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Hello Kitty and Sanrio Labubu Plush Launch Next Week

Hello Kitty Labubu Plush Launch Next Week
Image via Pop Mart and Sanrio

Pop Mart and Sanrio announced a collection of Hello Kitty and friends Labubu plush pendant blind boxes of the character dressed as mascot characters and a large vinyl plush. Everything will launch on March 12, 2026. They aren’t on the Amazon storefront yet, but the official site has listings for both. The blind boxes will be $39.99 each, and the larger vinyl plush doll is $149.99

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In the case of the Hello Kitty and Friends plush pendant blind boxes, it features a Labubu dressed as the famous cat mascot, Cinnamoroll, Kuromi, My Melody, Pochacco, and Pompompurin. In each case, The Monsters character is wearing a hood or hat that resembles the Sanrio mascot and a matching outfit or dress. The secret character, which has 1/72 odds chance of appearing, is a classic Hello Kitty style one. Each one is about seven inches tall and features a keychain attached.

There are already photos showing how each one will look, which you can see below:

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In the case of the larger vinyl plush of the Popmart The Monsters character dressed as Hello Kitty, it is a more posable item. It stands at about 15 inches tall. Its arms and legs should be able to move. The Hello Kitty headband can be pulled down to use as a mask or eyemask or removed. The red overalls also have a Hello Kitty heart inside.

Here’s how that looks:

This is the second major crossover between Popmart characters and another IP in the last few weeks. The previous one involved the Skullpanda line and My Little Pony. That involved a collection of blind box plush pendants. 

The Hello Kitty and friends Labubu Sanrio plush pendant blind boxes collection and the large vinyl plush doll will all launch on March 12, 2026. 

Jenni Lada
About The Author
Jenni is Editor-in-Chief at Siliconera and has been playing games since getting access to her parents' Intellivision as a toddler. She continues to play on every possible platform and loves all of the systems she owns. (These include a PS4, Switch, Xbox One, WonderSwan Color and even a Vectrex!) You may have also seen her work at GamerTell, Cheat Code Central, Michibiku and PlayStation LifeStyle.