Back in February 2022, Cover announced it ended the Hololive Vtuber Uruha Rushia’s contract. After which, it shut down her YouTube channel in March 2022. Now it announced it will stop selling Uruha Rushia merchandise through starting on March 31, 2022. The notice applies not only to Hololive Production Official Shop, but Geek Jack.
However, it seems like most Uruha Rushia merchandise is already unavailable to purchase due to order windows ending or being sold out via the official Hololive storefront. For example, orders for her Birthday Celebration 2022 collection, which featured a Bride Rushia acrylic stand, a pair of mugs, and an “engagement” ring ended on February 28, 2022. Those items are expected to ship sometime in June or July 2022. All of the Hololive Christmas Voice Collections 2021 lines, which included one from her, are out of stock. Sales ended for it on February 28, 2022 as well. Her made-to-order Bloom Live flower charm is sold out as well.
At Geek Jack, a number of digital items are available. There are various Uruha Rushia voice lines still available to purchase. Single lines start at $4, but can go up to $49 for sets.
Cover noted it dismissed Uruha Rushia in February 2022 for conduct issues. She was part of the Hololive Fantasy unit and debuted back in July 2019.