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American Express Is The Latest Real-World Product Placement In Final Fantasy XV



Final Fantasy XV has been described as a “fantasy based in reality,” and perhaps nothing else demonstrates that more than the real-world product placements peppered throughout the game’s universe.


We got our first look at it when the game’s Episode Duscae demo came out, and Noctis and company were seen toting around Coleman brand camping equipment. Additionally, the character Nyx has been shown to drive an Audi R8 in the CGI film Kingsglaive: Final Fantasy XV.


The latest known in-game product placement comes in the form of American Express, with the company’s logo visible on a shop’s window.


However, this tie-in has real-world benefits as well. As explained by the Japanese branch of American Express, those who obtain a new American Express Gold Card or Business Gold Card in Japan before August 31st will receive Final Fantasy XV as a special bonus.


Additionally, the first hundred will also get a Play Arts Kai Noctis figure. Those who spend over 150,000 yen within three months will also be rewarded with a 10,000 yen gift card featuring one of five Final Fantasy XV designs displaying the game’s characters.


Final Fantasy XV will release for the PlayStation 4 and Xbox One on September 30th.