Tecmo Koei Changing To “Koei Tecmo” In Europe

By Ishaan . June 24, 2014 . 11:32am

Like Bandai Namco before it, the western division of Tecmo Koei is reversing its name as well—or rather, switching to the original Japanese version of the company name.


This morning, Tecmo Koei Europe tweeted that, from July 1st onwards, the company will be named Koei Tecmo Europe. This will likely extend to the company’s U.S. division as well, although we’ve contacted them for an official statement anyway.


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  • Shippoyasha

    Huh. But it just sounds a lot easier to say Tecmo Koei. Koei Tecmo is a right tongue twister.

    • Milewide

      Might as well call them an anagram. How about “Cookie Met”?

    • machomuu

      Worst part is that you can’t shorten it like you can with Bamco, because Kemco is an actual company.

      • $1392518


        • machomuu

          Heh, that’s actually a pretty snappy title.

      • d19xx


        • 愛憎

          Paired with that avatar, this is quite lewd.

    • SaiyanJedi_Trunks

      Maybe they should just shorten it to KT like the logo and be done with it. :)

  • DesmaX

    Oh, so that’s what the teaser was all about

  • ZnTxn

    The next one should be Enix-Square.

    • Altin

      Or Eidos.

    • Stephen Mc Devitt

      Checking the company’s track record in critical reception, that would make perfect sense but Enix isn’t just Dragon Quest, right?

      • ishyg

        But Dragon Quest has more successes than Final Fantasy as of late. In Japan, at least. Or so I think.

        • Stephen Mc Devitt

          That’s why I said OUTSIDE Dragon Quest. We know Square has other IP like Chrono Trigger but what about Enix? Drakengard?

          • Zero_Destiny

            Drakengard was post merger, but Enix also brings to the table: Star Ocean, Tactics Ogre, Valkyrie Profiles, Itadaki Street, and Act Raiser to name a few. ^^ They were also one of the major publishers of Grandia as well (though they don’t own that IP).

          • Rayhan PromisedGallery

            Drakengard wasn’t even made by SE

    • ishyg

      Or SquareSoft.

  • fairysun

    Now we know which one has the bigger ego.

    • Stephen Mc Devitt

      One fights a 1000 men while another peeps at some dead-eyed plastic kids each with two giant lumps with brains of their own.

  • British_Otaku

    Unlike Bamco/Bandai Namco, I don’t think I’ll get used to this one…

  • klkAlexar

    Why were the names reversed in the first place? I thought that only applied to people’s name.

  • Spirit Macardi

    Much like Bandai Namco and Square Enix, I’ll still stick to calling them Tecmo or Koei depending on the game x3

  • Milewide

    I feel a trend coming on. I shall change my name to Widemile.

    • Daniel

      Huh i made my comment earlier before reading through the comment section seems i was wise to jump onboard when i did now i too can lay claim to doing something before it was (super) popular
      I feel hipper already

    • psycho_bandaid

      bandaid_psycho actually works….

    • Thatguy

      I’ll be *Guythat*

      …Huh. Maybe it isn’t a good idea.

  • SaiyanJedi_Trunks

    NamcoBandai → BandaiNamco

    TecmoKoei → KoeiTecmo

    Naughty Dog → Dog Naugty O.o

    • AuraGuyChris

      America of Nintendo.

      • ishyg

        Since this is Europe, it’s more apt to say Europe of Nintendo.

    • konsama

      Now imagine if it went Blizzard-Activision. :P

      • Daniel

        Stupid Activision wasnt a fan of them acquiring Blizzard at all

    • Stephen Mc Devitt


    • ishyg

      Punch Sucker

      • Tonton Ramos

        Comcap anyone?

      • SaiyanJedi_Trunks

        say you hell the?

        it love I!

    • d19xx

      Punch Sucker
      Japan of Sony
      Silent Team
      Ho Gung
      Comcap… sounds like Comcast… ewww…

  • Mind0105A

    What’s the point? is there any different ?

  • $1392518

    Oh. I been calling them Koei tecmo since they merged, as well as bandai namco. Its either preferences to each company or the way the saying higher vowel to lower one flow better for me.

    Now, im not wrong for both now either way ; j

    • Daniel

      Awesome a story about patience finally being rewarded instead of the usual doom and gloom

  • Cazar

    Still waiting for TK America to become relevant.

    • Rabbit

      Well that’s impossible now.
      KT on the other hand….

  • Tenabrus

    Seriously what’s the point of this? first Bandai Namco and now this? what does this do?

    • Zero_Destiny

      Show up earlier in the phone book. :O

    • Nesther

      Confuse people.

    • Alexander Marquis Starkey

      Notice the letter positioning in their logo.

    • darke

      Just plain consistency? Someone else mentioned it helps with internal transfers or communication within the company.

      Honestly it makes more sense anyway, it’s not as if Coca Cola becomes Cola Coca in Japan after all.

  • Freud_Hater

    Koei Tecmo instead of Tecmo Koei?! My opinion concerning the company has changed entirely!!

  • XypherCode

    Well from Nintendo’s Digital Event they did say “Koei Tecmo” and not “Tecmo Koei”. I was actually confused when I heard that cuz that’s the JP division. And maybe conforming with there logo I’m sure. It’s KT afterall.

  • Ali

    Whatever happened to Hudson Soft? Last i heard it merged with Konami…are they still operational?

    • Hudson is not just really dead, but also most sincerely dead. :'(

    • Blueberry

      Konami took them over and “killed” them. So sad. The game development pride of Hokkaido…

  • Ying

    Alright then……
    Does this do anything relevant though? Maybe they did this to clear up confusion amongst their own people? Those that lived and worked in Japan/a Western country would refer to the company differently if they moved

  • This was the localization announcement XD

    • Zoozbuh

      Lol. “We have localised… OUR NAME.”

      • Most epic localization ever lol

      • Ric Vazquez


  • Daniel

    So not to be one to miss out on a fad i also will be changing to last name first (but only in the west. Pretty sure the effect would be ruined out east)

  • Jadfish

    KT family doesn’t have to the same ring to it

  • icup ✔️

    Square Enix to Squaresoft

    • Crimson_Cloud

      One day maybe… again. ˇˇ

    • ShadowDivz

      That title is earned, not given.

  • SupaPhly

    …why :/

  • Ixbran

    FINALLY, my OCD was killing me with this. Their logo is KT, but it was pronounced TecmoKoei. finally they will be in the order of the letters in their Logo.

    Thank god!

    • ShadowDivz

      You don’t have to tell me about OCD.

  • nekolife

    I am reminded of when KMFDM broke up and reformed as MDFMK for a while…

    Both Tecmo Koei and Koei Tecmo sound awkward to me. Must be annoying having to market around an unwieldy name.

    • darke

      I would imagine, at least in the west, the name swap is probably part of a transition to marking just under the ‘KT’ logo. Marketing under a company pronounced ‘Katie’ is probably easier.

      Then again, I used to be employed writing software going by the name of ‘Qt’, pronounced ‘Cute’, and it sounded like a convention of Japanese schoolgirls whenever we were talking over lunch about what we were working on. :)

  • Shane Guidaboni

    The ol’ switcheroo.

  • artemisthemp

    They will still be Tecmo Koei in my book

  • Zoozbuh

    Well I always found it weird how their logo was in this order anyway (KT). Makes more sense, and makes very little difference.

  • Crimson_Cloud

    They can be called Balls of Steel for all I care. Just bring em’ games XD

    • ishyg

      That’ll be a pretty bad-ass company name.

    • Ric Vazquez


  • ShadowDivz

    Frankly, i don’t know why it wasn’t that in the first place.

    Seriously, every time i started a game and saw “Tecmo Koei,” i always thought: “Wait… then why the hell is the logo KT?”

    • Kai2591

      I never even realized that but yeah! why not like this from the start? this bewilderment is frustrating! lol

  • Yan Zhao

    I dont get the point of these changes at all.

  • wez

    That isn’t even the final form, I eagerly await Bando Namcai

    • ishyg

      What if Namco bought out Capcom?
      Bandai Namcom?

      • DarthSithZero

        Napcom, Because they are lazy.

        • ishyg

          Or Banapcom, so Bandai won’t feel left out.

  • DarthSithZero

    What’s next “ENIX SQUARE”!?!?!?!

    • ishyg


      • DeAndre Atchison


        • ishyg

          With the way things are currently, it’s an appropriate name.

    • Ric Vazquez


  • Kornelious

    Well I guess that would make their logo make more since……still though, WHY?

  • MDH


  • Yuuki

    i dont care about the logo, koei tecmo hasnt the same ring as tecmo koei to it. also TK is easier to say the kt.

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