Densha de Super Mario Galaxy

This article is over 17 years old and may contain outdated information

5-something-AM while riding the Yamanote line home (the main train line that circles Tokyo) I spotted the left screen switch into a Super Mario Galaxy commercial. I fumbled to grab my phone and snapped a horrible picture since it was stuck in “wallpaper” size mode. Blurry picture yes, but the message is clear: Nintendo is advertising Super Mario Galaxy in Japan beyond occasional TV ads. This is the only time I’ve ever seen the ad though and riding the Yamanote line is a daily activity.

Recommended Videos

 

Video ads on the train are nothing unusual. Sony did it for Crisis Core and Namco Bandai is doing it for Ace Combat 6. Nintendo runs train ads quite frequently too. I often see sequences that start off with a manner quiz, possibly from their Common Sense Training DS game. However, all of these sequences end advertising titles in their Touch Generations series. Previously the ads featured Theta, now they moved on to DS Bungaku Zenshuu.


Siliconera is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author
Image of Siliconera Staff
Siliconera Staff
Sometimes we'll publish a story as a group. You'll find collaborative stories and some housekeeping announcements under this mysterious Siliconera Staff Writer account.