Creative Business Unit III Name & Naoki Yoshida Job Title Changed
Image via Square Enix

Creative Business Unit III Name and Naoki Yoshida Job Title Changed

Square Enix made changes to the name of Creative Business Unit III, as well as the job title for FFXIV Director and Producer Naoki “Yoshi-P” Yoshida. The developer’s title has changed from General Manager of Creative Business Unit III to Studio Head of Creative Studio 3. [Thanks, Game Watch!]

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The new studio name and job title for Naoki Yoshida appears as part of the new 2025 recruitment website for Square Enix. Specifically, both name changes can be found on the executive interview page for Yoshida. You can see the changes to the studio name and job title appear on the upper banner featuring the developer’s headshot.

However, the company still lists Creative Business Unit III and all its other divisions with the old nomenclature. While this is the only Square Enix site that lists the new title for the studio and the developer, it is likely that all other Square Enix development divisions will undergo the same title changes moving forward.

Creative Studio 3, formerly known as Creative Business Unit III, is responsible for developing FFXIV: A Realm Reborn and its expansions, as well as the recent Final Fantasy XVI.

Final Fantasy XIV is readily available for the PS4, PS5, Xbox Series X, and PC, and the Dawntrail expansion will arrive on July 2, 2024Final Fantasy XVI is available for the PS5, and a PC version is also on the way.


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Daniel is a staff writer and translator from the Spaghetti Western land of Andalusia, Spain. He got his start writing for Xbox Outsider in 2022. His favorite genres are RPGs, survival horrors, and immersive sims. In truth, he is a Dragon Quest slime in a human suit.