Usually, third party publishers like Sega advertise multiplatform games with one ad and list of all the consoles it’s on at the end.
But, Bayonetta is such a big deal in Japan it gets two ads. One attached to Sony and the other from Microsoft. Both companies are using Bayonetta to showcase their hardware and the hotly anticipated game.
Here’s Microsoft’s ad featuring the “Bayonetta loving lady.”
Sony’s ad goes straight to the gameplay.
Who wins? PlatinumGames since they’re getting gigatons of promotion, which is what every new intellectual property needs to get started.