Crisis Core fever hits Japan, Zack appears everywhere

Square-Enix is not taking any chances with Crisis Core: Final Fantasy VII. Billboard sized ads are outside when you wait for a train and when you get on the train a silent LCD screen rotates through a Crisis Core ad. Stores are giving Crisis Core premium real estate too with posters and in Shinjuku a stand right when you enter the video game section of Bic Camera. Along with shilling Crisis Core the guide, Final Fantasy VII International and boxes of the 40^th anniversary potion are piled up. The only item they are missing are the limited edition Crisis Core PSPs, which sold out earlier this morning.