Nintendo backs their DS book reader with subway advertisements

By Spencer . October 23, 2007 . 2:18pm


A few weeks ago we mentioned DS Bungaku Zenshuu, a DS cartridge packed with ebooks developed by Genius Sonority. It came out last week and it’s a pretty big deal to Nintendo. At major train stations Nintendo has massive billboards advertising the game, like this one from Shibuya.


Just to put this in perspective, ASH: Archaic Sealed Heat came out at the start of the month and Nintendo didn’t give it billboard space. They ran a few TV commercials, but Aisya wasn’t staring at hundreds of people waiting for the train.

Read more stories about & & & on Siliconera.

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos