Bandai Namco and Hololive EN announced that the Virtual YouTuber Kiara Takanashi will be a Brand Ambassador for Tales of Arise. Her official announcement stated she will share exclusive information leading up to the RPG’s release. The English-language VTuber will market the game to her fans starting July 5, 2021.
The official Twitter account for Kiara Takanashi shared the Tales of Arise news. Additionally, there is a promotional graphic featuring both the VTuber and the main characters of Bandai Namco’s action RPG.
Brand Ambassadors are personalities whom corporations hire to represent a brand in a positive light. These individuals leverage social media and community-driven platforms (YouTube, Twitch, etc.) to influence their audiences. Their goal is to promote the brand/product to their fans and fuel the customer-product-service relationship.
I have been chosen as the official #TalesOfArise Ambassador!:tada:
I will be sharing many exciting and exclusive things with you up until the release, of course with the support of @TalesofU / @Tales_of_ARISE :sparkles:
On Monday the 5th July will be my first day of duty!! pic.twitter.com/2NudIyRaFt
— Takanashi Kiara:chicken:holoEN【6thJULY=BIRBDAY】 (@takanashikiara) July 3, 2021
Recently, Bandai Namco has been ramping up its promotional efforts on the upcoming title. The company teased the opening animation and theme song for Tales of Arise during a developer discussion. Additionally, there is a character trailer for Shionne that focuses on her curse.
Kiara Takanashi will begin marketing Tales of Arise on July 5, 2021. The game will launch on the PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC on September 9, 2021 in Japan, and the following day worldwide.