Square Enix is serious about smartphone development. So serious they formed a subsidiary that solely focuses on smartphones called HipposLab.
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Announced today, HipposLab will develop original content for smartphones that make users say "cool!" That’s one of HipposLab’s three promises. The other two are propagating content at the heart of entertainment for the world and responding to user requests with sincerity.
No specific content was announced, but HipposLab projects will be geared for worldwide releases.