Atlus posted huge gains. Thanks to their North American branch, Atlus USA, the publisher made 378 million yen (roughly $4.15 million) in operating profit for the first half of their fiscal year. The figure is up 236.1% compared to the same period last year.
In the previous quarter alone, Atlus USA raked in 346 million yen ($3.81 million) in operating profit, which was a 578.5% increase compared to last year. Strong overseas sales of Shin Megami Tensei: Persona, 101-in-1 Party Megamix, and Demon’s Souls were attributed to growth. While 101-in-1 Party Megamix probably exceeded expectations, we think Demon’s Souls had a lot to do with this boom.