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Sanrio launched the mascot Pompompurin in 1996, and Sega announced an array of plush to celebrate the character’s 30th anniversary. In April 2026, two varieties will appear in Japanese arcades. One is a collection of four smaller ones in the established Yurukawa line, while the other is a larger Grande plush of the dog. Both will launch on April 10, 2026, and there’s no word on a worldwide release yet. Places like Meccha Japan have sold others in these series before, however, and it seems companies like Jazwares may be releasing more merchandise based on the character outside Japan.
In the case of the Pompompurin Grande stuffed animal, there is only one option available. It is a large version of the dog with a yellow plaid bow and brown hat. It stands at about 20 inches tall (52cm) and about 12 inches wide (30cm). Meanwhile, the Yurukawa series is actually a collection of four Sanrio characters all in themed Pompompurin color schemes and styles. So Cinnamoroll and Hangyodon both wear matching plaid bow ties, and Kuromi has a plaid dress. The other characters also swap out of their normal color schemes for shades of yellow.
Here’s how all of those items will look.
2025 ended up being a big year for Pompompurin, as it won the Sanrio Character Ranking. The 2026 iteration of the popularity poll begins on April 9, 2026.
The Pompompurin 30th anniversary Yurukawa plush toys and Grande stuffed animal will appear in Japanese arcades starting on April 10, 2026.
