Disney magically made a theme park guide for the Nintendo DS before. A new partnership with Oriental Land adds an alternate reality game. The Ikspiari Nintendo DS Guide is a download you can get at an entertainment area inside Tokyo’s Disney Resort. The guide tells you where shops are and offers other information like movie times.
Users also get a quiz game and a fairy finding game. The mystery mini-game has players scout the shopping complex in search of virtual fairies. Oriental Land’s system has a Pictochat-like bulletin board system which lets friends setup meeting times and, presumably, pass tips on where to find the fairy.
OK, so searching for Tinkerbell may not be high on your list, but what do you think about hide and seek or other alternate reality games as DS downloads? Would you want to go on a DS treasure hunt or crack a (an imaginary) crime case at your local mall?