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Atlus revealed that Keio is running a train with Persona brand collaborations to help celebrate the 30th anniversary of the game franchise. It also shared that i-rights is running pop-up shops selling exclusive merchandise at Keio stations across Tokyo for a limited time.
The train is being temporarily decorated with several Persona series protagonists until February 21, 2026. The panels also particularly promote the recently released Nintendo Switch 2 version of Persona 3 Reload and the free-to-play game Persona 5: The Phantom X.
Meanwhile, the pop-up shops appear at Shibuya, Kichijoji, Shinjuku, Fuchu, and Sakurajosui stations in two separate timeframes. After the first window closes on February 15, 2026, the second window will appear on February 21-23, 2026.
These shops will exclusively sell merchandise where protagonists of the series’ mainline console games wear train station employee uniforms. Prices for the items range from ¥800 (~$5.20) for a full 7-in-1 set of flake stickers to ¥6,300 (~$41.15) for a complete box of charms with station name-themed plates, which are also being sold individually at random for ¥900 (~$5.90).
Keio is particularly noted for running the Inokashira Line, which is also featured on the Metro train map in the Persona 5 sub-series. Persona 5 Royal featured the train route connecting Shibuya and Kichijoji, which also includes a stop at the Inokashira Park station. Persona 5: The Phantom X also has the addition of Shimo-Kitazawa as the location of the Kokatsu Academy on the same line.
The Persona-branded Keio train will be available to see until February 21, 2026. The Persona 30th Anniversary pop-up shops at Keio stations across Tokyo will close on February 23, 2026.
