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Hololive’s Kiara Takanashi Will Market Tales of Arise to Fans

Takanashi Kiara Tales of Arise

Bandai Namco and Hololive EN announced that the Virtual YouTuber Kiara Takanashi will be a Brand Ambassador for Tales of Arise. Her official announcement stated she will share exclusive information leading up to the RPG’s release. The English-language VTuber will market the game to her fans starting July 5, 2021.

The official Twitter account for Kiara Takanashi shared the Tales of Arise news. Additionally, there is a promotional graphic featuring both the VTuber and the main characters of Bandai Namco’s action RPG.

Brand Ambassadors are personalities whom corporations hire to represent a brand in a positive light. These individuals leverage social media and community-driven platforms (YouTube, Twitch, etc.) to influence their audiences. Their goal is to promote the brand/product to their fans and fuel the customer-product-service relationship.

Kiara Takanashi Tales of Arise

Recently, Bandai Namco has been ramping up its promotional efforts on the upcoming title. The company teased the opening animation and theme song for Tales of Arise during a developer discussion. Additionally, there is a character trailer for Shionne that focuses on her curse.

Kiara Takanashi will begin marketing Tales of Arise on July 5, 2021. The game will launch on the PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC on September 9, 2021 in Japan, and the following day worldwide.

Oni Dino
Oni Dino is a Japanese-English translator, localization editor, and podcaster. He has several video game credits and regularly translates columns from Masahiro Sakurai and Shigeru Miyamoto. When not knee-deep in a JRPG and wishing games had more environmental story-telling, he's attending industry events and interviewing creative auteurs to share their stories.