GameSpot’s Play for All streaming events led to an interesting nugget of data concerning the Epic Games Store. While speaking to GameSpot’s Tamoor Hussain via a stream, Epic Games CEO Tim Sweeney made a claim that his company’s platform giving out a steady stream of free games has boosted regular sales for those games on other platforms. [Thanks, GameSpot!]
On the stream, Sweeney stated that he’s seen data suggesting players have come to like new genres through the Epic Games Store free games program, which has dropped free games on a regular schedule since the store launched. Additionally, Sweeney stated that developers have told him they’ve seen sales boosts on other platforms, after being offered for free.
This makes sense; the Epic Games Store free games have ranged from little-known indies to recently, the literal most profitable work of media ever in Grand Theft Auto V. The latter crashed the service for nearly a day, while the former has led to heightened word of mouth and boosted sales on platforms like Steam.
Currently, the Epic Games Store free game is Borderlands: The Handsome Collection. That lasts until June 4, 2020, at which point a new freebie will be revealed. The Mystery Game gimmick is offering a free game every week, until the “MEGA Sale 2020” event ends.