From the creator of Katamari Damacy: Nobi Nobi Boy

During the Playstation premiere Namco Bandai showcased a Playstation 3 exclusive from Keita Takahashi. Little details are known about Nobi Nobi Boy besides its inspiration from the tube-like toy pictured on the right. In the screenshot you can see the worm-like creature, based on the toy, with a smiling face. Nobi means extend, so Nobi Nobi Boy might have elements of Snake in it, but that is pure speculation. Any guesses on how this is going to play?