Makimoto

    Gaga would go great here. And no, I am not kidding.

    Just look at this Poker Face ._.

  • Xtina? Interesting choice. I would have figured they’d go with someone like Lady Gaga instead.

    • AuraGuyChris

      I remember Beyonce promoted Rhythm Heaven.

      • Zoozbuh

        She did?!? LOL Americans get the funniest celebrity endorsements!

  • Eric Harris

    This kinda looks better than Animal Crossing. Seems way out there. Kinda like it.

  • Kornelious

    “Nintendo Is Getting Christina Aguilera To Promote Tomodachi Life”

    • Tylor Boreas Makimoto

      The singer who looks like a Peep.

      • Kornelious

        Oooohhh, Ok I remember now :P lol

      • keithmaxx

        Cristina and… Megaman boss monster that appears on Super Smash Bros. 3DS/WiiU? Now there’s a collaboration!

    • Sigh. Kids these days…

      • Kornelious

        It’s not that. i know who she is, but I don’t generally know “Who” she is…………..

        • I’m just pulling your leg! Not everyone is a child of the ’90s.

          • Kornelious

            Though many probally wish they could :P

          • Come to think of it, I’ve heard of her name way back as a kid, but had no idea how to pronounce her name.

        • kylehyde

          She changed too many times of style that I think that even her barely knows who she is.

  • otakumike

    they’re really pushing this game huh?

  • kylehyde

    Nothing personal against Christina Aguilera, but personally I will choose another artist like Beyonce (they get her in the past, twice) or Katy Perry.

  • Eder García

    in b4 lil b

  • John Diamond

    they should get odd future 2 make a rap on there and make it filthy so that the game gets an 18+ rating who is with me

  • Tg

    O_O ….. Really? Celebrities? And 90s’ celebrities? Who’s next? Backstreet Boys? N’Sync? ….. The Hansons!?

    • kylehyde

      Do you prefer one direction or Justin Bieber? Even that I wasn’t fan of the 90’s boybands, most of the current music is so bad that it make to realize that BSB and N’Sync were not so bad after all.

      • Morningstar

        And Justin Beiber and One Direction will be geniuses compared to the boy bands of the 2020s or 2030s.

      • Tg

        Neither. I think I heard only one song out of the Beaver’s mouth that played constantly on the radio. I never heard a single song of One Direction’s in my life. When I was in high school, Backstreet Boys and N’Sync were really popular and I didn’t really care. At that time, my friends were into Britney Spears *shudders*, but I wasn’t. I like some pop, but the less popular ones of that time. Also, some Euro pop.

      • Revorse

        Of course there weren’t that bad. Did you see the last scene of “This is the End”?

    • hazelnut1112

      You don’t wanna Mmm Bop with friends while going Bye bye bye?
      You clearly don’t wanna have fun.

      • Tg

        >D That was a good way of putting it. Haha… *props*

  • s07195

    I wonder what this says about their target audience?

  • 3PointDecoupage

    I wonder if Aguilara actually endorsed this.

    • Of course she did. They’d get the pants sued off them if they pulled a stunt like this without putting it by her or her agency. It sounds like she might appear in commercials for the game, too.

    • malek86

      Nintendo isn’t new to using celebrities to advertise their games. They will know what to do already.

  • But everyone knows Britney is the supreme. Get your priorities straight Ninty!

  • Zoozbuh

    The funniest thing I got out of this was learning that Beyonce had promoted Rhythm Heaven, from the comments section. LOL cannot imagine that.

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