By 
Yet another unusual corporate game has hit the Japanese market, as Earth Corporation released an otome dating sim based on its cockroach sprays. You’ll be able to try your hand at wooing four boys who are based on various cockroach species, and they’re all voiced by Yuki Kaji. [Thanks, Denfaminico!] The name of this game is Gokigen Lovely Days.
The “goki” part is a play on the word “gokiburi,” which is Japanese for “cockroach.” While all four boys are based on common tropes in dating sims (such as Kuro being the prince type who shows an awkward kind side), you can see their wild cockroach sides in their specs and eerily fast movements. For example, Yamato likes moist fallen leaves and the gaps between rotten wood, but hates lemon and orange peel. The game ends with an ad for Earth Corporation’s cockroach sprays.
Here is the promotion video for Gokigen Lovely Days:
Yuki Kaji, who voices all four cockroach boys, is a veteran voice actor with many prominent roles throughout his career. His most famous characters include Eren from Attack on Titan, Todoroki from My Hero Academia, and Kenma from Haikyuu. Other roles he’s played include Fudo/Ichinose from Inazuma Eleven, Meliodas from The Seven Deadly Sins, Hope from Final Fantasy XIII, and Adol Christin from the Ys series.
Gokigen Lovely Days is free to play on Windows PC and mobile devices via web browser until September 3, 2026. Another game that is technically one giant ad for a company’s products is Silent Cleaning by Kao Corporation.
