Love or hate it, Guitar Hero is a huge brand. Activision has made it a point to trademark (insert music instrument here) Hero to capitalize on the success of the series. New trademarks popped up for Fitness Hero and Workout Hero, but…
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… they aren’t from Activision. VPT Technologies, a fitness company specializing in exergaming (think Wii Fit) registered both names in the USPTO. No word on their plans, but their website mentions a web based fitness system.
Wii Fit was a smash hit. Guitar Hero sold millions and millions of copies. Can Fitness Hero piggyback on the success of both products?
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