Bandai Namco announced that it launched a new mobile company called Bandai Namco Mobile, based in Barcelona, Spain, to focus on the development and marketing of mobile games outside of the Asian Market.
With Bandai Namco Mobile, the company aims to focus on growing the mobile business within the Network Entertainment Unit of the Bandai Namco group. The company is set to unify overseas mobile development and marketing efforts, meaning it’ll allow for more flexible and collaborative content creation as well as marketing activities for the West.
Here’s a quote from Naoki Katashima the CEO of Bandai Namco America, Bandai Namco Europe, and now Bandai Namco Mobile:
“Setting up a separate company for all our western mobile development and marketing allows us to react better to market tendencies and create higher quality content at a faster pace, as part of our long term vision for the business. We hope you look forward to great entertainment delivered by Bandai Namco Mobile.”
Bandai Namco Mobile COO Tatsuya Kubota commented on its location:
“The choice to settle in Barcelona was not a difficult one. The city is not only one of the most beautiful cities in the world, it’s also the hotbed for international video game development and home to the best talent the mobile industry has to offer.”
Bandai Namco Mobile will open its doors in early 2020. Staff recruitment is scheduled to begin in the coming months.