Here’s Why Anime Film Under the Dog Needs $580,000 In Funding

By Ishaan . August 18, 2014 . 9:00am

The Kickstarter page for the Under the Dog sci-fi thriller anime was recently updated with a post that breaks down how backer contributions will be divided up for the film’s production budget. The pie below illustrates this in a simple manner:


$232,000 – 40% – Animation Production – This is the budget for the actual design, direction, and animation of said 24 mins


$174,000 – 30% – Backer Rewards – Budget for reward production, warehousing, shipping, etc.


$87,000 – 15% – Pre-Production – Money we would like to recoup from investing our own funds in the trailer (of which we have actually spent in excess of $100,000)


$29,000 – 5% – Operational Costs – Budget for operational costs such as daily staff, web hosting, paying bills, etc.


$29,000 – 5% – KS fees – KS levies fees for all KS campaigns. They need to make their money too


$29,000 – 5% – Amazon Credit Card fees – The fees from Amazon Payments


“What we are trying to accomplish with this KS is to produce a stellar proof of concept for a pitch for a film,” Creative Intelligence Arts say. “And, really, in the end what we would really love to do is a trilogy of films for the [Under the Dog] world!”


If funded, Creative Intelligence Arts aim to have this first film—which will run for 24 minutes—completed by December 2015.

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  • SeanieSkykiller

    Video games

    • Jorge


    • You must be new. Siliconera doesn’t only cover video games.

    • doubleO7


    • SupaPhly

      Siliconera is a blog, not a news outlet that’s determined to cover one topic, they can post whatever they want

  • Shippoyasha

    And to think how much it costs to animate 13 episodes..

    • Pedro Rosas

      The sad part is 70% of those 13 episodes anime are not worth watching

  • Mace

    My problem with these things is that so much is put into backer rewards :/

    • Juan Andrés Valencia

      At least it’s not Star Citizen bad.

    • Codex

      It’s a bit of a catch 22 really, because if they don’t put decent rewards in then the average backer donation decreases significantly. I usually go for whatever will give me an art book hah

  • Afternoon Intergalactic

    Backed the $60 tier. I’m a sucker for the Sci-Fi genre and Blu-ray rewards. Also seriously kicking myself for missing out on the Eve no Jikan KS last year, since it’s probably one of my favorite OVA Series/Movie of all time. Oh well, never making that mistake again.

  • Pedro Rosas

    I’m not sure if they will actually make it, its to much money for an episode, not even Little Witch Academia was that high and they made something awesome out of it. I hope they make it because I’m really exited about it.

  • Dat Animation Production percentage lol

    • Godmars

      That reward percentage though.

  • Darkwing7

    Back up 500, Im a sucker for the figures xD plus the music score would be nice

  • DragonSix

    300k for a single 24 minutes episode. I had no idea animes are that expensive to make.

    Also the fact that only half of the 600k kickstarter goes into production is pretty bad (and a sign of how out of hand the habit of rewards gets).

    • Isuke-sama

      If you didn’t know, there is a report that each episode of Samurai 7 costed 32,500,000 yen (nearly $300,000), and it was a 26-episoded TV series. And it was back in 2004. Compare it to today anime, imagine just how the prodution value has changed over the year.

      • Wait that much…Wow, no wonder anime these days only get 12-13 eps only…

        • Armageddon

          Its a steal if its good though.

  • Andrew H.

    This is why we only get 12-13 episodes of anime these days.. with cost that much it can add up quick.. But this one has a higher animation quality since its a film/ova type animation.

  • PoweredByHentai

    I hope they hit their target but 580k for an episode + miscellaneous expenses for backer rewards is going to be tough.

    The 29k fee each for Kickstarter and Amazon Payments is interesting though. That is effectively a 5% take on all transactions, similar to what credit card companies or payment processors take.

  • Suicunesol

    The pie chart doesn’t even include post production, does it? They need music and sound effects and their voice actors.

  • Hector Velar

    I really disagree with this chart, animators are probably a 5% and marketing is probably a 70%. Animators get payed peanuts, look them up on Craigslist, some of them are willing to even work for free as long as they get their name on the credits. Take it from me I have a media Arts and animation degree with experience on the field, working on IT now :D

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