Hirosaki Sakura Festival Includes Mori Calliope MoriZakura Pin Promotion

Cover and We’s Star announced there will be a special Mori Calliope pin given away when people buy the MoriZakura liqueur inspired by the Hololive Vtuber at the Hirosaki Sakura Festival. This will be the only way to get the special Mori Calliope Hololive Vtuber pin, as the companies noted it will not be resold outside of the event. The promotion begins on April 18, 2025, two days after the event begins at Hirosaki Park on April 16, 2025. It’s the latest merchandise tied to this collaboration to appear.

To get the pin, someone needs to buy MoriZakura at the booth. If there are still pins available, one will be included in the purchase. It features Mori Calliope in a kimono front and center, with a fox mask on her head. She’s posing on a bridge, and Hirosaki Castle is in the background. Behind it are cherry blossoms, to indicate this appeared in honor of the Hirosaki Sakura Festival 2025. 

Here’s the official image from the event, which includes a picture of the MoriZakura liqueur and the Mori Calliope pin accompanying the liquor that features the Hololive Vtuber in front of Hirosaki Castle.

This isn’t the only time we saw a special promotion to promote the Mori Calliope MoriZakura liqueur in Japan and worldwide, as the liquor also inspired a Fortnite map. That debuted back in December 2023, when Cover and We’s Star announced the collaboration. 

The Hirosaki Sakura Festival will be held at Hirosaki Park and the Hirosaki Castle Botanical Garden between April 16, 2025 and May 5, 2025, and the MoriZakura Mori Calliope liqueur and Hololive pin will be available while supplies last between April 18-30, 2025. Most recently, the performer streamed herself playing Myriad Death and announced a DOOM run will start on April 15, 2025.