Mistwalker keeps milking their Blue Dragon franchise even if the game didn’t go platinum in Japan. There is a manga, an anime series that Viz Media is bringing to North America and a trading card game developed by Konami. There are some tweaks to the standard formula in the Blue Dragon trading card game where you can level up cards.
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Besides the trading card game there are gashapon toys, soundtrack CDs and, oh yeah, its game too that comes out in North America in August 2007. For a rookie title Blue Dragon has a lot of merchandise. Maybe not as much as Halo, but Blue Dragon has substantially more marketing tie-ins than Viva Pinata.
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