FFXIV X Isetan Collab
Image via Isetan Shinjuku and Square Enix

Final Fantasy XIV x Isetan’s A Decade’s Journey Exhibition and Merchandise Announced

Square Enix announced a collaboration event with the Isetan department store in Shinjuku, Japan. This event is called Final Fantasy XIV x Isetan – A Decade’s Journey and is scheduled to take place from September 28, 2023 to October 2, 2023, at the Isetan Shinjuku Store Main Building 6th Floor Exhibition Hall. The event will celebrate the 90th anniversary of the Isetan Shinjuku store’s move from Kanda and the 10th anniversary of the release of Square Enix’s MMORPG. Collaboration FFXIV merchandise will be available in store and online via the Isetan Mitsukoshi Online Store and MOO:D MARK by ISETAN site.

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So far, 27 brands have been announced to be partnering with Final Fantasy XIV, with more to be announced in the future. Exclusive collaboration goods will be sold from each location.

Here’s a complete list of partner brands that will have FFXIV merchandise so far:

  • Caran d’Ache
  • Enfant
  • FRED
  • H TOKYO
  • HARIO Lampwork Factory
  • Hydro Flask
  • LEUCHTTURM1917
  • MORETHAN BAKERY
  • NINE LETTER PRESS
  • Nagahama Distillery
  • Pake®
  • RIEDEL
  • SHINJYUKUNAKAMURAYA
  • STEAMCREAM
  • Shinjuku Suehirotei
  • TANGTANG
  • TEAPOND
  • Tabio
  • The Skips
  • UCHINO
  • Usaburo’s grandson
  • VOGUE JAPAN
  • ZIPPO
  • gobe
  • tamao world
  • thermo mug
  • tiger snake coffee

Beyond shopping, there will also be dedicated eating and drinking spaces, including an Eorzea Cafe. Furthermore, special exhibits are planned to be shown, some of which will be displayed for the first time to the general public.

The next update about this event will appear on August 24, 2023 at 10:00 am during the “Super Hot, Super Hot, Super Hot! Midsummer Community Broadcasting 10th Anniversary Special” livestream. This event will include further insight into the details and contents of the collaboration.

The Final Fantasy XIV x Isetan – A Decade’s Journey event will take place from September 28, 2023 to October 2, 2023 at the Isetan Shinjuku Store Main Building 6th Floor Exhibition Hall in Japan. Collaboration FFXIV merchandise will be available in store and online from the Isetan Mitsukoshi Online Store and MOO:D MARK by ISETAN site.


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Lauren Palmer
Staff writer, content creator, artist - all of these are titles held by Lauren Palmer. But, she would just tell you she's someone with a passion for fashion. Has been seen raving about Japanese video games - specifically ones from Atlus and Spike Chunsoft. Will not shut up about anime.