Sanrio has revealed that it is working with Baskin Robbins to launch a collaboration campaign featuring My Melody and Kuromi in Japan. This campaign will run at the latter’s outlets across the country for the entirety of November 2026.
Baskin Robbins, which is better known in Japan as Thirty One due to the prominence of “31” in its logo among people in the country, will first release My Melody-themed ice cream with spoon charm on November 1, 2026. Kuromi will follow suit in the latter half of the month, on November 16, 2026. The spoon charm for each character will only be available for eight days after their respective first launches.
Here is the full price list in Japanese yen for the ice creams in this campaign:
- Special Double Cup with Spoon Charm – ¥690 small or ¥940 regular
- Double Cup – ¥510 small or ¥760 regular
- Single Sundae – ¥580
- Takeout-exclusive 8 Ice Cream Set with Sticker Book – ¥3,100 small or ¥3,660 regular
Both characters had also appeared when Baskin Robbins held a Hinamatsuri campaign that covered more Sanrio mascots in early 2026. Outside of Sanrio, the ice cream brand also launched collaborations with game franchises like Pokemon and Genshin Impact.
Baskin Robbins Japan’s My Melody and Kuromi collaboration campaign will run throughout November 2026.