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Cover announced the Hololive Summer promotion for 2025 will be holoNatsu Paradise. Vtubers Houshou Marine, Kureiji Ollie, La+ Darknesss, Shirogane Noel, and Fuwawa and Mococo Abyssgard (Fuwamoco) acted as the initial ambassadors for the “opening ceremony” that already appeared on YouTube on July 9, 2025. The Idol Project song for the event is live, Cover shared official art for each performer, and there are different kinds of Hololive merchandise available. We should also see more activities tied to it now that the event kicked off.
Each year, the Hololive Summer events tend to involve Vtubers in swimsuits and engaging in different themed activities together. For example, the 2023 installment involved swimsuit models and a karaoke relay. At the moment, the official Cover social media account only brought up the music, initial stream, and first round of merchandise.
Here’s the holoNatsu Paradise 2025 opening ceremony stream. Note that even though two Hololive English members are present, it’s all in Japanese.
The teaser PV for the Summer 2025 event shows every Hololive Vtuber ready for the season:
And here’s a gallery of all the holoNatsu Paradise Vtuber designs.
The new Hololive Idol Project song for the holoNatsu Paradise summer event is a collab track with a number of individuals from different branches. It’s called “Aizome Summer Time.” The cover art for it showed Usada Pekora, Ayunda Risu, Kobo Kanaeru, Fuwawa and Mococo Abyssgard, Momosuzu Nene, and Tsunomaki Watame.
The initial Hololive merchandise for holoNatsu Paradise includes voice packs and accessories. 55 voice packs are available from people from the Japanese, Indonesian, and English branches for $4 each. However, in some cases some Vtubers released multiple packs in different languages. Ayunda Risu is an example of one person who released English, Indonesian, and Japanese versions, while some like Ouro Kronii released English and Japanese ones.
The other items are more generic and mostly feature the branding for this year’s event. There’s a $15 card holder, black or white $30 t-shirts, a $25 tote bag, and $15 keychain. There are also an array of different ice cream charms with color schemes and designs inspired by different performers. Acrylic ice cream charms are $5 per random charm or $40-70 per box with multiple charms for multiple generations.
Here’s how all those look:
The holoNatsu Paradise Hololive Vtuber event is now live.
