The official Pokemon YouTube channel released a short movie introducing Project Snorlax. The campaign focuses on marketing the tubby and sleepy Snorlax. As for the video, it focuses on a young woman’s summer adventure with Snorlax in the countryside of Japan.
You can watch the “Good morning, Snorlax” video here:
The video shows her relaxing in the summer with Snorlax, who’s either sleeping the day away or clumsily wandering around the house. Though the woman starts off her vacation playing the Nintendo Switch, she eventually breaks out her old Game Boy, where an in-game Snorlax is also peacefully snoozing away. It then ends with the in-game Snorlax waking up thanks to the Poke Flute, and then the Snorlax in “real life” dancing at the pier.
The Snorlax Project started on June 22, 2023 with Snorlax appearing in the Pokemon Scarlet and Violet DLC trailer. This video is for the second day of the campaign. It will run until June 28, 2023, with Snorlax content coming out every day.
Snorlax is a Pokemon from the original generation. It is a big, fat Pokemon that spends all day eating and sleeping. Because of its docile nature, children have used its giant belly as a place to hang out and play.
Snorlax will appear in Pokemon Scarlet and Violet as part of the DLC expansion in Fall 2023. Pokemon Scarlet and Violet are readily available on the Nintendo Switch. Project Snorlax will run until June 28, 2023.
