Fanta Zenless Zone Zero Event Heads to China

HoYoVerse announced a collaboration between Fanta and Zenless Zone Zero in its native country of China. More details of the collaboration will appear later on. [Thanks, ZZZ_Goods!]

Images of Miyabi, Yanagi, and Harumasa promoting the event by holding cans of Fanta have appeared on Fanta’s official Weibo page. Harumasa’s post has him raving about how delicious Fanta tastes, as well as how it’s been a hit at the Section 6 office. Miyabi is also a big fan of Fanta’s flavor. She says that it tastes as good as a melon when she drinks a can after an operation. Finally, Yanagi wonders if red bean buns would taste good with Fanta.

Miaybi, Yanagi, and Harumasa, the poster characters so far for the Fanta collaboration, are both playable units who hail from the Section 6 faction in Zenless Zone Zero. The popularity of the faction (as a whole and as individual characters) has seen them appear in multiple real-world promotions for the game. Back in December 2024, FamilyMart in Japan released exclusive merchandise of the characters, as well as decorated some stores with giant stickers of them.

Zenless Zone Zero is readily available on the PS5, Windows PC, and mobile devices. More details of the Fanta and Zenless Zone Zero real-life collaboration event will appear later.