Place the AR marker on a desk on your hand to make Cloud appear when you view the scene through your iPhone. You can take a picture with Cloud or one of the other characters anywhere. Dissidia 012 Final Fantasy AR comes with four models: Warrior of Light, Terra Branford, Cloud Strife, and Lightning.
The app also has a model viewer where you can freeze fighting and snap pictures of the various poses.
Dissidia 012 Final Fantasy AR costs $4.99 and is available on the iPhone app store today.